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Flamers Natural Firelighters

Fail

Demand is soft, at -63.6% this quarter, so Flamers Natural Firelighters is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£58K/yr18K searches / yr
90-day growth
-63.6%search demand this quarter
Competition
92%top-5 click share · 3 brands · 25 sellers

Flapen Score

Flamers Natural Firelighters against its category

The dotted line is the Home & Garden average. Past it, Flamers Natural Firelighters is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flamers Natural Firelighters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flamers Natural Firelighters 18K times last year and spent an estimated £58K. All 3 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

25.8% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.8% of those searches ended in a purchase. Searches in the last 90 days moved -63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-63.6%
Conversion, latest week
25.8%
Market size, estimated
£58Ka year
Peak month
January7.0× the quietest month
Top search term
flamers natural firelighters11K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £6.44 to £23.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.60 that is £3K to £6K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£6.44–£23.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Barbecue & Outdoor Dining. It carries 2,765 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#34in Barbecue & Outdoor Dining
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,765per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Flamers Natural Firelighters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Flamers88%
  • Pelle & Sol7%
  • ecoblaze4%
  • Open — no brand owns it (0%)

Demand

Flamers Natural Firelighters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Reviews and returns

What reviews say buyers love and hate about Flamers Natural Firelighters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.12

wildly different sizes

inconsistent in sizes

MUCH SMALLER THAN OTHERS

Quality-Overall18%0.00

quality control is inconsistent

Quality control is the main issue

Poor quality

Value For Money10%+1.35

if they don't then yes good value

Not that economical

NOT a bargain

Smell7%+0.44

Chemical smell to product

They dont smell

Lack of smell

Flammable7%−0.01

Easily burn

WARNING HIGHLY FLAMMABLE

Not very good at lighting fires

Love

Value For Money27%+1.35

Excellent value for money

Good Value

Excellent value

Quality-Overall26%0.00

Decent Quality

Good quality and reliable

Great quality, very fast lighting and do the job

Fire Resistance10%+1.30

really gets the fire going

Great firefighters

Excellent product and lights the fire

Ease Of Use7%+0.46

Easy to use

The boxes are easy to carry

They are easy to store

Smell6%+0.44

No mess or smell

nice smell

No Odour: The best part is theres no kerosene smell on your hands or in the room

Return

0.0% Return rate 14% Fixable by listing

Defective Material/Parts16%▃▂▁█▄▁
Quality-Overall11%▁█▁▁▁▁

quality control is inconsistent

Quality control is the main issue

Poor quality

Flammable11%▄▃▁▁█▁

Easily burn

WARNING HIGHLY FLAMMABLE

Not very good at lighting fires

Moist/Dry10%█▁▅▁▁▁
Smell7%▁▁▅▁▅█

Chemical smell to product

They dont smell

Lack of smell

FAQ

Common Flamers Natural Firelighters questions

Answered from the same tracked data.