Flamers Natural Firelighters
FailDemand is soft, at -63.6% this quarter, so Flamers Natural Firelighters is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £58K/yr18K searches / yr
- 90-day growth
- -63.6%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 25 sellers
Flapen Score
Flamers Natural Firelighters against its category
The dotted line is the Home & Garden average. Past it, Flamers Natural Firelighters is stronger. Inside it, weaker.
Market
The Flamers Natural Firelighters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flamers Natural Firelighters 18K times last year and spent an estimated £58K. All 3 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
25.8% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.8% of those searches ended in a purchase. Searches in the last 90 days moved -63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -63.6%
- Conversion, latest week
- 25.8%
- Market size, estimated
- £58Ka year
- Peak month
- January7.0× the quietest month
- Top search term
- flamers natural firelighters11K searches a year
02 · Price
A sale here is worth £12.60.
Listings sell for £12.60 on average, from £6.44 to £23.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.60 that is £3K to £6K a year per listing.
- Average price
- £12.60under the $15 to $100 sweet spot
- Price range
- £6.44–£23.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Barbecue & Outdoor Dining. It carries 2,765 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 43%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Barbecue & Outdoor Dining
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,765per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Flamers Natural Firelighters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flamers Firelighters - 50 Units Natural Fire Lighters for Wood Burner Firepit Bbq Pizza Oven Fireplace Chimenea Barbecue Fire Starter - Firestarter for Kiln Dried Kindling Log Coal Charcoal Briquette
- Price
- £7.96
- Rating
- 4.8/5
- Reviews
- 3,758
- Age
- 14y ago

Flamers Natural Firelighters
- Price
- £12.66
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 2y ago

Flamers Natural Firelighters (500 Value)
- Price
- £23.06
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 1y ago

Flamers 200 Natural Stove-Barbecue BBQ Firelighters NEW Larger Pack
- Price
- £17.92
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 5y ago

Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago
Trending
90-day click momentum
Flamers Natural Firelighters (500 Value)
- Price
- £23.06
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 1y ago

Flamers Firelighters - 24 Units Natural Fire Lighters for Wood Burner Firepit Bbq Pizza Oven Fireplace Chimenea Barbecue Fire Starter - Firestarter for Kiln Dried Kindling Log Coal Charcoal Briquette
- Price
- £6.44
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 14y ago

Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago

Flamers Firelighters - 50 Units Natural Fire Lighters for Wood Burner Firepit Bbq Pizza Oven Fireplace Chimenea Barbecue Fire Starter - Firestarter for Kiln Dried Kindling Log Coal Charcoal Briquette
- Price
- £7.96
- Rating
- 4.8/5
- Reviews
- 3,758
- Age
- 14y ago

Flamers 200 Natural Stove-Barbecue BBQ Firelighters NEW Larger Pack
- Price
- £17.92
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 5y ago
Newest
by launch date
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago

Flamers Natural Firelighters (500 Value)
- Price
- £23.06
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 1y ago

Flamers Natural Firelighters
- Price
- £12.66
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 2y ago

Flamers 200 Natural Stove-Barbecue BBQ Firelighters NEW Larger Pack
- Price
- £17.92
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 5y ago

200 Firelighters - Ecoblaze Natural Firelighters | Fast lighting & Odourless Fire Lighters For Wood Burners & BBQ Ovens Stoves & Fireplaces
- Price
- £10.13
- Rating
- 4.7/5
- Reviews
- 13,009
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Flamers88%
- Pelle & Sol7%
- ecoblaze4%
- Open — no brand owns it (0%)
Demand
Flamers Natural Firelighters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Reviews and returns
What reviews say buyers love and hate about Flamers Natural Firelighters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
wildly different sizes
inconsistent in sizes
MUCH SMALLER THAN OTHERS
quality control is inconsistent
Quality control is the main issue
Poor quality
if they don't then yes good value
Not that economical
NOT a bargain
Chemical smell to product
They dont smell
Lack of smell
Easily burn
WARNING HIGHLY FLAMMABLE
Not very good at lighting fires
Love
Excellent value for money
Good Value
Excellent value
Decent Quality
Good quality and reliable
Great quality, very fast lighting and do the job
really gets the fire going
Great firefighters
Excellent product and lights the fire
Easy to use
The boxes are easy to carry
They are easy to store
No mess or smell
nice smell
No Odour: The best part is theres no kerosene smell on your hands or in the room
Return
0.0% Return rate 14% Fixable by listing
quality control is inconsistent
Quality control is the main issue
Poor quality
Easily burn
WARNING HIGHLY FLAMMABLE
Not very good at lighting fires
Chemical smell to product
They dont smell
Lack of smell
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flamers Natural Firelighters questions
Answered from the same tracked data.









