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Flags

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $55K a year here, so Flags is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£55K/yr355K searches / yr
90-day growth
+53.3%search demand this quarter
Competition
38%top-5 click share · 35 brands · 89 sellers

Flapen Score

Flags against its category

The dotted line is the Home & Garden average. Past it, Flags is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flags 355K times last year and spent an estimated £55K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
+53.3%
Conversion, latest week
2.1%
Market size, estimated
£55Ka year
Peak month
August2.8× the quietest month
Top search term
flag165K searches a year

02 · Price

A sale here is worth £7.19.

Listings sell for £7.19 on average, from £3.16 to £18.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.19 that is £719 to £2K a year per listing.

Average price
£7.19under the $15 to $100 sweet spot
Price range
£3.16–£18.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£719–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #390 within Garden Décor. It carries 998 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
59%
Out of stock, average day
2.7%
Average rank
#390in Garden Décor
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
46

04 · Newcomers

Amazon counts 5 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Flags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

89

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

38%

Top 20: 80%

Open market

46%

  • Miyeiw14%
  • Anley9%
  • SHATCHI8%
  • GETONG8%
  • LPGYYU8%
  • Blue Planet Fancy Dress6%

Demand

Flags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Flags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flag165K/yr
  • flags132K/yr
  • flags 5ft x 3ft with eyelets43K/yr
  • flags for flagpoles12K/yr
  • amazon flags3K/yr

Reviews and returns

What reviews say buyers love and hate about Flags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+1.41

Re: Very poor quality inspection

Cheap gets cheap

Poor quality

Durability15%−0.08

Not as durable as advertised

Won't last long

Lasted five months before it ripped

Color12%−0.04

It's not white because the background shows through

now its a slightly pink St George

Colour incorrect

Advertised Vs Actual Product10%+0.16

Poor qauilty and not what is shown in the picture already falling apart putting them together

Not as advertised

Its not exactly a true representation of the 48 teams competing in this years World Cup

Rusts/Corrodes9%−0.04

Rusty eyelets

Rust on Flag

Poor quality ring rust marked the flag

Love

Quality-Overall40%+1.41

Decent quality for the money

Decent quality

Great product very pleased with purchase

Value For Money22%+2.13

good value for money

Good for the price

Excellent value

Size-Overall11%+0.67

Good size

Impressive Length: At 15 metres long

Good size, just as advertised

Advertised Vs Actual Product11%+0.16

Just as advertised

As described

Exactly what I needed

Material Quality4%+0.13

Good sturdy piece of material

good material

strong material

Return

0.1% Return rate 53% Fixable by listing

Size-Overall44%▁█▃▃▅▄
Quality-Overall14%▁▁▃▆█▇

Re: Very poor quality inspection

Cheap gets cheap

Poor quality

Stain Resistance8%▁▁█▄▁▃

Stained

Rusts/Corrodes8%▁▁██▁▁

Rusty eyelets

Rust on Flag

Poor quality ring rust marked the flag

Advertised Vs Actual Product7%▁▁▅▁▄█

Poor qauilty and not what is shown in the picture already falling apart putting them together

Not as advertised

Its not exactly a true representation of the 48 teams competing in this years World Cup

FAQ

Common Flags questions

Answered from the same tracked data.