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Flag Pole

Pass

Flag Pole scores 74 out of 100, a Pass. Shoppers spend $536K a year here, search demand grew +217.2% this quarter, and returns run at 0.8% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£536K/yr854K searches / yr
90-day growth
+217.2%search demand this quarter
Competition
36%top-5 click share · 28 brands · 44 sellers

Flapen Score

Flag Pole against its category

The dotted line is the Home & Garden average. Past it, Flag Pole is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flag Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flag Pole 854K times last year and spent an estimated £536K. The top 5 brands take 58% of clicks. Demand peaks in Jun–Aug–Sep. Flapen scores it 74 out of 100, a Pass.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +217.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £536K a year.

Searches, last 12 months
854K
Growth, 90 days vs prior 90
+217.2%
Conversion, latest week
2.6%
Market size, estimated
£536Ka year
Peak month
August16.3× the quietest month
Top search term
flag pole392K searches a year

02 · Price

A sale here is worth £23.97.

Listings sell for £23.97 on average, from £7.90 to £70.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £23.97 that is £6K to £12K a year per listing.

Average price
£23.97inside the $15 to $100 sweet spot
Price range
£7.90–£70.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #62 within Garden Décor. It carries 806 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
78%
Out of stock, average day
2.2%
Average rank
#62in Garden Décor
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
806per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Flag Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£21K£43K£64K£86K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

44

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

36%

Top 20: 79%

Open market

36%

  • Outopee22%
  • Holdfiturn12%
  • NQ11%
  • Flagtex7%
  • Harrms6%
  • Bonnlo6%

Demand

Flag Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Sep · busiest ÷ quietest = 16.3×

Search terms

Top Flag Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flag pole392K/yr
  • flag poles for garden204K/yr
  • flag poles55K/yr
  • flagpole38K/yr
  • flag pole kit34K/yr
  • flagpoles for garden22K/yr
  • wall mounted flag pole26K/yr
  • flag poles wall mounted4K/yr
  • garden flag pole14K/yr
  • flag pole for garden8K/yr

Reviews and returns

What reviews say buyers love and hate about Flag Pole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.07

Not fit for purpose

Large

only about 2 inches shorter than this

Durability12%−0.09

Just unfortunate it was not up for long

It broke before I could even enjoy it

Broke on first night

Quality-Overall9%+0.80

would be better with improvement on clips hence only 3 stars

Poor quality

Poor quality product

Strength7%+0.97

the plastic does seem very brittle

not as sturdy or robust as I expected

The screws could have been a bit stronger

Material Quality4%−0.04

a joke this product is made of think aluminium which bends in the wind or snaps off

Poor material

Love

Quality-Overall23%+0.80

Great looking product

Excellent product

Good well made product for the price

Assembly/Installation16%+1.17

Easy assembly

Easy assemble

Easy to install

Value For Money15%+0.90

Good value for money

Excellent for the money

very reasonable price

Strength15%+0.97

Good sturdy piece of kit

Very sturdy

Good sturdy pole

Advertised Vs Actual Product5%+0.18

As advertised

Does what it says

Just what i wanted

Return

0.8% Return rate 36% Fixable by listing

Size-Overall26%▁█▅▃▄▅

Not fit for purpose

Large

only about 2 inches shorter than this

Defective Material/Parts11%█▃▃▆▆▅
Quality-Overall10%▁█▇▇▃▅

would be better with improvement on clips hence only 3 stars

Poor quality

Poor quality product

Mounting8%▁▁▇▁▄█
Strength6%▁▅▄█▂▄

the plastic does seem very brittle

not as sturdy or robust as I expected

The screws could have been a bit stronger

FAQ

Common Flag Pole questions

Answered from the same tracked data.