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Fixative Spray for Pencil Charcoal and Pastel Drawings

Fail

Shoppers spend only $59K a year here, so Fixative Spray for Pencil Charcoal and Pastel Drawings is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£59K/yr48K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
75%top-5 click share · 11 brands · 22 sellers

Flapen Score

Fixative Spray for Pencil Charcoal and Pastel Drawings against its category

The dotted line is the Home & Garden average. Past it, Fixative Spray for Pencil Charcoal and Pastel Drawings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fixative Spray for Pencil Charcoal and Pastel Drawings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fixative Spray for Pencil Charcoal and Pastel Drawings 48K times last year and spent an estimated £59K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
12.1%
Market size, estimated
£59Ka year
Peak month
November1.9× the quietest month
Top search term
fixative spray10K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £6.71 to £18.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.15 that is £3K to £5K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£6.71–£18.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #130 within Drawing. It carries 507 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
5.0%
Average rank
#130in Drawing
Average rating
3.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Fixative Spray for Pencil Charcoal and Pastel Drawings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • Artway31%
  • Daler Rowney17%
  • WaterMaster10%
  • Winsor & Newton10%
  • Sennelier9%
  • Conté à Paris8%
  • Open — no brand owns it (5 brands, 16%)

Demand

Fixative Spray for Pencil Charcoal and Pastel Drawings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Fixative Spray for Pencil Charcoal and Pastel Drawings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fixative spray10K/yr
  • oil pastel fixative spray6K/yr
  • fixative spray for pencil charcoal and pastel drawings12K/yr
  • pastel fixative spray5K/yr
  • art fixative spray3K/yr
  • fixative3K/yr
  • charcoal fixative spray4K/yr
  • fixative spray for art6K/yr

Reviews and returns

What reviews say buyers love and hate about Fixative Spray for Pencil Charcoal and Pastel Drawings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%−0.05

The only problem is that the chemicals do smell

Very little odor

seems like a completely different formula - extremely strong smell even when sprayed outside

Value For Money12%−0.02

Quite pricey

well over priced

waste of money rubbish

Size-Overall12%−0.06

So small

these are tiny pocket size cans

Absolutely tiny

Adhesion/Stickiness6%−0.05

came out in huge droplets of this glue like substance

Spray/Flow6%+0.53

Only sprays in small area

Im not a fan as to how quickly the fixative sprays out the bottle as it makes it hard to use thin layers

Love

Quality-Overall18%+1.04

Great quality does what it's supposed to great for pencil drawings

Excellent product

Quality fixative

Advertised Vs Actual Product13%+0.04

True to its word

All good as expected

Does the job

Paint Quality9%+0.99

Pastel fixer

Great products excellent to use on finish pastels

Preserves fine details on soft pastel drawings

Smell9%−0.05

I like the smell so if you dont like stronger smalls maybe avoid or be sure to wear a mask/nose pieces

Although low odour

Odor is strong when using large coats, as expected, no complaints there

Spray/Flow9%+0.53

Excellent Fixative Spray

One of the best fixative sprays you can buy

Fabulous spray will buy again

Return

0.3% Return rate 38% Fixable by listing

Size-Overall26%▁▁█▄▆▅

So small

these are tiny pocket size cans

Absolutely tiny

Functionality-Overall12%▁▁▅█▁▆
Spray/Flow9%▆█▄▇▆▁

Only sprays in small area

Im not a fan as to how quickly the fixative sprays out the bottle as it makes it hard to use thin layers

Paint Quality6%▁▁▁▅█▅
Scratch Resistance5%▁▁▁▁█▁

FAQ

Common Fixative Spray for Pencil Charcoal and Pastel Drawings questions

Answered from the same tracked data.