Is fixative spray for pencil charcoal and pastel drawings profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (49/100).

How competitive is the fixative spray for pencil charcoal and pastel drawings niche?

11 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in fixative spray for pencil charcoal and pastel drawings?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for fixative spray for pencil charcoal and pastel drawings peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the fixative spray for pencil charcoal and pastel drawings niche?

Listings span £6.71–£18.12; the average listing price is £10.15 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.

fixative spray for pencil charcoal and pastel drawings

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good506.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.15

avg listing price — sweet spot $15–$100

Price range

Okay£6.71–£18.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Market size

Bad£59K

£59K/yr · 48K searches

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, fixative spray for pencil charcoal and pastel drawings is a £59K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

fixative spray for pencil charcoal and pastel drawings market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £41K–£51K; units × avg price
Conversion rate: 12.1%
Avg BSR: #130
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 5.0%
Avg brand age: 66 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

Artway31%
Daler Rowney17%
WaterMaster10%
Winsor & Newton10%
Sennelier9%
Conté à Paris8%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -10.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top fixative spray for pencil charcoal and pastel drawings search terms

fixative spray10K/yr +13.7%7.2% conv.
oil pastel fixative spray6K/yr +82.5%7.6% conv.
fixative spray for pencil charcoal and pastel drawings12K/yr -37.4%11.3% conv.
pastel fixative spray5K/yr -17.3%10.1% conv.
art fixative spray3K/yr -15.1%8.5% conv.
fixative3K/yr -12.2%9.7% conv.
charcoal fixative spray4K/yr -36.0%16.1% conv.
fixative spray for art6K/yr -51.0%11.9% conv.

All search terms

Top fixative spray for pencil charcoal and pastel drawings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Artway Fixative Spray 500ml

Artway£8.984.4★124 rev

Daler-Rowney Low Odour Perfix Fixative 150ml AP2 114 170 000

Daler Rowney£8.894.4★454 rev

Fixative Spray for Sketch Pencil Charcoal Oil Pastel Acrylic Gouache Watercolour Ink and Pastel Paintings Travel size Durable Finish for Drawings and Paints 45ml×2

WaterMaster£7.923.5★23 rev

400ml Fixative Oil Pastels DArtigny Sennelier

Sennelier£15.054.7★796 rev

Conte a Paris Charcoal and Pastel Fixative Spray black 400 ml (Pack of 1)

Conté à Paris£12.404.6★2,371 rev

Newest

by launch date

Xivicii 2 Pack Fixative Spray for Art 45ml Invisible Setting Spray for Pencil Charcoal Pastel Oil Pastel & Watercolour Drawings Travel Size with Durable Finish

Xivicii£7.641 rev

3mo ago

Fixative Spray for Sketch Pencil Charcoal Oil Pastel Acrylic Gouache Watercolour Ink and Pastel Paintings Fast Drying Durable Finish for Drawings and Paints 180ml

SEAINNN£7.152 rev

3mo ago

Azoisuwr Fixative Spray for Pencil Charcoal and Pastel Drawings Fixative Spray for Art with Brush Oil Pastel fixative spray Color Fixing Shaping Protect the Original Colors of Paintings

Azoisuwr£6.710 rev

4mo ago

llikknve Oil Pastel Fixative Spray for Art Fixative Spray for Pencil Charcoal and Pastel Drawings Invisible Protection Color Fixing 100ml

llikknve£8.501 rev

5mo ago

Fixative Spray for Sketch Pencil Charcoal Oil Pastel Acrylic Gouache Watercolour Ink and Pastel Paintings Travel size Durable Finish for Drawings and Paints 45ml×2

WaterMaster£7.9223 rev

6mo ago

What buyers say about fixative spray for pencil charcoal and pastel drawings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great quality does what it's supposed to great for pencil drawings”

Advertised Vs Actual Product13%

“True to its word”

Paint Quality9%

“Pastel fixer”

Smell9%

“I like the smell so if you dont like stronger smalls maybe avoid or be sure to wear a mask/nose pieces”

Spray/Flow9%

“Excellent Fixative Spray”

Value For Money9%

“Good value”

Ease Of Use6%

“Easy to use”

Efficiency4%

“Works very well”

Drawing Experience4%

“Ideal for maintaining the quality of sketches”

Color3%

“Colors didn't smudge they don't lose their brightness”

What buyers complain about

Smell18%

“The only problem is that the chemicals do smell”

Value For Money12%

“Quite pricey”

Size-Overall12%

“So small”

Adhesion/Stickiness6%

“came out in huge droplets of this glue like substance”

Spray/Flow6%

“Only sprays in small area”

Strength6%

“Bit stingy”

Quality-Overall6%

“The quality of the liquid itself isnt great either”

Motor Power6%

“Pump doesnt work”

Advertised Vs Actual Product6%

“the words on the bottle are AI gibberish”

Coverage3%

“difficult to get even coverage on larger work due to spray size”

Top return reasons

Size-Overall26%

Functionality-Overall12%

Spray/Flow9%

Paint Quality6%

Scratch Resistance5%

Smell5%

Leak-Proof4%

Value For Money4%

Quality-Overall4%

Advertised Vs Actual Product4%

Common questions

Is fixative spray for pencil charcoal and pastel drawings profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (49/100).
How competitive is the fixative spray for pencil charcoal and pastel drawings niche?: 11 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in fixative spray for pencil charcoal and pastel drawings?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for fixative spray for pencil charcoal and pastel drawings peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the fixative spray for pencil charcoal and pastel drawings niche?: Listings span £6.71–£18.12; the average listing price is £10.15 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.