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Fixative Spray for Pencil Charcoal and Pastel Drawings

a small market ($59K/yr) — Fixative Spray for Pencil Charcoal and Pastel Drawings doesn't clear our bar today.

Flapen Score

49
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Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

Market size 15Growth 20Conversion 95Competition 21Returns 98Price range 27Avg price 35Brand share 48Review moat 75Quality gap 98
This niche Category average · 5,777 niches

Is Fixative Spray for Pencil Charcoal and Pastel Drawings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fixative Spray for Pencil Charcoal and Pastel Drawings is a £59K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Fixative Spray for Pencil Charcoal and Pastel Drawings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 12.1% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr5K
Search volume / yr-10.2%48K
Conversion rate12.1%
Avg price£10.15

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers11 · 22
Top-5 product click share75%
Open market24%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)6· 0 succeeded
Avg rating3.7★
Avg reviews507

Top Fixative Spray for Pencil Charcoal and Pastel Drawings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • Artway31%
  • Daler Rowney17%
  • WaterMaster10%
  • Winsor & Newton10%
  • Sennelier9%
  • Conté à Paris8%
  • Open — no brand owns it (5 brands, 16%)

Fixative Spray for Pencil Charcoal and Pastel Drawings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR12.1%Products12Brands11Top 5 Brands76%OOS Rate5.0%Rating3.7★Reviews507Avg BSR#130
1K750Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Fixative Spray for Pencil Charcoal and Pastel Drawings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fixative spray10K/yr
  • oil pastel fixative spray6K/yr
  • fixative spray for pencil charcoal and pastel drawings12K/yr
  • pastel fixative spray5K/yr
  • art fixative spray3K/yr
  • fixative3K/yr
  • charcoal fixative spray4K/yr
  • fixative spray for art6K/yr

What reviews say buyers love and hate about Fixative Spray for Pencil Charcoal and Pastel Drawings

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall18%

Great quality does what it's supposed to great for pencil drawings

Advertised Vs Actual Product13%

True to its word

Paint Quality9%

Pastel fixer

Smell9%

I like the smell so if you dont like stronger smalls maybe avoid or be sure to wear a mask/nose pieces

Spray/Flow9%

Excellent Fixative Spray

What buyers complain about

79% of reviews
Smell18%

The only problem is that the chemicals do smell

Value For Money12%

Quite pricey

Size-Overall12%

So small

Adhesion/Stickiness6%

came out in huge droplets of this glue like substance

Spray/Flow6%

Only sprays in small area

Fixative Spray for Pencil Charcoal and Pastel Drawings return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Functionality-Overall
12%
3Spray/Flow
9%
4Paint Quality
6%
5Scratch Resistance
5%

Common Fixative Spray for Pencil Charcoal and Pastel Drawings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fixative Spray for Pencil Charcoal and Pastel Drawings 49/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.
Search demand for Fixative Spray for Pencil Charcoal and Pastel Drawings on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.