fish slice
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good926.43avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.39–£34.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 110K searches
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fish slice is a £103K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
fish slice market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £74K–£93K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 6.4%
- Avg brand age
- 42 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
86
Top-5 brand share
39%
Top 20: 82%
Top-5 click share
33%
Top 20: 75%
Open market
56%
- Chef Aid10%
- Herogo9%
- Mercer Culinary8%
- MasterClass6%
- Tala5%
- BUNDLEPRO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top fish slice search terms
- fish slice68K/yr
- fish slice for non stick pans12K/yr
- silicone fish slice10K/yr
- plastic fish slice4K/yr
- fish slice spatula15K/yr
Top fish slice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mercer Culinary Praxis 6 x 3-Inch Fish Turner Wood Handle Stainless Steel 38x10x3 cm Silver
Mercer Culinary£9.944.6★618 rev
Chef Aid Stainless Steel Slotted Turner Ideal Spatula for kitchen and BBQ Slots allow for grease and oil drain before transfer fitted with easy store hanging loop Dishwasher Safe Silver 28cm long
Chef Aid£3.944.4★194 rev
MasterClass Slotted Turner Heat Resistant Non-Stick Fish Slice Durable and Easy to Clean 35.5 cm (14) Black
MasterClass£5.094.4★1,351 rev
Fish Spatula Herogo 2 Pieces Stainless Steel Fish Turner with ABS Solid Handle Metal Slotted Spatula Turner for Flipping Frying and Grilling Attached S Hooks Dishwasher Safe (11inch & 12.5inch)
Herogo£7.684.5★241 rev
Tala Nylon Slotted Turner with Stainless Steel Handle Ideal for use with Non-Stick Kitchenware Non-Scratch Dishwasher Safe Essential Kitchen Spatula for use When Frying or Cooking Black
Tala£3.394.1★80 rev
Newest
by launch date
Stainless Steel Slotted BBQ Shovel - Professional Non-Stick Fish Spatula with Heat-Resistant Stainless Steel Handle for Grilling Outdoor Cooking
HengChen£5.414 rev
Herogo Silicone Spatula 2-Piece Slotted Fish Turner Spatula Set for Cooking Heat Resistant Kitchen Utensils for Flipping Egg Pancakes Burgers Non-Toxic and Non-Stick Dishwasher Safe - Black
Herogo£5.5958 rev
Herogo Silicone Spatula 2 Pieces Non-Stick Spatula Turner Set for Cooking Heat Resistant Silicone Slotted Turner Utensils for Cookware Pan Easy Clean Dishwasher Safe Blue
Herogo£6.4258 rev
Buaak Silicone Spatula - Non-Stick Fish Slice Turner and Egg Flipper With 600F Heat-Resistant Slotted Design for Cooking or Baking Black
Buaak£7.3113 rev
Vicloon Silicone Spatula 2 Pcs Silicone Solid Turner Non Stick Slotted Spatula Set High Heat Resistant BPA Free Cooking Utensils Black Silicone Spatula for Fish Egg Pancake - Silicone
Vicloon£6.27220 rev
Trending
90-day click momentumStainless Steel Slotted BBQ Shovel - Professional Non-Stick Fish Spatula with Heat-Resistant Stainless Steel Handle for Grilling Outdoor Cooking
HengChen£5.414.4★
Joyfair Silicone Spatula Stainless Steel Spatula Pack of 2 Cooking Turner/Non Stick Kitchen Slotted Utensil Set Ideal for Fish Eggs Pancakes Heat Resistant & Dishwasher Safe Black
Joyfair£5.924.6★
Herogo Silicone Spatula 2-Piece Slotted Fish Turner Spatula Set for Cooking Heat Resistant Kitchen Utensils for Flipping Egg Pancakes Burgers Non-Toxic and Non-Stick Dishwasher Safe - Black
Herogo£5.594.4★
Tala Nylon Slotted Turner with Stainless Steel Handle Ideal for use with Non-Stick Kitchenware Non-Scratch Dishwasher Safe Essential Kitchen Spatula for use When Frying or Cooking Black
Tala£3.394.1★
Fish Spatula Herogo 2 Pieces Stainless Steel Fish Turner with ABS Solid Handle Metal Slotted Spatula Turner for Flipping Frying and Grilling Attached S Hooks Dishwasher Safe (11inch & 12.5inch)
Herogo£7.684.5★
What buyers say about fish slice
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“this is cheaper”
“Sturdy and easy to clean”
“does the job”
“clean after a busy meal”
“Easy to use”
“Its a good size”
“not scratching frying pan”
“Theyre amazing still look brand new”
“well insulated against heat”
What buyers complain about
“Not good enough”
“Fell apart”
“Very flimsy”
“Do not leave these in a hot pan in any way”
“The handles are made of non-heat resistant plastic”
“odd shapes and too thick at edges to get under eggs”
“However I found this really awkward to hold”
“Too small to flip burgers”
“crumbled after going through the dishwasher seemed pretty decent before the dishwasher”
“Very heavy and unwieldy to use and won't fit into my cutlery drawer”
Top return reasons
Common questions
- Is fish slice profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the fish slice niche?
- 43 brands and 86 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in fish slice?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.4%.
- When does demand for fish slice peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the fish slice niche?
- Listings span £3.39–£34.16; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.