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Fish Slice

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -27.4% this quarter, so Fish Slice is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£103K/yr110K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
33%top-5 click share · 43 brands · 86 sellers

Flapen Score

Fish Slice against its category

The dotted line is the Home & Garden average. Past it, Fish Slice is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Slice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Slice 110K times last year and spent an estimated £103K. The top 5 brands take 39% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
12.7%
Market size, estimated
£103Ka year
Peak month
January1.5× the quietest month
Top search term
fish slice68K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £3.39 to £34.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.40 that is £740 to £2K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£3.39–£34.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£740–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #253 within Spatulas & Turners. It carries 926 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#253in Spatulas & Turners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
926per listing
Listings tracked
51

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fish Slice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

86

Est. top-5 brand share

39%

Top 20: 82%

Est. top-5 click share

33%

Top 20: 75%

Open market

56%

  • Chef Aid10%
  • Herogo9%
  • Mercer Culinary8%
  • MasterClass6%
  • Tala5%
  • BUNDLEPRO5%

Demand

Fish Slice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Fish Slice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish slice68K/yr
  • fish slice for non stick pans12K/yr
  • silicone fish slice10K/yr
  • plastic fish slice4K/yr
  • fish slice spatula15K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Slice

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Not good enough”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fish Slice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data