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Fish Slice

Fish Slice shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51

Market size 25Growth 11Conversion 95Competition 82Returns 98Price range 62Avg price 21Brand share 95Review moat 64Quality gap 50
This niche Category average · 5,777 niches

Is Fish Slice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fish Slice is a £103K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.

Fish Slice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.4% over the last 90 days and 12.7% of searches end in a purchase.

£103K

revenue / yr

Units sold / yr13K
Search volume / yr-27.4%110K
Conversion rate12.7%
Avg price£7.40

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers43 · 86
Top-5 product click share33%
Open market61%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement80%
New entrants (1y)10· 0 succeeded
Avg rating4.5★
Avg reviews926

Top Fish Slice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

86

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

33%

Top 20: 75%

Open market

56%

  • Chef Aid10%
  • Herogo9%
  • Mercer Culinary8%
  • MasterClass6%
  • Tala5%
  • BUNDLEPRO5%

Fish Slice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR12.7%Products51Brands43Top 5 Brands39%OOS Rate6.4%Rating4.5★Reviews926Avg BSR#253
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Fish Slice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fish slice68K/yr
  • fish slice for non stick pans12K/yr
  • silicone fish slice10K/yr
  • plastic fish slice4K/yr
  • fish slice spatula15K/yr

What reviews say buyers love and hate about Fish Slice

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall32%

Best quality

Value For Money14%

this is cheaper

Strength10%

Sturdy and easy to clean

Advertised Vs Actual Product8%

does the job

Ease Of Cleaning7%

clean after a busy meal

What buyers complain about

82% of reviews
Quality-Overall22%

Not good enough

Durability15%

Fell apart

Strength11%

Very flimsy

Heating9%

Do not leave these in a hot pan in any way

Heat Resistance6%

The handles are made of non-heat resistant plastic

Fish Slice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Quality-Overall
12%
3Material Quality
4%
4Strength
3%
5Handle Quality
3%

Common Fish Slice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fish Slice 59/100 on Amazon United Kingdom — Worth a look. The niche generates £103K/yr across 51 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Search demand for Fish Slice on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.