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Fish Slice

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -27.4% this quarter, so Fish Slice is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£103K/yr110K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
33%top-5 click share · 43 brands · 86 sellers

Flapen Score

Fish Slice against its category

The dotted line is the Home & Garden average. Past it, Fish Slice is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Slice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Slice 110K times last year and spent an estimated £103K. The top 5 brands take 39% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
12.7%
Market size, estimated
£103Ka year
Peak month
January1.5× the quietest month
Top search term
fish slice68K searches a year

02 · Price

A sale here is worth £7.40.

Listings sell for £7.40 on average, from £3.39 to £34.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.40 that is £740 to £2K a year per listing.

Average price
£7.40under the $15 to $100 sweet spot
Price range
£3.39–£34.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£740–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #253 within Spatulas & Turners. It carries 926 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#253in Spatulas & Turners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
926per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Fish Slice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

86

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

33%

Top 20: 75%

Open market

56%

  • Chef Aid10%
  • Herogo9%
  • Mercer Culinary8%
  • MasterClass6%
  • Tala5%
  • BUNDLEPRO5%

Demand

Fish Slice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Fish Slice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish slice68K/yr
  • fish slice for non stick pans12K/yr
  • silicone fish slice10K/yr
  • plastic fish slice4K/yr
  • fish slice spatula15K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Slice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+1.52

Not good enough

Poor quality

Utter rubbish

Durability15%−0.09

Fell apart

fell apart while I was using it

Fell apart after a few days

Strength11%−0.04

Very flimsy

Needs to be a bit more strength to it

Not very sturdy

Heating9%−0.05

Do not leave these in a hot pan in any way

It immediately melted the edge

hard plastic that melts when is use

Heat Resistance6%−0.03

The handles are made of non-heat resistant plastic

Handle melts when in contact with hot pan

Love

Quality-Overall32%+1.52

Best quality

The quality of the stainless steel is great

well made

Value For Money14%+0.90

this is cheaper

Good for the price

Excellent value

Strength10%−0.04

Sturdy and easy to clean

Very pleased seems a solid build

Sturdy product

Advertised Vs Actual Product8%+0.43

does the job

Just what I needed

As described

Ease Of Cleaning7%+0.62

clean after a busy meal

Easy to Clean

Great at removing ready meals

Return

0.4% Return rate 59% Fixable by listing

Size-Overall48%▃▅▆▂▄█

Too small to flip burgers

Ridiculously tiny look like theyre toys for a dolls house

Quality-Overall12%▁█▃▄▆▃

Not good enough

Poor quality

Utter rubbish

Material Quality4%█▁▃▆▃▁
Strength3%█▁▅▆▁▁

Very flimsy

Needs to be a bit more strength to it

Not very sturdy

Handle Quality3%▇▁█▁▁▄

FAQ

Common Fish Slice questions

Answered from the same tracked data.