Skip to content

Fish Food Flakes

brand-locked demand (top 5 brands take 98% of clicks) — Fish Food Flakes doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51

Market size 19Growth 46Conversion 100Competition 39Returns 100Price range 10Avg price 16Brand share 6Review moat 25Quality gap 23
This niche Category average · 5,777 niches

Is Fish Food Flakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fish Food Flakes is a £74K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.

Fish Food Flakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.2% over the last 90 days and 20.8% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr13K
Search volume / yr+17.2%61K
Conversion rate20.8%
Avg price£5.84

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 52
Top-5 product click share62%
Open market2%
Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews4,783

Top Fish Food Flakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

52

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • AQUARIAN46%
  • HERONS20%
  • Tetra15%
  • Supa12%
  • Walter Products Wildlife and Aquatics5%
  • King British2%

Fish Food Flakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR20.8%Products19Brands6Top 5 Brands98%OOS Rate1.0%Rating4.6★Reviews4,783Avg BSR#28
2K1KSpike '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

What reviews say buyers love and hate about Fish Food Flakes

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money38%

Good Value

Quality-Overall23%

Excellent product

Pet Friendly9%

Dog Approved

Size-Overall6%

Decent size

Advertised Vs Actual Product4%

Does the job

What buyers complain about

83% of reviews
Smell16%

It smells weird

Quality-Overall13%

Its cheap so I suppose you get the quality you pay for

Durability9%

Soon broke into smaller flakes

Value For Money8%

Too expensive

Ease Of Use6%

If your fingers are painful the lid is hard to remove

Common Fish Food Flakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fish Food Flakes 41/100 on Amazon United Kingdom — Skip it. The niche generates £74K/yr across 19 tracked products. Search demand moved +17.2% over the last 90 days.
Search demand for Fish Food Flakes on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.