Fish Food Flakes
FailThe top 5 brands take 98% of clicks, so Fish Food Flakes is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £74K/yr61K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 52 sellers
Flapen Score
Fish Food Flakes against its category
The dotted line is the Home & Garden average. Past it, Fish Food Flakes is stronger. Inside it, weaker.
Market
The Fish Food Flakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Food Flakes 61K times last year and spent an estimated £74K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
20.8% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 20.8%
- Market size, estimated
- £74Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- fish food flakes40K searches a year
02 · Price
A sale here is worth £5.84.
Listings sell for £5.84 on average, from £1.80 to £16.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.84 that is £3K to £4K a year per listing.
- Average price
- £5.84under the $15 to $100 sweet spot
- Price range
- £1.80–£16.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #28 within Garden Décor. It carries 4,783 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 1.0%
- Average rank
- #28in Garden Décor
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,783per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Fish Food Flakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container
- Price
- £2.74
- Rating
- 4.7/5
- Reviews
- 12,021
- Age
- 18y ago
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 12,860
- Age
- 18y ago
Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
- Price
- £6.35
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 12y ago
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 5y ago
HERONS - Tropical Flakes - For all Tropical Fish - Guppies Bettas Neons Cichlids Angelfish Swordtails - Multi-Nutrient Complex - Supports Growth Colouration and Immune System - 100 Grams
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 1,244
- Age
- 8y ago
Trending
90-day click momentum
Tetra Pond Flakes Complete Fish Food for Small and Young Pond Fish 1 Litre
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 2,285
- Age
- 19y ago
Walters Multi Pond Flakes 10L Tub (1kg) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Flakes in Stay Fresh EasyTubs and Refill Bags
- Price
- £16.48
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 5y ago
Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
- Price
- £6.35
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 12y ago
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
- Price
- £1.80
- Rating
- 4.7/5
- Reviews
- 12,021
- Age
- 16y ago
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 5y ago
Newest
by launch date
King British Tropical Fish Flake 55g Multi-Vitamin Complete Food Clear Water Formula Natural Ingredients For Tropical & Other Aquarium Fish
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 933
- Age
- 2y ago
Walters Multi Pond Flakes 10L Tub (1kg) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Flakes in Stay Fresh EasyTubs and Refill Bags
- Price
- £16.48
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 5y ago
Walters Tropical Flakes 1L Tub (200g) | Food Flakes for Tropical Aquarium Fish | Guppy Daphnia and Cichlid Fish Food
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 1,158
- Age
- 5y ago
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 5y ago
HERONS - Koi Flakes 1kg - 10L - Complete Feed for Koi Carp and Other Pond and Coldwater Fish With Essential Vitamins Minerals and Trace Elements Promotes Healthy Immune System
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 672
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
52
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- AQUARIAN46%
- HERONS20%
- Tetra15%
- Supa12%
- Walter Products Wildlife and Aquatics5%
- King British2%
Demand
Fish Food Flakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Fish Food Flakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It smells weird
No smell to it
Smell like a fish so hard to know the quantity
Its cheap so I suppose you get the quality you pay for
Awful quality
Its poor quality
Soon broke into smaller flakes
ended up breaking so had to love it to a different container
Too expensive
these have gone way over priced
If your fingers are painful the lid is hard to remove
Love
Good Value
Great value for money
Excellent value
Excellent product
Quality food
Good quality food
Dog Approved
Fishes are happy
my fish love it
Decent size
good size bag Lasts all season
flake size on the most part is good
Does the job
As expected
this is just the job
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Food Flakes questions
Answered from the same tracked data.