Fish Food Flakes
FailThe top 5 brands take 98% of clicks, so Fish Food Flakes is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £74K/yr61K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 52 sellers
Flapen Score
Fish Food Flakes against its category
The dotted line is the Home & Garden average. Past it, Fish Food Flakes is stronger. Inside it, weaker.
Market
The Fish Food Flakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Food Flakes 61K times last year and spent an estimated £74K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 20.8% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 20.8%
- Market size, estimated
- £74Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- fish food flakes40K searches a year
02 · Price
A sale here is worth £5.84.
Listings sell for £5.84 on average, from £1.80 to £16.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.84 that is £3K to £4K a year per listing.
- Average price
- £5.84under the $15 to $100 sweet spot
- Price range
- £1.80–£16.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #28 within Garden Décor. It carries 4,783 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 1.0%
- Average rank
- #28in Garden Décor
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,783per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Fish Food Flakes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container
- Price
- £2.74
- Rating
- 4.7/5
- Reviews
- 12,021
- Age
- 18y ago
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 12,860
- Age
- 18y ago
Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
- Price
- £6.35
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 12y ago
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 5y ago
HERONS - Tropical Flakes - For all Tropical Fish - Guppies Bettas Neons Cichlids Angelfish Swordtails - Multi-Nutrient Complex - Supports Growth Colouration and Immune System - 100 Grams
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 1,244
- Age
- 8y ago
Trending
estimated 90-day click momentum
Tetra Pond Flakes Complete Fish Food for Small and Young Pond Fish 1 Litre
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 2,285
- Age
- 19y ago
Walters Multi Pond Flakes 10L Tub (1kg) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Flakes in Stay Fresh EasyTubs and Refill Bags
- Price
- £16.48
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 5y ago
Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
- Price
- £6.35
- Rating
- 4.6/5
- Reviews
- 2,260
- Age
- 12y ago
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
- Price
- £1.80
- Rating
- 4.7/5
- Reviews
- 12,021
- Age
- 16y ago
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 5y ago
Newest
by launch date
King British Tropical Fish Flake 55g Multi-Vitamin Complete Food Clear Water Formula Natural Ingredients For Tropical & Other Aquarium Fish
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 933
- Age
- 2y ago
Walters Multi Pond Flakes 10L Tub (1kg) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Flakes in Stay Fresh EasyTubs and Refill Bags
- Price
- £16.48
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 5y ago
Walters Tropical Flakes 1L Tub (200g) | Food Flakes for Tropical Aquarium Fish | Guppy Daphnia and Cichlid Fish Food
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 1,158
- Age
- 5y ago
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 812
- Age
- 5y ago
HERONS - Koi Flakes 1kg - 10L - Complete Feed for Koi Carp and Other Pond and Coldwater Fish With Essential Vitamins Minerals and Trace Elements Promotes Healthy Immune System
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 672
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
52
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- AQUARIAN46%
- HERONS20%
- Tetra15%
- Supa12%
- Walter Products Wildlife and Aquatics5%
- King British2%
Demand
Fish Food Flakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Fish Food Flakes
We read the reviews and the return reasons for every product selling here.
“It smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Food Flakes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data