fish food flakes
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,782.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 61K searches
Avg price
Bad£5.84avg listing price — sweet spot $15–$100
Price range
Bad£1.80–£16.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fish food flakes is a £74K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
fish food flakes market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 1.0%
- Avg brand age
- 88 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
52
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- AQUARIAN46%
- HERONS20%
- Tetra15%
- Supa12%
- Walter Products Wildlife and Aquatics5%
- King British2%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top fish food flakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container
AQUARIAN£2.744.7★12,021 rev
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container
AQUARIAN£3.734.7★12,860 rev
Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
Supa£6.354.6★2,260 rev
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
HERONS£8.024.6★812 rev
HERONS - Tropical Flakes - For all Tropical Fish - Guppies Bettas Neons Cichlids Angelfish Swordtails - Multi-Nutrient Complex - Supports Growth Colouration and Immune System - 100 Grams
HERONS£3.274.6★1,244 rev
Newest
by launch date
King British Tropical Fish Flake 55g Multi-Vitamin Complete Food Clear Water Formula Natural Ingredients For Tropical & Other Aquarium Fish
King British£5.24933 rev
Walters Multi Pond Flakes 10L Tub (1kg) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Flakes in Stay Fresh EasyTubs and Refill Bags
Walter Products Wildlife and Aquatics£16.48337 rev
Walters Tropical Flakes 1L Tub (200g) | Food Flakes for Tropical Aquarium Fish | Guppy Daphnia and Cichlid Fish Food
Walter Products Wildlife and Aquatics£7.931,158 rev
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
HERONS£8.02812 rev
HERONS - Koi Flakes 1kg - 10L - Complete Feed for Koi Carp and Other Pond and Coldwater Fish With Essential Vitamins Minerals and Trace Elements Promotes Healthy Immune System
HERONS£7.54672 rev
Trending
90-day click momentum
Tetra Pond Flakes Complete Fish Food for Small and Young Pond Fish 1 Litre
Tetra£5.934.7★
Walters Multi Pond Flakes 10L Tub (1kg) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Flakes in Stay Fresh EasyTubs and Refill Bags
Walter Products Wildlife and Aquatics£16.484.5★
Supa Value Pond Flake Fish Food 3 Litre Bucket | Premium Quality Goldfish Koi & Coldwater Pond Fish Food | Provides A Nutritional Balanced Diet | Comes in a Resealable Bucket to Keep the Feed Fresh
Supa£6.354.6★
AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
AQUARIAN£1.804.7★
HERONS - Pond Flakes 1 KG - 10L - For Koi Carp and Other Pond and Coldwater Fish - With Essential Vitamins Minerals and Trace Elements - Supports Healthy Immune System - Does Not Cloud Water
HERONS£8.024.6★
What buyers say about fish food flakes
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Excellent product”
“Dog Approved”
“Decent size”
“Does the job”
“ideal easy to use”
“After all who likes the smell of fish food”
“Fish say delicious”
“And theyre looking really good theyre colours are brighter”
“Very good quantity”
What buyers complain about
“It smells weird”
“Its cheap so I suppose you get the quality you pay for”
“Soon broke into smaller flakes”
“Too expensive”
“If your fingers are painful the lid is hard to remove”
“is not good for your filter”
“Don't put a light and heavy item on the same order”
“I was a bit misled by the proof of deliver picture”
“it clouded water so much”
“Poor”
Common questions
- Is fish food flakes profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 19 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the fish food flakes niche?
- 6 brands and 52 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in fish food flakes?
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.0%.
- When does demand for fish food flakes peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the fish food flakes niche?
- Listings span £1.80–£16.48; the average listing price is £5.84 (sweet spot $15–$100). The average incumbent carries 4,783 reviews — the moat a new listing must climb.