Fish Food
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Fish Food is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £1.4M/yr846K searches / yr
- 90-day growth
- +44.4%search demand this quarter
- Competition
- 40%top-5 click share · 8 brands · 71 sellers
Flapen Score
Fish Food against its category
The dotted line is the Home & Garden average. Past it, Fish Food is stronger. Inside it, weaker.
Market
The Fish Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fish Food 846K times last year and spent an estimated £1.4M. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
16.4% of searches ended in a purchase last week.
Shoppers searched for this 846K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 846K
- Growth, 90 days vs prior 90
- +44.4%
- Conversion, latest week
- 16.4%
- Market size, estimated
- £1.4Ma year
- Peak month
- May3.9× the quietest month
- Top search term
- fish food488K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £1.80 to £35.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £9.79 that is £29K to £39K a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £1.80–£35.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £29K–£39K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #20 within Garden Décor. It carries 4,399 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 82%
- Out of stock, average day
- 0.4%
- Average rank
- #20in Garden Décor
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,399per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Fish Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HERONS Pond Sticks Mix Ultralight (10L Refill Bag) - Koi & Goldfish Food - Excellent Value - Complete Feed for all Pond Fish - Premium Variety Pond Sticks - 10 Litre
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago

AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 50g Container
- Price
- £2.74
- Rating
- 4.7/5
- Reviews
- 12,021
- Age
- 18y ago

AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 12,860
- Age
- 18y ago

HERONS - Koi Trio Pellets 3mm Premium Koi Fish Food For Japanese Koi and Other Pond Fish Prebiotic Pellets With Spirulina Omega 3 Amino Acids Colour and Growth Enhancing - 1Kg
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 1,836
- Age
- 7y ago

AQUARIAN Complete Nutrition Aquarium Goldfish Food Flakes Also Suitable for Small Pond Fish 25g Container
- Price
- £1.80
- Rating
- 4.7/5
- Reviews
- 12,021
- Age
- 16y ago
Trending
90-day click momentum
Tetra Pond Fish Food Sticks 100g - biologically balanced for pond fish
- Price
- £2.51
- Rating
- 4.7/5
- Reviews
- 13,099
- Age
- 19y ago

Walters Variety Sticks (10L Refill Bag) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Pond Sticks in Stay Fresh EasyTubs and Refill Bags
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 5y ago

HERONS - Pond Pellets Mix Ultralight 15L - Floating Pellets for Koi Carp and Coldwater Fish - Immune System Boost - With Spirulina and Paprika - Complete Feed for Pond Fish - 1.6 KG
- Price
- £11.54
- Rating
- 4.5/5
- Reviews
- 621
- Age
- 5y ago

Tetra Pond Fish Food Variety Sticks 1.65kg - biologically balanced for pond fish (Package may vary)
- Price
- £19.42
- Rating
- 4.8/5
- Reviews
- 4,924
- Age
- 19y ago

HERONS Pond Sticks Mix Ultralight (10L Refill Bag) - Koi & Goldfish Food - Excellent Value - Complete Feed for all Pond Fish - Premium Variety Pond Sticks - 10 Litre
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago
Newest
by launch date
Walters Variety Sticks 40L Bag for Goldfish Koi Carp and all Cold Water Pond Fish. Balanced complete lightweight floating pond fish food with natural ingredients. 3kg bag
- Price
- £21.45
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago

Walters Variety Pellets (lightweight) 40L bag for Goldfish Koi Carp and all Cold Water Pond Fish. Nutritionally balanced complete floating fish food with natural ingredients
- Price
- £21.87
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago

HERONS Pond Sticks Mix Ultralight (10L Refill Bag) - Koi & Goldfish Food - Excellent Value - Complete Feed for all Pond Fish - Premium Variety Pond Sticks - 10 Litre
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago

Walters Variety Super Mix (5L Refill Bag) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Premium Nutrition Floating Fish Food Pond Pellets and Sticks
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 1,673
- Age
- 5y ago

Walters Variety Sticks (10L Refill Bag) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Pond Sticks in Stay Fresh EasyTubs and Refill Bags
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
71
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
1%
- Tetra27%
- HERONS26%
- AQUARIAN25%
- Walter Products Wildlife and Aquatics14%
- Supa4%
- Extra Select3%
- Open — no brand owns it (2 brands, 1%)
Demand
Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×
Search terms
Top Fish Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish food488K/yr
- pond fish food93K/yr
- fish food pellets30K/yr
- fish food flakes40K/yr
- tetra fish food43K/yr
- pond fish food pellets17K/yr
- pond sticks16K/yr
- fish flakes22K/yr
- fish pellets16K/yr
- fish food pond sticks14K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The koi seem to like it the bag looked bigger in the pictures
The pellets and sticks are too big
Small fish not interested good for the bigger ones
Its cheap so I suppose you get the quality you pay for
cheap, turned my pond into soup
Poor quality
Soon broke into smaller flakes
they certainly don't last very long in the pond
Doesn't last long at feeding time
Not tasted it myself though
MY FISH DID NOT LIKE THIS FOOD
Too expensive
these have gone way over priced
Total waste of money for me
Love
Excellent value
Good Value
Value for money
Good quality food
Excellent Quality
Quality food
Great item for my fish tank
my fish love it
Dog Approved
My fish really like this food
Brilliant fish food
Great food
Decent size
great sized pack
Good size bag
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Food questions
Answered from the same tracked data.









