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Fish Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Fish Food is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£1.4M/yr846K searches / yr
90-day growth
+44.4%search demand this quarter
Competition
40%top-5 click share · 8 brands · 71 sellers

Flapen Score

Fish Food against its category

The dotted line is the Home & Garden average. Past it, Fish Food is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Food 846K times last year and spent an estimated £1.4M. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 846K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
846K
Growth, 90 days vs prior 90
+44.4%
Conversion, latest week
16.4%
Market size, estimated
£1.4Ma year
Peak month
May3.9× the quietest month
Top search term
fish food488K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £1.80 to £35.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £9.79 that is £29K to £39K a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£1.80–£35.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£29K–£39K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #20 within Garden Décor. It carries 4,399 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
82%
Out of stock, average day
0.4%
Average rank
#20in Garden Décor
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,399per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Fish Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£41K£81K£122K£163K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

71

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

1%

  • Tetra27%
  • HERONS26%
  • AQUARIAN25%
  • Walter Products Wildlife and Aquatics14%
  • Supa4%
  • Extra Select3%
  • Open — no brand owns it (2 brands, 1%)

Demand

Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Fish Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish food488K/yr
  • pond fish food93K/yr
  • fish food pellets30K/yr
  • fish food flakes40K/yr
  • tetra fish food43K/yr
  • pond fish food pellets17K/yr
  • pond sticks16K/yr
  • fish flakes22K/yr
  • fish pellets16K/yr
  • fish food pond sticks14K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

The koi seem to like it the bag looked bigger in the pictures

The pellets and sticks are too big

Small fish not interested good for the bigger ones

Quality-Overall12%+0.80

Its cheap so I suppose you get the quality you pay for

cheap, turned my pond into soup

Poor quality

Durability12%

Soon broke into smaller flakes

they certainly don't last very long in the pond

Doesn't last long at feeding time

Taste-Overall7%−0.02

Not tasted it myself though

MY FISH DID NOT LIKE THIS FOOD

Value For Money6%+2.31

Too expensive

these have gone way over priced

Total waste of money for me

Love

Value For Money38%+2.31

Excellent value

Good Value

Value for money

Quality-Overall23%+0.80

Good quality food

Excellent Quality

Quality food

Pet Friendly11%

Great item for my fish tank

my fish love it

Dog Approved

Taste-Overall6%−0.02

My fish really like this food

Brilliant fish food

Great food

Size-Overall5%−0.06

Decent size

great sized pack

Good size bag

FAQ

Common Fish Food questions

Answered from the same tracked data.