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Fish Bowl

Maybe

The products selling today average only 3.8★. But shoppers spend an estimated $42K a year here, so Fish Bowl is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£42K/yr183K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
34%top-5 click share · 41 brands · 51 sellers

Flapen Score

Fish Bowl against its category

The dotted line is the Home & Garden average. Past it, Fish Bowl is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Bowl 183K times last year and spent an estimated £42K. The top 5 brands take 44% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
1.9%
Market size, estimated
£42Ka year
Peak month
November1.4× the quietest month
Top search term
fish bowl65K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £3.34 to £54.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.41 that is £0 to £1K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£3.34–£54.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #301 within Decorative Accessories. It carries 96 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
75%
Out of stock, average day
7.6%
Average rank
#301in Decorative Accessories
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
56

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fish Bowl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

41 rising

Sellers

51

Est. top-5 brand share

44%

Top 20: 85%

Est. top-5 click share

34%

Top 20: 71%

Open market

49%

  • Pet Guru14%
  • Pasabahce9%
  • Amtra8%
  • Larrel7%
  • Apojgitn7%
  • Okllen6%

Demand

Fish Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Fish Bowl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish bowl65K/yr
  • goldfish bowl20K/yr
  • plastic fish bowl19K/yr
  • fish bowls for goldfish15K/yr
  • glass fish bowl11K/yr
  • fish bowls11K/yr
  • fish bowl vase12K/yr
  • plastic fish bowls6K/yr
  • gold fish bowl6K/yr
  • large fish bowl5K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Bowl

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
3.1%of orders come back
“But a very Tiny tank”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fish Bowl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data