fish bowl
Worth a lookShows beatable incumbent ratings (3.8★), but a small market ($42K/yr) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible95.63avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great£3.34–£54.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.41avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 183K searches
According to Flapen's Amazon United Kingdom niche tracking, fish bowl is a £42K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
fish bowl market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £37K–£50K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #301
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 82%
- Out of stock
- 7.6%
- Avg brand age
- 35 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
51
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
34%
Top 20: 71%
Open market
49%
- Pet Guru14%
- Pasabahce9%
- Amtra8%
- Larrel7%
- Apojgitn7%
- Okllen6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top fish bowl search terms
- fish bowl65K/yr
- goldfish bowl20K/yr
- plastic fish bowl19K/yr
- fish bowls for goldfish15K/yr
- glass fish bowl11K/yr
- fish bowls11K/yr
- fish bowl vase12K/yr
- plastic fish bowls6K/yr
- gold fish bowl6K/yr
- large fish bowl5K/yr
Top fish bowl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pasabahce 16cm Large Fish Assorted Round Vase Bowl
Pasabahce£9.074.3★500 rev
Amtra Crystal Globe - Fishbowl in transparent glass Goldfish Aquarium hand blown 30 CM
Amtra£20.574.1★422 rev
Pet Guru Premium Crystal Clear Fish Bowl Aquarium with Lid Decorative Gravel and Plant Included Durable Plastic Perfect for Goldfish (Orange)
Pet Guru£12.303.8★16 rev
Mini Plastic Fish Bowl 27 Oz Decorative Small Fishbowl Round Plastic Fish Tank Unbreakable Aquarium Fish-Bowls for Party Decorations Centerpiece Vases Hydroponic Planter and Home Decorations
Larrel£7.153.4★17 rev
Okllen 12 Pack Plastic Fish Bowls 16.5 Oz/470ML Clear Ivy Bowls for Decoration Mini Shatterproof Drink Bowl Sweet Bowl for Carnival Game Accessory Drinks Candy Party Favors & More
Okllen£13.034.5★227 rev
Newest
by launch date
Mini Plastic Fish Bowl 27oz Clear Round Unbreakable Small Aquarium Desktop Decorative Fishs Bowl for Betta Fish Hydroponic Planter Centerpiece Vase Candy Storage & Party Home Decor
YSHODGU£5.141 rev
Labyrinxel Mini Plastic Fish Bowl 27 Oz Round Fish Vase for Home Decor Party Centrepiece and Hydroponic Plants
Labyrinxel£4.770 rev
Mini Plastic Fish Bowl 50 oz Decorative Fish Bowls Unbreakable Plastic Betta Fishes Tank Clear Round Desktop Vases Bowls for Home Decor Centerpiece Vases Candy Party Favors (Style 2)
Apojgitn£5.783 rev
Pet Guru Premium Crystal Clear Fish Bowl Aquarium with Lid Decorative Gravel and Plant Included Durable Plastic Perfect for Goldfish (Orange)
Pet Guru£12.3016 rev
Pet Guru Premium Crystal Clear Fish Bowl Aquarium with Lid Decorative Gravel and Plant Included Durable Plastic Perfect for Goldfish (Blue)
Pet Guru£12.4416 rev
Trending
90-day click momentumLabyrinxel Mini Plastic Fish Bowl 27 Oz Round Fish Vase for Home Decor Party Centrepiece and Hydroponic Plants
Labyrinxel£4.770.0★
Mini Plastic Fish Bowl 27oz Clear Round Unbreakable Small Aquarium Desktop Decorative Fishs Bowl for Betta Fish Hydroponic Planter Centerpiece Vase Candy Storage & Party Home Decor
YSHODGU£5.141.0★
Mini Plastic Fish Bowl 50 oz Decorative Fish Bowls Unbreakable Plastic Betta Fishes Tank Clear Round Desktop Vases Bowls for Home Decor Centerpiece Vases Candy Party Favors (Style 2)
Apojgitn£5.783.5★
Pet Guru Premium Crystal Clear Fish Bowl Aquarium with Lid Decorative Gravel and Plant Included Durable Plastic Perfect for Goldfish (Orange)
Pet Guru£12.303.8★
Pet Guru Premium Crystal Clear Fish Bowl Aquarium with Lid Decorative Gravel and Plant Included Durable Plastic Perfect for Goldfish (Random)
Pet Guru£12.273.8★
What buyers say about fish bowl
What buyers praise and complain about, mined from review topics.What buyers love
“Good, large”
“Seems well built”
“Did the job”
“Good value for money”
“Seems well built”
“seems very strong”
“filter works well”
“lights very good”
“very pretty”
“My golden fish is enjoying the aquarium due to the large space”
What buyers complain about
“But a very Tiny tank”
“expensive for what it is”
“Rubbish”
“cracked after a week”
“Filter and light broke after 2 months”
“False advertisement with this product”
“Dangerous, mine broke as soon as it was full of water”
“Instructions came in Chinese was wasnt able to read them”
“appears to be very delicate”
“Any you do manage to peel off then the glue is stuck on”
Top return reasons
Common questions
- Is fish bowl profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 56 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fish bowl niche?
- 41 brands and 51 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in fish bowl?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.1%.
- When does demand for fish bowl peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the fish bowl niche?
- Listings span £3.34–£54.96; the average listing price is £12.41 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.