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Fish Bowl

Maybe

The products selling today average only 3.8★. But shoppers spend only $42K a year here, so Fish Bowl is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£42K/yr183K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
34%top-5 click share · 41 brands · 51 sellers

Flapen Score

Fish Bowl against its category

The dotted line is the Home & Garden average. Past it, Fish Bowl is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fish Bowl 183K times last year and spent an estimated £42K. The top 5 brands take 44% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
1.9%
Market size, estimated
£42Ka year
Peak month
November1.4× the quietest month
Top search term
fish bowl65K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £3.34 to £54.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.41 that is £0 to £1K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£3.34–£54.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #301 within Decorative Accessories. It carries 96 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
75%
Out of stock, average day
7.6%
Average rank
#301in Decorative Accessories
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fish Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

41 rising

Sellers

51

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

34%

Top 20: 71%

Open market

49%

  • Pet Guru14%
  • Pasabahce9%
  • Amtra8%
  • Larrel7%
  • Apojgitn7%
  • Okllen6%

Demand

Fish Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Fish Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish bowl65K/yr
  • goldfish bowl20K/yr
  • plastic fish bowl19K/yr
  • fish bowls for goldfish15K/yr
  • glass fish bowl11K/yr
  • fish bowls11K/yr
  • fish bowl vase12K/yr
  • plastic fish bowls6K/yr
  • gold fish bowl6K/yr
  • large fish bowl5K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.42

But a very Tiny tank

Tiny Tank

Too small

Value For Money10%

expensive for what it is

At a price tag of £9.69, it's expensive

get a slightly more expensive one

Quality-Overall6%+1.11

Rubbish

Garbage

Lacks quality for the price

Durability4%−0.10

cracked after a week

the fish have all died within 4 weeks

Filtration4%−0.13

Filter and light broke after 2 months

Filter was way too intense for the size of the tank

the filter doesn't work

Love

Size-Overall27%−0.42

Good, large

Perfect size

Good for size kids love it

Quality-Overall17%+1.11

Seems well built

Good quality

Filter quality is good

Advertised Vs Actual Product13%+1.28

Did the job

Just as described

Exactly what I wanted

Value For Money7%

Good value for money

Great price

great value for money

Design-Overall5%+0.27

Seems well built

A multi-purpose decorative item

it look lovely now its set up

Return

3.1% Return rate 86% Fixable by listing

Size-Overall80%▇███▇█

But a very Tiny tank

Tiny Tank

Too small

Quality-Overall3%█▅▅▅▃▇

Rubbish

Garbage

Lacks quality for the price

Defective Material/Parts2%▁██▁▇█
Advertised Vs Actual Product2%█▂▁▅█▅

False advertisement with this product

Falsely advertised

This tank is falsely advertised

Material Quality2%▁▄▃█▅▅

FAQ

Common Fish Bowl questions

Answered from the same tracked data.