Fireworks
weak search conversion (0.7%) — Fireworks doesn't clear our bar today.
Flapen Score
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Is Fireworks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fireworks is a £43K/yr Amazon United Kingdom market (500K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Fireworks: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.9% over the last 90 days and 0.7% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 22 products
Top Fireworks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EXCLUSIVE ONLINE Home Family Party Selection Box - 48 Pieces
- Price
- £24.92
- Rating
- 3.8/5
- Reviews
- 176
- Age
- 4y ago
Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard
- Price
- £20.55
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 1y ago
Inevitable Party 9 Crackling Balls of Fire - Novelty Outdoor Fireworks for Parties Bonfire Night Halloween (1 Box)
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 213
- Age
- 4y ago
Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains Trafalgar Fireworks
- Price
- £12.44
- Rating
- 3.7/5
- Reviews
- 1,295
- Age
- 12y ago
Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s
- Price
- £19.23
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago
Trending
90-day click momentum
EXCLUSIVE ONLINE Mystical Fire Fireworks - Pack of 8
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6y ago
SpektaTek Firework Variety Pack Crackling Balls Strobe Pellets Spinners & Saucers with 4 Ice Fountain Candles (Flash Gordon Strobe Pellets - Contains 9 Pellets)
- Price
- £7.88
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 1y ago
Mystical Fire Dragon Flames Blue Flame Colorant Vibrant Long-Lasting Pulsating Blue Flame Color Changer for Indoor or Outdoor Use 25-gram Packets 6 Pack
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6y ago
Indoor Fireworks Bumper Pack 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains
- Price
- £12.44
- Rating
- 3.8/5
- Reviews
- 144
- Age
- 10y ago
Mystical Fire Dragon Flames Blue Flame Colorant Vibrant Long-Lasting Pulsating Blue Flame Color Changer for Indoor or Outdoor Use 25-gram Packets 10 Pack
- Price
- £4.64
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 6y ago
Newest
by launch date
B4E Pack of 2 Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains
- Price
- £20.67
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 9mo ago
Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s
- Price
- £19.23
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago
5PCS Colour Changing Fire Powder Fireworks Fire Colour Changing Powder F-Ire Pit Accessories Campfire Color Chang-Ing Po-Wder Long-Lasting Burning Colourful Flame For Outdoor Events Bonfires
- Price
- £4.89
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard
- Price
- £20.55
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 1y ago
SpektaTek Firework Variety Pack Crackling Balls Strobe Pellets Spinners & Saucers with 4 Ice Fountain Candles (Flash Gordon Strobe Pellets - Contains 9 Pellets)
- Price
- £7.88
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
27
Top-5 brand share
81%
Top 20: 96%
Top-5 click share
59%
Top 20: 98%
Open market
15%
- Inevitable Party39%
- EXCLUSIVE ONLINE25%
- HS7%
- Peterkin5%
- Ivtivfu4%
- B4E4%
- Open — no brand owns it (5 brands, 15%)
Fireworks demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.4×
Top Fireworks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fireworks268K/yr
- firework23K/yr
- indoor fireworks55K/yr
- fireworks outdoor86K/yr
- fireworks rockets13K/yr
- indoor fireworks uk10K/yr
- outdoor fireworks5K/yr
- silent fireworks5K/yr
- firworks3K/yr
- fireworks outdoor rockets4K/yr
What reviews say buyers love and hate about Fireworks
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Family fun”
“Great product”
“Very pretty”
“Rainy day saviour”
“Superb a very loud bang”
What buyers complain about
78% of reviews“Too expensive for that things”
“It is quite noisy”
“Not for indoors”
“the quality control could be a bit better”
“not fun for kids my kid ran off”
Fireworks return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fireworks questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
