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Fireworks

Fail

Buyers convert on only 0.7% of searches, so Fireworks is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£43K/yr500K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
59%top-5 click share · 11 brands · 27 sellers

Flapen Score

Fireworks against its category

The dotted line is the Home & Garden average. Past it, Fireworks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireworks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fireworks 500K times last year and spent an estimated £43K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
0.7%
Market size, estimated
£43Ka year
Peak month
November22.4× the quietest month
Top search term
fireworks268K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £3.62 to £24.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.08 that is £3K to £6K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£3.62–£24.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #2,550 within Party Supplies. It carries 832 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
27%
Out of stock, average day
5.8%
Average rank
#2,550in Party Supplies
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
832per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Fireworks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

27

Top-5 brand share

81%

Top 20: 96%

Top-5 click share

59%

Top 20: 98%

Open market

15%

  • Inevitable Party39%
  • EXCLUSIVE ONLINE25%
  • HS7%
  • Peterkin5%
  • Ivtivfu4%
  • B4E4%
  • Open — no brand owns it (5 brands, 15%)

Demand

Fireworks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.4×

Search terms

Top Fireworks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireworks268K/yr
  • firework23K/yr
  • indoor fireworks55K/yr
  • fireworks outdoor86K/yr
  • fireworks rockets13K/yr
  • indoor fireworks uk10K/yr
  • outdoor fireworks5K/yr
  • silent fireworks5K/yr
  • firworks3K/yr
  • fireworks outdoor rockets4K/yr

Reviews and returns

What reviews say buyers love and hate about Fireworks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.23

Too expensive for that things

Not worth the money

Expensive, would not buy again

Noise Level17%+0.42

It is quite noisy

super loud snaps

Lol she didn't like the noise as she has autism

Suitable For Indoor13%−0.12

Not for indoors

These should NOT be used indoors

also pretty deadly for indoors

Quality-Overall11%−0.03

the quality control could be a bit better

Not great at all very very bad quality

Fun/Entertainment Experience8%+3.20

not fun for kids my kid ran off

Love

Fun/Entertainment Experience52%+3.20

Family fun

Excellent fun

you get plenty to keep everyone entertained

Quality-Overall8%−0.03

Great product

Great quality and definitely recommend

looking good

Color7%+0.40

Very pretty

Amazing colours

Best colour flames ive ever brought

Weather Proof3%+0.20

Rainy day saviour

Noise Level3%+0.42

Superb a very loud bang

Return

0.2% Return rate 30% Fixable by listing

Size-Overall24%▂▂▁▁▅█
Functionality-Overall22%▅▃▁██▁
Leak-Proof12%▁▆▁█▁▁
Quality-Overall9%██▁▁▁▁

the quality control could be a bit better

Not great at all very very bad quality

Defective Material/Parts7%▁▁█▁▁▁

FAQ

Common Fireworks questions

Answered from the same tracked data.