Is fireworks profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (44/100).

How competitive is the fireworks niche?

11 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in fireworks?

Top complaints mined from reviews: Value For Money, Noise Level, Suitable For Indoor. The return rate is 0.2%.

When does demand for fireworks peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 22.4× the quietest.

What does it cost to enter the fireworks niche?

Listings span £3.62–£24.92; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.

fireworks

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good831.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.08

avg listing price — sweet spot $15–$100

Price range

Okay£3.62–£24.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Market size

Bad£43K

£43K/yr · 500K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, fireworks is a £43K/yr Amazon United Kingdom market (500K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

fireworks market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £97K–£121K; units × avg price
Conversion rate: 0.7%
Avg BSR: #2,550
Page quality: 0%
Prime: 27%
Sponsored: 64%
Out of stock: 5.8%
Avg brand age: 37 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 96%

Top-5 click share

59%

Top 20: 98%

Open market

15%

Inevitable Party39%
EXCLUSIVE ONLINE25%
HS7%
Peterkin5%
Ivtivfu4%
B4E4%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.4×

Open Trend

Top fireworks search terms

fireworks268K/yr +14.2%0.6% conv.
firework23K/yr -14.0%0.2% conv.
indoor fireworks55K/yr -31.4%3.9% conv.
fireworks outdoor86K/yr -40.2%0.7% conv.
fireworks rockets13K/yr -11.2%0.0% conv.
indoor fireworks uk10K/yr -51.5%6.3% conv.
outdoor fireworks5K/yr -28.3%0.0% conv.
silent fireworks5K/yr +33.3%2.6% conv.
firworks3K/yr +33.0%0.0% conv.
fireworks outdoor rockets4K/yr -52.5%0.8% conv.

All search terms

Top fireworks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EXCLUSIVE ONLINE Home Family Party Selection Box - 48 Pieces

EXCLUSIVE ONLINE£24.923.8★176 rev

Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard

Inevitable Party£20.553.3★15 rev

Inevitable Party 9 Crackling Balls of Fire - Novelty Outdoor Fireworks for Parties Bonfire Night Halloween (1 Box)

Inevitable Party£8.814.3★213 rev

Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains Trafalgar Fireworks

HS£12.443.7★1,295 rev

Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s

Inevitable Party£19.233.6★11 rev

Newest

by launch date

B4E Pack of 2 Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains

B4E£20.678 rev

9mo ago

Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s

Inevitable Party£19.2311 rev

9mo ago

5PCS Colour Changing Fire Powder Fireworks Fire Colour Changing Powder F-Ire Pit Accessories Campfire Color Chang-Ing Po-Wder Long-Lasting Burning Colourful Flame For Outdoor Events Bonfires

Yoowan£4.895 rev

1y ago

Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard

Inevitable Party£20.5515 rev

1y ago

SpektaTek Firework Variety Pack Crackling Balls Strobe Pellets Spinners & Saucers with 4 Ice Fountain Candles (Flash Gordon Strobe Pellets - Contains 9 Pellets)

SpektaTek£7.884 rev

1y ago

What buyers say about fireworks

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience52%

“Family fun”

Quality-Overall8%

“Great product”

Color7%

“Very pretty”

Weather Proof3%

“Rainy day saviour”

Noise Level3%

“Superb a very loud bang”

Design-Overall3%

“Looks ok”

Display-Overall3%

“Works well easy use gives a good show”

Value For Money3%

“Theyre great value for money”

Storage Capacity2%

“Allow plenty space”

Durability2%

“Really pretty and last well, had great fun on bonfire night”

What buyers complain about

Value For Money25%

“Too expensive for that things”

Noise Level17%

“It is quite noisy”

Suitable For Indoor13%

“Not for indoors”

Quality-Overall11%

“the quality control could be a bit better”

Fun/Entertainment Experience8%

“not fun for kids my kid ran off”

Battery Inclusion4%

“needs batteries”

Top return reasons

Size-Overall24%

Functionality-Overall22%

Leak-Proof12%

Quality-Overall9%

Defective Material/Parts7%

Safety Standards4%

Advertised Vs Actual Product4%

Battery Inclusion4%

Mess Free4%

Durability4%

Common questions

Is fireworks profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (44/100).
How competitive is the fireworks niche?: 11 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in fireworks?: Top complaints mined from reviews: Value For Money, Noise Level, Suitable For Indoor. The return rate is 0.2%.
When does demand for fireworks peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 22.4× the quietest.
What does it cost to enter the fireworks niche?: Listings span £3.62–£24.92; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.

fireworks

fireworks market data

Competition & brand share

Demand & seasonality

Top fireworks search terms

Top fireworks products on Amazon

Top sellers

Newest

Trending

What buyers say about fireworks

What buyers love

What buyers complain about

Top return reasons

Common questions

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