Fireworks
FailBuyers convert on only 0.7% of searches, so Fireworks is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £43K/yr500K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 27 sellers
Flapen Score
Fireworks against its category
The dotted line is the Home & Garden average. Past it, Fireworks is stronger. Inside it, weaker.
Market
The Fireworks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fireworks 500K times last year and spent an estimated £43K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 500K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £43Ka year
- Peak month
- November22.4× the quietest month
- Top search term
- fireworks268K searches a year
02 · Price
A sale here is worth £12.08.
Listings sell for £12.08 on average, from £3.62 to £24.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.08 that is £3K to £6K a year per listing.
- Average price
- £12.08under the $15 to $100 sweet spot
- Price range
- £3.62–£24.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #2,550 within Party Supplies. It carries 832 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 27%
- Out of stock, average day
- 5.8%
- Average rank
- #2,550in Party Supplies
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 832per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Fireworks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EXCLUSIVE ONLINE Home Family Party Selection Box - 48 Pieces
- Price
- £24.92
- Rating
- 3.8/5
- Reviews
- 176
- Age
- 4y ago

Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard
- Price
- £20.55
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 1y ago

Inevitable Party 9 Crackling Balls of Fire - Novelty Outdoor Fireworks for Parties Bonfire Night Halloween (1 Box)
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 213
- Age
- 4y ago

Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains Trafalgar Fireworks
- Price
- £12.44
- Rating
- 3.7/5
- Reviews
- 1,295
- Age
- 12y ago

Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s
- Price
- £19.23
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago
Trending
90-day click momentum
EXCLUSIVE ONLINE Mystical Fire Fireworks - Pack of 8
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6y ago

SpektaTek Firework Variety Pack Crackling Balls Strobe Pellets Spinners & Saucers with 4 Ice Fountain Candles (Flash Gordon Strobe Pellets - Contains 9 Pellets)
- Price
- £7.88
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 1y ago

Mystical Fire Dragon Flames Blue Flame Colorant Vibrant Long-Lasting Pulsating Blue Flame Color Changer for Indoor or Outdoor Use 25-gram Packets 6 Pack
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6y ago

Indoor Fireworks Bumper Pack 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains
- Price
- £12.44
- Rating
- 3.8/5
- Reviews
- 144
- Age
- 10y ago

Mystical Fire Dragon Flames Blue Flame Colorant Vibrant Long-Lasting Pulsating Blue Flame Color Changer for Indoor or Outdoor Use 25-gram Packets 10 Pack
- Price
- £4.64
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 6y ago
Newest
by launch date
B4E Pack of 2 Indoor Fireworks Bumper Packs 4th Generation Party Set with Black Mamba Snakes Banging Bogies Sparklers Ice Fountains
- Price
- £20.67
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 9mo ago

Multipack Party Favour Novelty Pyrotechnics | 9 x Crackling Balls of Fire 9 x Flash Gordon Strobe Pellets 9 x Tasmanian Devils Ground Spinners and 6 x Spinning Crackling Saucers | Low Hazard 1.4s
- Price
- £19.23
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 9mo ago

5PCS Colour Changing Fire Powder Fireworks Fire Colour Changing Powder F-Ire Pit Accessories Campfire Color Chang-Ing Po-Wder Long-Lasting Burning Colourful Flame For Outdoor Events Bonfires
- Price
- £4.89
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Inevitable Party Diwali Firework Selection Box - 60 Fireworks plus 25 Handheld Sparklers - CAT F1 Low Hazard
- Price
- £20.55
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 1y ago

SpektaTek Firework Variety Pack Crackling Balls Strobe Pellets Spinners & Saucers with 4 Ice Fountain Candles (Flash Gordon Strobe Pellets - Contains 9 Pellets)
- Price
- £7.88
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
27
Top-5 brand share
81%
Top 20: 96%
Top-5 click share
59%
Top 20: 98%
Open market
15%
- Inevitable Party39%
- EXCLUSIVE ONLINE25%
- HS7%
- Peterkin5%
- Ivtivfu4%
- B4E4%
- Open — no brand owns it (5 brands, 15%)
Demand
Fireworks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 22.4×
Search terms
Top Fireworks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fireworks268K/yr
- firework23K/yr
- indoor fireworks55K/yr
- fireworks outdoor86K/yr
- fireworks rockets13K/yr
- indoor fireworks uk10K/yr
- outdoor fireworks5K/yr
- silent fireworks5K/yr
- firworks3K/yr
- fireworks outdoor rockets4K/yr
Reviews and returns
What reviews say buyers love and hate about Fireworks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive for that things
Not worth the money
Expensive, would not buy again
It is quite noisy
super loud snaps
Lol she didn't like the noise as she has autism
Not for indoors
These should NOT be used indoors
also pretty deadly for indoors
the quality control could be a bit better
Not great at all very very bad quality
not fun for kids my kid ran off
Love
Family fun
Excellent fun
you get plenty to keep everyone entertained
Great product
Great quality and definitely recommend
looking good
Very pretty
Amazing colours
Best colour flames ive ever brought
Rainy day saviour
Superb a very loud bang
Return
0.2% Return rate 30% Fixable by listing
the quality control could be a bit better
Not great at all very very bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fireworks questions
Answered from the same tracked data.









