Fire Pit
Fire Pit shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 51
Is Fire Pit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Pit is a £784K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 73/100.
Fire Pit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +74.1% over the last 90 days and 1.1% of searches end in a purchase.
£784K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 50 products
Top Fire Pit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yaheetech Outdoor Fire Pit 81cm Large Square Firepit 3-in-1 Heat-Resistant Metal Garden Stove for Barbecue Heating Cooling Drinks with Cover & Poker Black
- Price
- £47.94
- Rating
- 4.5/5
- Reviews
- 630
- Age
- 2y ago
Square Fire Pit with BBQ Grill Metal Fire Pit BBQ with Mesh Lid & Poker Outdoor Garden Patio Heater Firepit Sturdy and Durable Iron Construction - Great for Camping Picnics or the Garden
- Price
- £21.34
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 5y ago
VonHaus Fire Pit Firepit for Outdoor Garden Patio Portable Lightweight with Geometric Design Brown Bronzed Steel Fire Poker & Mesh Guard Included Carry Handles Use Wood or Charcoal to Fuel
- Price
- £45.86
- Rating
- 4.7/5
- Reviews
- 1,363
- Age
- 9y ago
HH Home Hut Fire Pit for Garden Portable Folding Outdoor Firepit with BBQ Grill Spark Guard Cover & Carry Bag 58cm Camping Fire Pit Bowl Alloy Steel Log Burner Heater for Patio and Campfire
- Price
- £25.54
- Rating
- 4.4/5
- Reviews
- 1,967
- Age
- 9y ago
Yaheetech Fire Pit for Garden Outdoor Firepit Hexagon Shaped Heavy Duty Large Fire Bowl with Mesh Poker Outside Patio Heater for Camping/Bonfire/Garden/Backyard/Poolside 60.5cm Black
- Price
- £49.18
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 5y ago
Trending
90-day click momentum
Keplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded
- Price
- £26.33
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago
Garden Mile Outdoor Fire Pit Bowl 58cm Large Round Steel Garden Fire Pit with Handles Portable Wood Burning Fire Bowl with 3 Legs Heat Resistant Powder Coated Firepit for Patio Camping Bonfire
- Price
- £29.40
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 5y ago
Square Fire Pit with BBQ Grill Metal Fire Pit BBQ with Mesh Lid & Poker Outdoor Garden Patio Heater Firepit Sturdy and Durable Iron Construction - Great for Camping Picnics or the Garden
- Price
- £21.34
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 5y ago
ZENO Fire Pit BBQ Grill | Fire Pit With Cooking Grill And Mesh Lid | Firepit Outdoor Garden Patio Heater | Round Steel Fire Pits For Garden With Poker And Spark Guard | Fire Pits for Garden
- Price
- £19.92
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
Evokk Square Fire Pit with BBQ Grill Heater Outdoor Garden Black Barbeque Metal Brazier Patio Decor Firepit Stove Portable Heat Mesh Cover for Camping or Picnics
- Price
- £18.68
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 4y ago
Newest
by launch dateZENO Fire Pit BBQ Grill | Fire Pit With Cooking Grill And Mesh Lid | Firepit Outdoor Garden Patio Heater | Round Steel Fire Pits For Garden With Poker And Spark Guard | Fire Pits for Garden
- Price
- £19.92
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
KCT Contemporary Square Garden Fire Pit with Lid Patio Heater and Log Burner
- Price
- £20.29
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
KCT Round Garden Fire Pit Traditional Patio Heater and Burner
- Price
- £19.26
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Neo Large Black Outdoor Heater Fire Pit Bowl Garden Patio Grate Lid Poker BBQ Charcoal Log Wood Burner Bonfire Camping
- Price
- £37.36
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago
Keplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded
- Price
- £26.33
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
32 falling
Sellers
41
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
34%
Top 20: 72%
Open market
37%
- VonHaus22%
- Yaheetech19%
- Vivo Technologies8%
- HH Home Hut5%
- Garden Mile5%
- KCT4%
Fire Pit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 4.3×
Top Fire Pit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fire pit839K/yr
- fire pits for garden250K/yr
- firepit169K/yr
- outdoor heaters & fire pits90K/yr
- fire pit bbq40K/yr
- firepits for outdoors63K/yr
- garden fire pit55K/yr
- outdoor fire pit49K/yr
- fire pits40K/yr
- fire pit with grill28K/yr
What reviews say buyers love and hate about Fire Pit
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent value for money”
“very good quality easy to put together”
“Quick set up”
“Good size”
“works as promised”
What buyers complain about
67% of reviews“Way too big”
“Too difficult to assemble”
“What a horrible piece of garbage”
“Broke”
“chokes you on smoke”
Fire Pit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Pit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
