fire pit
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£38.04avg listing price — sweet spot $15–$100
Price range
Great£10.48–£95.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+74.1%90-day search growth — must beat 0% to launch
Competition
Great34%top-5 click share — an open shelf
Review moat
Great382.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good£784K£784K/yr · 1.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, fire pit is a £784K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 73/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
fire pit market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £571K–£761K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 28%
- Sponsored
- 96%
- Out of stock
- 13.2%
- Avg brand age
- 44 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
41
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
34%
Top 20: 72%
Open market
37%
- VonHaus22%
- Yaheetech19%
- Vivo Technologies8%
- HH Home Hut5%
- Garden Mile5%
- KCT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.3×
Top fire pit search terms
- fire pit839K/yr
- fire pits for garden250K/yr
- firepit169K/yr
- outdoor heaters & fire pits90K/yr
- fire pit bbq40K/yr
- firepits for outdoors63K/yr
- garden fire pit55K/yr
- outdoor fire pit49K/yr
- fire pits40K/yr
- fire pit with grill28K/yr
Top fire pit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yaheetech Outdoor Fire Pit 81cm Large Square Firepit 3-in-1 Heat-Resistant Metal Garden Stove for Barbecue Heating Cooling Drinks with Cover & Poker Black
Yaheetech£47.944.5★630 rev
Square Fire Pit with BBQ Grill Metal Fire Pit BBQ with Mesh Lid & Poker Outdoor Garden Patio Heater Firepit Sturdy and Durable Iron Construction - Great for Camping Picnics or the Garden
Vivo Technologies£21.344.5★445 rev
VonHaus Fire Pit Firepit for Outdoor Garden Patio Portable Lightweight with Geometric Design Brown Bronzed Steel Fire Poker & Mesh Guard Included Carry Handles Use Wood or Charcoal to Fuel
VonHaus£45.864.7★1,363 rev
HH Home Hut Fire Pit for Garden Portable Folding Outdoor Firepit with BBQ Grill Spark Guard Cover & Carry Bag 58cm Camping Fire Pit Bowl Alloy Steel Log Burner Heater for Patio and Campfire
HH Home Hut£25.544.4★1,967 rev
Yaheetech Fire Pit for Garden Outdoor Firepit Hexagon Shaped Heavy Duty Large Fire Bowl with Mesh Poker Outside Patio Heater for Camping/Bonfire/Garden/Backyard/Poolside 60.5cm Black
Yaheetech£49.184.6★818 rev
Newest
by launch date
ZENO Fire Pit BBQ Grill | Fire Pit With Cooking Grill And Mesh Lid | Firepit Outdoor Garden Patio Heater | Round Steel Fire Pits For Garden With Poker And Spark Guard | Fire Pits for Garden
ZENO£19.9215 rev
KCT Contemporary Square Garden Fire Pit with Lid Patio Heater and Log Burner
KCT£20.2912 rev
KCT Round Garden Fire Pit Traditional Patio Heater and Burner
KCT£19.2615 rev
Neo Large Black Outdoor Heater Fire Pit Bowl Garden Patio Grate Lid Poker BBQ Charcoal Log Wood Burner Bonfire Camping
Neo£37.36112 rev
Keplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded
KEPLIN£26.3377 rev
Trending
90-day click momentumKeplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded
KEPLIN£26.334.5★
Garden Mile Outdoor Fire Pit Bowl 58cm Large Round Steel Garden Fire Pit with Handles Portable Wood Burning Fire Bowl with 3 Legs Heat Resistant Powder Coated Firepit for Patio Camping Bonfire
Garden Mile£29.404.5★
Square Fire Pit with BBQ Grill Metal Fire Pit BBQ with Mesh Lid & Poker Outdoor Garden Patio Heater Firepit Sturdy and Durable Iron Construction - Great for Camping Picnics or the Garden
Vivo Technologies£21.344.5★
ZENO Fire Pit BBQ Grill | Fire Pit With Cooking Grill And Mesh Lid | Firepit Outdoor Garden Patio Heater | Round Steel Fire Pits For Garden With Poker And Spark Guard | Fire Pits for Garden
ZENO£19.924.0★
Evokk Square Fire Pit with BBQ Grill Heater Outdoor Garden Black Barbeque Metal Brazier Patio Decor Firepit Stove Portable Heat Mesh Cover for Camping or Picnics
EVOKK£18.684.5★
What buyers say about fire pit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“very good quality easy to put together”
“Quick set up”
“Good size”
“works as promised”
“seems strong enough metal to last a few years”
“Great heat distribution”
“easy to use”
“Stylish design”
“easy to clean”
What buyers complain about
“Way too big”
“Too difficult to assemble”
“What a horrible piece of garbage”
“Broke”
“chokes you on smoke”
“Rusty straight out of the box”
“At £59.99, its a bit pricey”
“Poor instruction,”
“Extremely thin”
“Don't buy item metal is all damaged shame I just opened it otherwise would of been sent straight back”
Top return reasons
Common questions
- Is fire pit profitable to sell on Amazon United Kingdom?
- The niche generates £784K/yr across 50 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +74.1%. Flapen's verdict: Worth a look (73/100).
- How competitive is the fire pit niche?
- 32 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in fire pit?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 0.3%.
- When does demand for fire pit peak?
- Demand peaks in Apr–May; the busiest month runs 4.3× the quietest.
- What does it cost to enter the fire pit niche?
- Listings span £10.48–£95.14; the average listing price is £38.04 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.