Fire Pit

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £784K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+74.1%

Conversion, latest week

1.1%

Market size, estimated

£784Ka year

Peak month

May4.3× the quietest month

Top search term

fire pit839K searches a year

Listings sell for £38.04 on average, from £10.48 to £95.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £38.04 that is £10K to £19K a year per listing.

Average price

£38.04inside the $15 to $100 sweet spot

Price range

£10.48–£95.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£10K–£19K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #64 within Outdoor Heaters & Fire Pits. It carries 382 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

28%

Out of stock, average day

13.2%

Average rank

#64in Outdoor Heaters & Fire Pits

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

382per listing

Listings tracked

50

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months