Fimo
brand-locked demand (top 5 brands take 100% of clicks) — Fimo doesn't clear our bar today.
Flapen Score
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Is Fimo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fimo is a £157K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Fimo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.0% over the last 90 days and 6.7% of searches end in a purchase.
£157K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Fimo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STAEDTLER 8023 C12-1 FIMO Soft Oven Hardening Polymer Modelling Clay - Basic Assorted Colours (Pack of 12 x 25g Blocks)
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago
Steadtler Fimo Soft Starter Pack 12 x 57 g Multicolour Blocks
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 2,297
- Age
- 11y ago
STAEDTLER 8021-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 454g Block)
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 4,206
- Age
- 7y ago
STAEDTLER 8020-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 57g Block)
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 9,981
- Age
- 19y ago
STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)
- Price
- £8.81
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago
Trending
90-day click momentum
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago
STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 7,467
- Age
- 3y ago
STAEDTLER 8023 C12-2 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Brilliant Colours (Pack of 12 x 25g Blocks)
- Price
- £7.92
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago
STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)
- Price
- £8.81
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago
STAEDTLER 8021-43 FIMO Soft Oven-Hardening Polymer Modelling Clay - Pale Pink Light (1 x 454g Block)
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 7y ago
Newest
by launch dateArtecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago
STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - True Colours Pack of 6 x 57g Blocks - 6 Assorted Colours 8043 C6-1
- Price
- £7.57
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago
STAEDTLER Polymer Modelling Clay - FIMO Effect - Oven Bake Clay - Assorted Pack Sparkle Colours - Pack of 12 x 25g 8013 C12-4
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 1,187
- Age
- 3y ago
STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 7,467
- Age
- 3y ago
Polymer Clay 36 Colours Safe and Non-Toxic Polymer Clay DIY Clay Gift for Children (Colour)
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 2,030
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- STAEDTLER92%
- Shuttle Art4%
- CiaraQ2%
- Artecho2%
Fimo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Fimo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fimo79K/yr
- fimo polymer clay78K/yr
- fimo clay29K/yr
- fimo professional polymer clay9K/yr
- fimo soft8K/yr
- polymer clay fimo8K/yr
- fimo set5K/yr
- fimo professional3K/yr
- fimo clay set3K/yr
- fimo sets for kids2K/yr
What reviews say buyers love and hate about Fimo
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great range of colours”
“Honestly, no complaints”
“Easy to use”
“Great value”
“Kids had lots of fun making all sorts”
What buyers complain about
77% of reviews“Really tough clay”
“these sets are such terrible quality”
“Deceptively small”
“Just stretches”
“this batch crumbling in my hands won't stick and once cooked and cooled its cracking”
Fimo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fimo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
