Fimo
FailThe top 5 brands take 100% of clicks, so Fimo is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £157K/yr224K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 69%top-5 click share · 4 brands · 37 sellers
Flapen Score
Fimo against its category
The dotted line is the Home & Garden average. Past it, Fimo is stronger. Inside it, weaker.
Market
The Fimo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fimo 224K times last year and spent an estimated £157K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £157Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- fimo79K searches a year
02 · Price
A sale here is worth £10.40.
Listings sell for £10.40 on average, from £2.92 to £20.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.40 that is £5K to £8K a year per listing.
- Average price
- £10.40under the $15 to $100 sweet spot
- Price range
- £2.92–£20.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #28 within Ceramics & Pottery. It carries 5,102 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #28in Ceramics & Pottery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,102per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Fimo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STAEDTLER 8023 C12-1 FIMO Soft Oven Hardening Polymer Modelling Clay - Basic Assorted Colours (Pack of 12 x 25g Blocks)
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago

Steadtler Fimo Soft Starter Pack 12 x 57 g Multicolour Blocks
- Price
- £20.90
- Rating
- 4.5/5
- Reviews
- 2,297
- Age
- 11y ago

STAEDTLER 8021-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 454g Block)
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 4,206
- Age
- 7y ago

STAEDTLER 8020-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 57g Block)
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 9,981
- Age
- 19y ago

STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)
- Price
- £8.81
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago
Trending
90-day click momentum
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 7,467
- Age
- 3y ago

STAEDTLER 8023 C12-2 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Brilliant Colours (Pack of 12 x 25g Blocks)
- Price
- £7.92
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago

STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)
- Price
- £8.81
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago

STAEDTLER 8021-43 FIMO Soft Oven-Hardening Polymer Modelling Clay - Pale Pink Light (1 x 454g Block)
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 7y ago
Newest
by launch date
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - True Colours Pack of 6 x 57g Blocks - 6 Assorted Colours 8043 C6-1
- Price
- £7.57
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago

STAEDTLER Polymer Modelling Clay - FIMO Effect - Oven Bake Clay - Assorted Pack Sparkle Colours - Pack of 12 x 25g 8013 C12-4
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 1,187
- Age
- 3y ago

STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 7,467
- Age
- 3y ago

Polymer Clay 36 Colours Safe and Non-Toxic Polymer Clay DIY Clay Gift for Children (Colour)
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 2,030
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- STAEDTLER92%
- Shuttle Art4%
- CiaraQ2%
- Artecho2%
Demand
Fimo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Fimo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fimo79K/yr
- fimo polymer clay78K/yr
- fimo clay29K/yr
- fimo professional polymer clay9K/yr
- fimo soft8K/yr
- polymer clay fimo8K/yr
- fimo set5K/yr
- fimo professional3K/yr
- fimo clay set3K/yr
- fimo sets for kids2K/yr
Reviews and returns
What reviews say buyers love and hate about Fimo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really tough clay
it's quite hard
The clay is quite solid hard to soften
these sets are such terrible quality
Poor quality
Deceptively small
So small, do not by
Just stretches
this batch crumbling in my hands won't stick and once cooked and cooled its cracking
Love
Great range of colours
Great choice of colours
Great colour combination
Honestly, no complaints
Good quality
Very happy with the quality and colours
Easy to use
Easily formed into whatever you want to make
White clay easy to use
Great value
You cant beat the price
Worth the price
Kids had lots of fun making all sorts
Great fun
She has made lots of objects for her toys
Return
0.5% Return rate 31% Fixable by listing
Really tough clay
it's quite hard
The clay is quite solid hard to soften
What a waste of money this time
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fimo questions
Answered from the same tracked data.









