Filter Water Bottle
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 95% of clicks, so Filter Water Bottle is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £273K/yr343K searches / yr
- 90-day growth
- +18.7%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 74 sellers
Flapen Score
Filter Water Bottle against its category
The dotted line is the Home & Garden average. Past it, Filter Water Bottle is stronger. Inside it, weaker.
Market
The Filter Water Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filter Water Bottle 343K times last year and spent an estimated £273K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- +18.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £273Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- brita water bottle65K searches a year
02 · Price
A sale here is worth £22.86.
Listings sell for £22.86 on average, from £7.45 to £88.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £22.86 that is £6K to £11K a year per listing.
- Average price
- £22.86inside the $15 to $100 sweet spot
- Price range
- £7.45–£88.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #74 within Water Coolers, Filters & Cartridges. It carries 3,168 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 73%
- Out of stock, average day
- 9.0%
- Average rank
- #74in Water Coolers, Filters & Cartridges
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,168per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Filter Water Bottle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRITA Water Filter Bottle Light Green (600ml) incl. 2x MicroDisc Filters - portable water filtration bottle for hydration on-the-go filters chlorine organic impurities hormones and pesticides
- Price
- £11.46
- Rating
- 4.5/5
- Reviews
- 4,379
- Age
- 2y ago

Brita Vital Pastel Blue Filter Bottle
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 4,782
- Age
- 2y ago

AQUAPHOR City Bottle 500ml Grey | Travel Water Bottle with Activated Carbon Filter | Filters Chlorine & Impurities | Made of Tritan & BPA-Free | Stay Hydrated On the Go!
- Price
- £10.74
- Rating
- 4.3/5
- Reviews
- 1,152
- Age
- 4y ago

BRITA Water Filter Bottle Apricot (600ml) incl. 2x MicroDisc Filters - portable water filtration bottle for hydration on-the-go filters chlorine organic impurities hormones & pesticides
- Price
- £9.43
- Rating
- 4.4/5
- Reviews
- 4,140
- Age
- 2y ago

BRITA Sports Water Filter Bottle Model Active Dark Green (600ml) incl. 2x MicroDisc Filters - squeezable BPA-free on-the-go bottle filters chlorine organic impurities hormones & pesticides
- Price
- £8.15
- Rating
- 4.5/5
- Reviews
- 3,085
- Age
- 2y ago
Trending
estimated 90-day click momentum
BRITA LARQ iQ Digital Filter Water Bottle White (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £88.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

BRITA LARQ Essential Drinking Bottle with Straw White (680ml) Stainless Steel Water Bottle Double-Walled Insulation (24h Cold) with Detachable Soft-Touch Handle Dishwasher Safe
- Price
- £27.21
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

Water Filter Camping Bachgold Squeeze Foldable Squeeze Bottle | Ultralight Backpacking Filtration for Hiking Survival & Emergency | Dual-Stage Filtration Swiss Design (Gray 1000 ml)
- Price
- £28.22
- Rating
- 4.5/5
- Reviews
- 745
- Age
- 10mo ago

BRITA LARQ iQ Digital Filter Water Bottle Black (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £84.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Bottle Bottle Stainless Steel Water Bottle 700ml with Straw and Lid Sports Insulated Metal Water Bottles with Handle(White)
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 9,230
- Age
- 3y ago
Newest
by launch date
BRITA LARQ iQ Digital Filter Water Bottle Black (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £84.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

BRITA LARQ iQ Digital Filter Water Bottle White (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £88.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Filtero Filtered Water Bottle 740ml with NSF Certified Filter BPA-Free Leakproof Reduces Chlorine Odour VOCs & Microplastics Gym Travel Hiking & Camping Bottle + Filter
- Price
- £26.79
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago

Water Filter Camping Bachgold Squeeze Foldable Squeeze Bottle | Ultralight Backpacking Filtration for Hiking Survival & Emergency | Dual-Stage Filtration Swiss Design (Gray 1000 ml)
- Price
- £28.22
- Rating
- 4.5/5
- Reviews
- 745
- Age
- 10mo ago

BRITA LARQ Essential Drinking Bottle with Straw White (680ml) Stainless Steel Water Bottle Double-Walled Insulation (24h Cold) with Detachable Soft-Touch Handle Dishwasher Safe
- Price
- £27.21
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
74
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 97%
Open market
3%
- BRITA69%
- AQUAPHOR15%
- BACHGOLD4%
- Generic4%
- Membrane Solutions2%
- LifeStraw2%
- Open — no brand owns it (2 brands, 3%)
Demand
Filter Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Filter Water Bottle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brita water bottle65K/yr
- filter water bottle59K/yr
- water filter bottle55K/yr
- water bottle with filter40K/yr
- filtered water bottle35K/yr
- brita bottle18K/yr
- brita water filter bottle21K/yr
- water bottle filter14K/yr
- filter bottle8K/yr
- brita filter bottle7K/yr
Reviews and returns
What reviews say buyers love and hate about Filter Water Bottle
We read the reviews and the return reasons for every product selling here.
“Bottle leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filter Water Bottle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









