Filter Water Bottle
MaybeReturns run at only 0.9% of orders. But the top 5 brands take 95% of clicks, so Filter Water Bottle is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £273K/yr343K searches / yr
- 90-day growth
- +18.7%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 74 sellers
Flapen Score
Filter Water Bottle against its category
The dotted line is the Home & Garden average. Past it, Filter Water Bottle is stronger. Inside it, weaker.
Market
The Filter Water Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filter Water Bottle 343K times last year and spent an estimated £273K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- +18.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £273Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- brita water bottle65K searches a year
02 · Price
A sale here is worth £22.86.
Listings sell for £22.86 on average, from £7.45 to £88.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £22.86 that is £6K to £11K a year per listing.
- Average price
- £22.86inside the $15 to $100 sweet spot
- Price range
- £7.45–£88.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #74 within Water Coolers, Filters & Cartridges. It carries 3,168 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 73%
- Out of stock, average day
- 9.0%
- Average rank
- #74in Water Coolers, Filters & Cartridges
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,168per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Filter Water Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BRITA Water Filter Bottle Light Green (600ml) incl. 2x MicroDisc Filters - portable water filtration bottle for hydration on-the-go filters chlorine organic impurities hormones and pesticides
- Price
- £11.46
- Rating
- 4.5/5
- Reviews
- 4,379
- Age
- 2y ago
Brita Vital Pastel Blue Filter Bottle
- Price
- £9.64
- Rating
- 4.5/5
- Reviews
- 4,782
- Age
- 2y ago
AQUAPHOR City Bottle 500ml Grey | Travel Water Bottle with Activated Carbon Filter | Filters Chlorine & Impurities | Made of Tritan & BPA-Free | Stay Hydrated On the Go!
- Price
- £10.74
- Rating
- 4.3/5
- Reviews
- 1,152
- Age
- 4y ago
BRITA Water Filter Bottle Apricot (600ml) incl. 2x MicroDisc Filters - portable water filtration bottle for hydration on-the-go filters chlorine organic impurities hormones & pesticides
- Price
- £9.43
- Rating
- 4.4/5
- Reviews
- 4,140
- Age
- 2y ago
BRITA Sports Water Filter Bottle Model Active Dark Green (600ml) incl. 2x MicroDisc Filters - squeezable BPA-free on-the-go bottle filters chlorine organic impurities hormones & pesticides
- Price
- £8.15
- Rating
- 4.5/5
- Reviews
- 3,085
- Age
- 2y ago
Trending
90-day click momentum
BRITA LARQ iQ Digital Filter Water Bottle White (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £88.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
BRITA LARQ Essential Drinking Bottle with Straw White (680ml) Stainless Steel Water Bottle Double-Walled Insulation (24h Cold) with Detachable Soft-Touch Handle Dishwasher Safe
- Price
- £27.21
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Water Filter Camping Bachgold Squeeze Foldable Squeeze Bottle | Ultralight Backpacking Filtration for Hiking Survival & Emergency | Dual-Stage Filtration Swiss Design (Gray 1000 ml)
- Price
- £28.22
- Rating
- 4.5/5
- Reviews
- 745
- Age
- 10mo ago
BRITA LARQ iQ Digital Filter Water Bottle Black (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £84.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Bottle Bottle Stainless Steel Water Bottle 700ml with Straw and Lid Sports Insulated Metal Water Bottles with Handle(White)
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 9,230
- Age
- 3y ago
Newest
by launch dateBRITA LARQ iQ Digital Filter Water Bottle Black (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £84.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
BRITA LARQ iQ Digital Filter Water Bottle White (680ml) with Hydration Tracking App Activated Carbon Water Filter & UV-C - neutralises 99.99% bacteria reduces micro impurities PFAS & more
- Price
- £88.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Filtero Filtered Water Bottle 740ml with NSF Certified Filter BPA-Free Leakproof Reduces Chlorine Odour VOCs & Microplastics Gym Travel Hiking & Camping Bottle + Filter
- Price
- £26.79
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago
Water Filter Camping Bachgold Squeeze Foldable Squeeze Bottle | Ultralight Backpacking Filtration for Hiking Survival & Emergency | Dual-Stage Filtration Swiss Design (Gray 1000 ml)
- Price
- £28.22
- Rating
- 4.5/5
- Reviews
- 745
- Age
- 10mo ago
BRITA LARQ Essential Drinking Bottle with Straw White (680ml) Stainless Steel Water Bottle Double-Walled Insulation (24h Cold) with Detachable Soft-Touch Handle Dishwasher Safe
- Price
- £27.21
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
74
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
3%
- BRITA69%
- AQUAPHOR15%
- BACHGOLD4%
- Generic4%
- Membrane Solutions2%
- LifeStraw2%
- Open — no brand owns it (2 brands, 3%)
Demand
Filter Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Filter Water Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brita water bottle65K/yr
- filter water bottle59K/yr
- water filter bottle55K/yr
- water bottle with filter40K/yr
- filtered water bottle35K/yr
- brita bottle18K/yr
- brita water filter bottle21K/yr
- water bottle filter14K/yr
- filter bottle8K/yr
- brita filter bottle7K/yr
Reviews and returns
What reviews say buyers love and hate about Filter Water Bottle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bottle leaks
Leaky
Leaks all the time
Not cheap too
It seemed a bit expensive for the price
especially for the price
Filtero bottle failed
Filter Problem
Filter dislodges too easily
Poor quality, lid broke immediately
it's not a massive difference in quality
Abysmal quality
They don't fit my water bottle
its huge
Very wide bottle
Love
A really good filter
Filter works well
The filter is simple to install
Great quality bottle
Fabulous product
The overall build quality is solid
Great value for money
Good price
So worth it
Easy to use
Easy to use and fill up
These bottles are easy to use
It has not leaked yet
It is leak proof
I havent noticed any leaks
Return
0.9% Return rate 35% Fixable by listing
They don't fit my water bottle
its huge
Very wide bottle
Bottle leaks
Leaky
Leaks all the time
Filtero bottle failed
Filter Problem
Filter dislodges too easily
I wish it was a nicer colour rather than the drab greyish-black
What I got was a transparent bottle of grey
Poor quality, lid broke immediately
it's not a massive difference in quality
Abysmal quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filter Water Bottle questions
Answered from the same tracked data.