Skip to content

Filter Media

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $73K a year here, so Filter Media is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£73K/yr96K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
26%top-5 click share · 34 brands · 96 sellers

Flapen Score

Filter Media against its category

The dotted line is the Home & Garden average. Past it, Filter Media is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filter Media market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filter Media 96K times last year and spent an estimated £73K. The top 5 brands take 62% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
5.9%
Market size, estimated
£73Ka year
Top search term
pond filter media17K searches a year

02 · Price

A sale here is worth £12.79.

Listings sell for £12.79 on average, from £3.11 to £38.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.79 that is £0 to £1K a year per listing.

Average price
£12.79under the $15 to $100 sweet spot
Price range
£3.11–£38.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #214 within Garden Décor. It carries 950 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
68%
Out of stock, average day
6.6%
Average rank
#214in Garden Décor
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
950per listing
Listings tracked
69

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Filter Media products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

96

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

26%

Top 20: 62%

Open market

35%

  • Fluval35%
  • Finest-Filters14%
  • RUIENGCOMM5%
  • Pawfly4%
  • beaufan4%
  • Finest Aquatics4%

Demand

Filter Media search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Filter Media search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond filter media17K/yr
  • fluval 307 filter media18K/yr
  • filter media16K/yr
  • aquarium filter media16K/yr
  • pond media5K/yr
  • filter media for fish tank8K/yr
  • fish tank filter media6K/yr
  • fluval filter media5K/yr
  • fluval 407 filter media5K/yr

Reviews and returns

What reviews say buyers love and hate about Filter Media

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.13

Very tiny

not fit for purpose

Too big

Thickness23%−0.11

NOT 10-12MM THICK DONT BUY

Dont seem as thick as they used to be

not as thick as it says

Advertised Vs Actual Product8%−0.01

Picture is misleading

Not as it seems

Not as described

Quality-Overall7%

don't buy very cheap

Poor quality

Not the best

Value For Money6%+2.32

expensive though

although this is a little more expensive then other alternatives

initial thoughts are its not worth the price

Love

Filtration22%+2.00

amazing filter quality

Good filters and easy cleaned

works well in the filter

Quality-Overall22%

Good filter sponge

No complaints here

Excellent product

Value For Money22%+2.32

Good Price

Good value for money

Great value

Advertised Vs Actual Product12%−0.01

Does what it says

Exactly what I wanted

As expected

Size-Overall7%−0.13

Good fit

fits in filter brilliant thank you

They are also perfectly sized for stacking inside typical square pond filters

Return

0.4% Return rate 54% Fixable by listing

Size-Overall45%▅▃▅██▇

Very tiny

not fit for purpose

Too big

Compatibility-Overall14%▅▅█▆▆▄
Filtration9%█▁▇▇▃▅

Definitely not 1cm thick cant comment on product filter quality as not used

not the normal pond filter sheets

Quality-Overall8%▄█▅▆▄▂

don't buy very cheap

Poor quality

Not the best

Advertised Vs Actual Product7%▇▄▄▄▂█

Picture is misleading

Not as it seems

Not as described

FAQ

Common Filter Media questions

Answered from the same tracked data.