Filter Media
MaybeReturns run at only 0.4% of orders. But shoppers spend only $73K a year here, so Filter Media is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £73K/yr96K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 26%top-5 click share · 34 brands · 96 sellers
Flapen Score
Filter Media against its category
The dotted line is the Home & Garden average. Past it, Filter Media is stronger. Inside it, weaker.
Market
The Filter Media market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filter Media 96K times last year and spent an estimated £73K. The top 5 brands take 62% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £73Ka year
- Top search term
- pond filter media17K searches a year
02 · Price
A sale here is worth £12.79.
Listings sell for £12.79 on average, from £3.11 to £38.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.79 that is £0 to £1K a year per listing.
- Average price
- £12.79under the $15 to $100 sweet spot
- Price range
- £3.11–£38.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #214 within Garden Décor. It carries 950 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 68%
- Out of stock, average day
- 6.6%
- Average rank
- #214in Garden Décor
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 950per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Filter Media products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Finest-Filters 1000g (1kg) Ceramic Filter Rings for Aquarium/Pond Filters
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 1,456
- Age
- 13y ago

Fluval 306/307 Filter Media Bio-Foam Value Pack
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 2,904
- Age
- 5y ago

FLUVAL 307/407 Media Value Pack
- Price
- £38.99
- Rating
- 4.7/5
- Reviews
- 710
- Age
- 5y ago

RUIENGCOMM 100 Pcs Bio Porous Filter with Cotton Aquarium Fish Tank Bio Balls Filter Bio Balls Filter Water Filter Material Bio Media Bio Balls for Fish Tank Pond Aquarium Waterfall Fountain
- Price
- £4.40
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 2y ago

Fluval U2/U3/U4 Internal Filter Biomax 110g
- Price
- £4.57
- Rating
- 4.7/5
- Reviews
- 3,598
- Age
- 16y ago
Trending
90-day click momentum
allpondsolutions Pond Koi Filter Media Bio Cell Similar to K3 (K3 5 Litre Portion)
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 140
- Age
- 9y ago

Pisces Alfagrog Biological Filter Media 15kg 15000g 25 Litre Sack Porous Ceramic Stone Bio Media
- Price
- £22.58
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 14y ago

FLUVAL U2 Filter Media Value Pack Brand Genuine Complete Internal Filter Kit
- Price
- £14.38
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 2y ago

beaufan 38 Pack Aquarium Filter Media Kit Compatible with Fluval 306/307 Canister Filters Includes Bio Foam Activated Carbon & Ceramic Rings (2 Sets Maintenance Bundle)
- Price
- £38.24
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 5mo ago

Love Aquatics 5 Metre of 10-12 mm Thick Pond Filter Wool Koi Carp Pump Aquarium Pond Filter Media Medium Wool Floss
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 440
- Age
- 9y ago
Newest
by launch date
beaufan 38 Pack Aquarium Filter Media Kit Compatible with Fluval 306/307 Canister Filters Includes Bio Foam Activated Carbon & Ceramic Rings (2 Sets Maintenance Bundle)
- Price
- £38.24
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 5mo ago

36 Pcs Filter Media Kit for Fluval 306/307 Canister Filters Include Water Polishing Pad Bio-Foam Pad Ammonia/Phosphate/Nitrite Remover 500g BioMax Media 500g Carbon Silicone Lube Filter Mesh Bag
- Price
- £28.16
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 8mo ago

Aquarium Filter Media Balls 420g Aquarium Filter Media Accessories for Aquarium Filters Ceramic Rings Biological Filter Bioballs Biochemical Porous Filter for Fish Tank Pond Canister Filter
- Price
- £7.69
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

TOPZEA 6 Lb/2700g Aquarium Filter Media Ceramic Rings Premier Bio Filter Medias with Zipper Mesh Bags for Koi Pond Canister Fish Tank Filter Pure White
- Price
- £12.30
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

Pawfly 3 Pack Aquarium Filter Media Pad for Fish Tank Filters Aquarium Filter Media Sponge Filter Floss for Sumps Ponds Hydroponics Fine Medium Coarse Foam Floss for Water Filtration 45cm L x 28cm W
- Price
- £8.98
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
96
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
26%
Top 20: 62%
Open market
35%
- Fluval35%
- Finest-Filters14%
- RUIENGCOMM5%
- Pawfly4%
- beaufan4%
- Finest Aquatics4%
Demand
Filter Media search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Filter Media search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pond filter media17K/yr
- fluval 307 filter media18K/yr
- filter media16K/yr
- aquarium filter media16K/yr
- pond media5K/yr
- filter media for fish tank8K/yr
- fish tank filter media6K/yr
- fluval filter media5K/yr
- fluval 407 filter media5K/yr
Reviews and returns
What reviews say buyers love and hate about Filter Media
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very tiny
not fit for purpose
Too big
NOT 10-12MM THICK DONT BUY
Dont seem as thick as they used to be
not as thick as it says
Picture is misleading
Not as it seems
Not as described
don't buy very cheap
Poor quality
Not the best
expensive though
although this is a little more expensive then other alternatives
initial thoughts are its not worth the price
Love
amazing filter quality
Good filters and easy cleaned
works well in the filter
Good filter sponge
No complaints here
Excellent product
Good Price
Good value for money
Great value
Does what it says
Exactly what I wanted
As expected
Good fit
fits in filter brilliant thank you
They are also perfectly sized for stacking inside typical square pond filters
Return
0.4% Return rate 54% Fixable by listing
Very tiny
not fit for purpose
Too big
Definitely not 1cm thick cant comment on product filter quality as not used
not the normal pond filter sheets
don't buy very cheap
Poor quality
Not the best
Picture is misleading
Not as it seems
Not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filter Media questions
Answered from the same tracked data.









