Filter Kettle
brand-locked demand (top 5 brands take 100% of clicks) — Filter Kettle doesn't clear our bar today.
Flapen Score
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Is Filter Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Filter Kettle is a £450K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.
Filter Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.1% over the last 90 days and 5.8% of searches end in a purchase.
£450K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 6 products
Top Filter Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs 22851 Brita Purity Kettle 1L 3000W 3 Year Guarantee
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 12,750
- Age
- 10y ago
Russell Hobbs BRITA Filter Purity Glass 1.5L Electric Cordless Kettle for Cleaner Clearer Water (Free BRITA MAXTRA PRO Limescale Expert Filter Included Fast Boil 3KW Perfect Pour spout) 20760-10
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 5,612
- Age
- 9y ago
Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10
- Price
- £29.68
- Rating
- 4.4/5
- Reviews
- 15,014
- Age
- 9y ago
![Breville BRITA HotCup Hot Water Dispenser | Integrated Water Filter | 1.8L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Stainless Steel [VKJ367]](https://m.media-amazon.com/images/I/41g8p8amy1L.jpg)
Breville BRITA HotCup Hot Water Dispenser | Integrated Water Filter | 1.8L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Stainless Steel [VKJ367]
- Price
- £58.89
- Rating
- 4.5/5
- Reviews
- 6,430
- Age
- 15y ago
GABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Tea Kettle with Keep Warm Function Blue LED Anti-Limescale Filter Auto Shut-Off & Boil-Dry Protection BPA-Free Black
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 2,355
- Age
- 8mo ago
Trending
90-day click momentum![Breville HotCup Hot Water Dispenser | 2.0L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Gloss Black [VKJ318]](https://m.media-amazon.com/images/I/41SWc-gcjdL.jpg)
Breville HotCup Hot Water Dispenser | 2.0L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Gloss Black [VKJ318]
- Price
- £49.51
- Rating
- 4.6/5
- Reviews
- 18,787
- Age
- 19y ago
GABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Tea Kettle with Keep Warm Function Blue LED Anti-Limescale Filter Auto Shut-Off & Boil-Dry Protection BPA-Free Black
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 2,355
- Age
- 8mo ago
Russell Hobbs 22851 Brita Purity Kettle 1L 3000W 3 Year Guarantee
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 12,750
- Age
- 10y ago
Russell Hobbs BRITA Filter Purity Glass 1.5L Electric Cordless Kettle for Cleaner Clearer Water (Free BRITA MAXTRA PRO Limescale Expert Filter Included Fast Boil 3KW Perfect Pour spout) 20760-10
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 5,612
- Age
- 9y ago
Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10
- Price
- £29.68
- Rating
- 4.4/5
- Reviews
- 15,014
- Age
- 9y ago
Newest
by launch dateGABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Tea Kettle with Keep Warm Function Blue LED Anti-Limescale Filter Auto Shut-Off & Boil-Dry Protection BPA-Free Black
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 2,355
- Age
- 8mo ago
Russell Hobbs BRITA Filter Purity Glass 1.5L Electric Cordless Kettle for Cleaner Clearer Water (Free BRITA MAXTRA PRO Limescale Expert Filter Included Fast Boil 3KW Perfect Pour spout) 20760-10
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 5,612
- Age
- 9y ago
Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10
- Price
- £29.68
- Rating
- 4.4/5
- Reviews
- 15,014
- Age
- 9y ago
Russell Hobbs 22851 Brita Purity Kettle 1L 3000W 3 Year Guarantee
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 12,750
- Age
- 10y ago
Breville BRITA HotCup Hot Water Dispenser | Integrated Water Filter | 1.8L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Stainless Steel [VKJ367]
- Price
- £58.89
- Rating
- 4.5/5
- Reviews
- 6,430
- Age
- 15y ago
Competition: brands, sellers & click share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Russell Hobbs87%
- Breville10%
- Gaberlee3%
Filter Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Filter Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- brita kettle42K/yr
- filter kettle41K/yr
- brita filter kettle23K/yr
- kettle with filter18K/yr
- brita kettle with water filter17K/yr
- water filter kettle11K/yr
- kettle filter14K/yr
- kettle with water filter12K/yr
- filter kettles with brita maxtra8K/yr
- kettle with filter limescale6K/yr
What reviews say buyers love and hate about Filter Kettle
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“great price”
“It is easy to use the lid opens easily”
“Great product looks good and very efficient”
“the keep warm feature is great”
“Efficient, easy to refill filter”
What buyers complain about
62% of reviews“Its started leaking now”
“which broke down suddenly”
“That the item you ordered is off the quality you expected”
“Water is very hot”
“No filter”
Filter Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Filter Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
