Filter Kettle
FailThe top 5 brands take 100% of clicks, so Filter Kettle is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £450K/yr215K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 34 sellers
Flapen Score
Filter Kettle against its category
The dotted line is the Home & Garden average. Past it, Filter Kettle is stronger. Inside it, weaker.
Market
The Filter Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filter Kettle 215K times last year and spent an estimated £450K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £450Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- brita kettle42K searches a year
02 · Price
A sale here is worth £36.04.
Listings sell for £36.04 on average, from £21.26 to £58.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At £36.04 that is £90K to £108K a year per listing.
- Average price
- £36.04inside the $15 to $100 sweet spot
- Price range
- £21.26–£58.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £90K–£108K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Small Kitchen Appliances. It carries 10,158 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Small Kitchen Appliances
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,158per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Filter Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs 22851 Brita Purity Kettle 1L 3000W 3 Year Guarantee
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 12,750
- Age
- 10y ago
Russell Hobbs BRITA Filter Purity Glass 1.5L Electric Cordless Kettle for Cleaner Clearer Water (Free BRITA MAXTRA PRO Limescale Expert Filter Included Fast Boil 3KW Perfect Pour spout) 20760-10
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 5,612
- Age
- 9y ago
Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10
- Price
- £29.68
- Rating
- 4.4/5
- Reviews
- 15,014
- Age
- 9y ago
![Breville BRITA HotCup Hot Water Dispenser | Integrated Water Filter | 1.8L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Stainless Steel [VKJ367]](https://m.media-amazon.com/images/I/41g8p8amy1L.jpg)
Breville BRITA HotCup Hot Water Dispenser | Integrated Water Filter | 1.8L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Stainless Steel [VKJ367]
- Price
- £58.89
- Rating
- 4.5/5
- Reviews
- 6,430
- Age
- 15y ago
GABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Tea Kettle with Keep Warm Function Blue LED Anti-Limescale Filter Auto Shut-Off & Boil-Dry Protection BPA-Free Black
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 2,355
- Age
- 8mo ago
Trending
90-day click momentum![Breville HotCup Hot Water Dispenser | 2.0L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Gloss Black [VKJ318]](https://m.media-amazon.com/images/I/41SWc-gcjdL.jpg)
Breville HotCup Hot Water Dispenser | 2.0L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Gloss Black [VKJ318]
- Price
- £49.51
- Rating
- 4.6/5
- Reviews
- 18,787
- Age
- 19y ago
GABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Tea Kettle with Keep Warm Function Blue LED Anti-Limescale Filter Auto Shut-Off & Boil-Dry Protection BPA-Free Black
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 2,355
- Age
- 8mo ago
Russell Hobbs 22851 Brita Purity Kettle 1L 3000W 3 Year Guarantee
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 12,750
- Age
- 10y ago
Russell Hobbs BRITA Filter Purity Glass 1.5L Electric Cordless Kettle for Cleaner Clearer Water (Free BRITA MAXTRA PRO Limescale Expert Filter Included Fast Boil 3KW Perfect Pour spout) 20760-10
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 5,612
- Age
- 9y ago
Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10
- Price
- £29.68
- Rating
- 4.4/5
- Reviews
- 15,014
- Age
- 9y ago
Newest
by launch dateGABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Tea Kettle with Keep Warm Function Blue LED Anti-Limescale Filter Auto Shut-Off & Boil-Dry Protection BPA-Free Black
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 2,355
- Age
- 8mo ago
Russell Hobbs BRITA Filter Purity Glass 1.5L Electric Cordless Kettle for Cleaner Clearer Water (Free BRITA MAXTRA PRO Limescale Expert Filter Included Fast Boil 3KW Perfect Pour spout) 20760-10
- Price
- £33.80
- Rating
- 4.5/5
- Reviews
- 5,612
- Age
- 9y ago
Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10
- Price
- £29.68
- Rating
- 4.4/5
- Reviews
- 15,014
- Age
- 9y ago
Russell Hobbs 22851 Brita Purity Kettle 1L 3000W 3 Year Guarantee
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 12,750
- Age
- 10y ago
Breville BRITA HotCup Hot Water Dispenser | Integrated Water Filter | 1.8L with 3kW Fast Boil & Variable Dispense | Energy-efficient use | Stainless Steel [VKJ367]
- Price
- £58.89
- Rating
- 4.5/5
- Reviews
- 6,430
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Russell Hobbs87%
- Breville10%
- Gaberlee3%
Demand
Filter Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Filter Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brita kettle42K/yr
- filter kettle41K/yr
- brita filter kettle23K/yr
- kettle with filter18K/yr
- brita kettle with water filter17K/yr
- water filter kettle11K/yr
- kettle filter14K/yr
- kettle with water filter12K/yr
- filter kettles with brita maxtra8K/yr
- kettle with filter limescale6K/yr
Reviews and returns
What reviews say buyers love and hate about Filter Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its started leaking now
Kettle is leaking
Leaking
which broke down suddenly
Stopped working after one use
Broke after two days
That the item you ordered is off the quality you expected
Good quality a bit more expensive
Poor quality
Water is very hot
heats small amounts in no time
took forever to heat up
No filter
Filter does not work
The filter is definitely NOT A FILTER
Love
great price
Great value
Excellent value for money
It is easy to use the lid opens easily
Easy to use
This is a brilliant bit of kit very easy to use
Great product looks good and very efficient
Excellent product
Really good quality feels like a good solid kettle
the keep warm feature is great
Heat up very quickly
heats up the water
Efficient, easy to refill filter
I love the filter part
the water filter works great
Return
3.2% Return rate 16% Fixable by listing
Not working
It won't turn on again
it just isnt playing ball
Its started leaking now
Kettle is leaking
Leaking
No filter
Filter does not work
The filter is definitely NOT A FILTER
The material of the kettle is plastic not glass
In opinion is this cheap plastic
plastic
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filter Kettle questions
Answered from the same tracked data.