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Filter Coffee Machine

Filter Coffee Machine shows a sweet-spot price point ($33.80 avg), but soft demand (-18.6% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51

Market size 65Growth 16Conversion 28Competition 59Returns 60Price range 54Avg price 95Brand share 65Review moat 44Quality gap 72
This niche Category average · 5,777 niches

Is Filter Coffee Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Filter Coffee Machine is a £616K/yr Amazon United Kingdom market (825K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Filter Coffee Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.6% over the last 90 days and 2.2% of searches end in a purchase.

£616K

revenue / yr

Units sold / yr20K
Search volume / yr-18.6%825K
Conversion rate2.2%
Avg price£33.80

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers19 · 80
Top-5 product click share50%
Open market34%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement78%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews2,094

Top Filter Coffee Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£25K£49K£74K£99K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

80

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

29%

  • Russell Hobbs18%
  • Morphy Richards16%
  • GEEPAS15%
  • Tefal9%
  • Swan7%
  • Taylor Swoden5%

Filter Coffee Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume825KCVR2.2%Products27Brands19Top 5 Brands66%OOS Rate7.5%Rating4.3★Reviews2,094Avg BSR#17
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Filter Coffee Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • filter coffee machine397K/yr
  • filter coffee machines132K/yr
  • coffee filter machine66K/yr
  • drip coffee machine67K/yr
  • filter coffee maker40K/yr
  • filter coffee machines uk26K/yr
  • drip coffee maker16K/yr
  • coffee machines filter10K/yr
  • filter coffee machine with timer9K/yr
  • small filter coffee machine9K/yr

What reviews say buyers love and hate about Filter Coffee Machine

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Value For Money19%

Excellent value

Quality-Overall16%

Excellent product

Ease Of Use14%

easy to operate

Ease Of Cleaning7%

Easy to clean

Advertised Vs Actual Product5%

Exactly as described

What buyers complain about

60% of reviews
Durability16%

breaks easily

Quality-Overall10%

Poor Quality

Leak-Proof8%

Leaks water too

Heating7%

It doesn't heat milk

Size-Overall5%

It's bigger than you think

Filter Coffee Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Functionality-Overall
14%
3Leak-Proof
10%
4Heating
9%
5Quality-Overall
7%

Common Filter Coffee Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filter Coffee Machine 53/100 on Amazon United Kingdom — Worth a look. The niche generates £616K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -18.6% over the last 90 days.
Search demand for Filter Coffee Machine on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.