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Filter Coffee Machine

Maybe

Products sell for $33.80 on average, inside the sweet spot. But demand is soft, at -18.6% this quarter, so Filter Coffee Machine is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£616K/yr825K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
50%top-5 click share · 19 brands · 80 sellers

Flapen Score

Filter Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Filter Coffee Machine is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filter Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filter Coffee Machine 825K times last year and spent an estimated £616K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.

Searches, last 12 months
825K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
2.2%
Market size, estimated
£616Ka year
Peak month
December2.1× the quietest month
Top search term
filter coffee machine397K searches a year

02 · Price

A sale here is worth £33.80.

Listings sell for £33.80 on average, from £15.85 to £171.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £33.80 that is £8K to £17K a year per listing.

Average price
£33.80inside the $15 to $100 sweet spot
Price range
£15.85–£171.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #17 within Coffee, Tea & Espresso. It carries 2,094 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
7.5%
Average rank
#17in Coffee, Tea & Espresso
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,094per listing
Listings tracked
27

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Filter Coffee Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£49K£74K£99K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

80

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 93%

Open market

29%

  • Russell Hobbs18%
  • Morphy Richards16%
  • GEEPAS15%
  • Tefal9%
  • Swan7%
  • Taylor Swoden5%

Demand

Filter Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Filter Coffee Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • filter coffee machine397K/yr
  • filter coffee machines132K/yr
  • coffee filter machine66K/yr
  • drip coffee machine67K/yr
  • filter coffee maker40K/yr
  • filter coffee machines uk26K/yr
  • drip coffee maker16K/yr
  • coffee machines filter10K/yr
  • filter coffee machine with timer9K/yr
  • small filter coffee machine9K/yr

Reviews and returns

What reviews say buyers love and hate about Filter Coffee Machine

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
16%of negative reviews mention “Durability”
2.6%of orders come back
“breaks easily”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Filter Coffee Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data