Skip to content

Filter Coffee Machine

Maybe

Products sell for $33.80 on average, inside the sweet spot. But demand is soft, at -18.6% this quarter, so Filter Coffee Machine is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£616K/yr825K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
50%top-5 click share · 19 brands · 80 sellers

Flapen Score

Filter Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Filter Coffee Machine is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filter Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filter Coffee Machine 825K times last year and spent an estimated £616K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.

Searches, last 12 months
825K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
2.2%
Market size, estimated
£616Ka year
Peak month
December2.1× the quietest month
Top search term
filter coffee machine397K searches a year

02 · Price

A sale here is worth £33.80.

Listings sell for £33.80 on average, from £15.85 to £171.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £33.80 that is £8K to £17K a year per listing.

Average price
£33.80inside the $15 to $100 sweet spot
Price range
£15.85–£171.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #17 within Coffee, Tea & Espresso. It carries 2,094 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
7.5%
Average rank
#17in Coffee, Tea & Espresso
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,094per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Filter Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£49K£74K£99K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

80

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

29%

  • Russell Hobbs18%
  • Morphy Richards16%
  • GEEPAS15%
  • Tefal9%
  • Swan7%
  • Taylor Swoden5%

Demand

Filter Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Filter Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filter coffee machine397K/yr
  • filter coffee machines132K/yr
  • coffee filter machine66K/yr
  • drip coffee machine67K/yr
  • filter coffee maker40K/yr
  • filter coffee machines uk26K/yr
  • drip coffee maker16K/yr
  • coffee machines filter10K/yr
  • filter coffee machine with timer9K/yr
  • small filter coffee machine9K/yr

Reviews and returns

What reviews say buyers love and hate about Filter Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.24

breaks easily

Broke after a month

Doesn't last

Quality-Overall10%−0.02

Poor Quality

Medium quality

Rubbish quality

Leak-Proof8%

Leaks water too

Leaking

Leaking water from inside

Heating7%−0.04

It doesn't heat milk

Heater no longer works

does not stay even warm for long

Size-Overall5%+0.27

It's bigger than you think

Its super loose

Small in size

Love

Value For Money19%+1.52

Excellent value

Good for the money

Excellent value

Quality-Overall16%−0.02

Excellent product

Good quality got delivered on time

The build quality feels reliable

Ease Of Use14%+1.02

easy to operate

Very easy to handle

Ease of use

Ease Of Cleaning7%+0.63

Easy to clean

The little jug is easy to clean

The cleaning process was worth doing

Advertised Vs Actual Product5%+0.27

Exactly as described

Does the job

Just what I needed

Return

2.6% Return rate 29% Fixable by listing

Size-Overall22%▅▆▇███

It's bigger than you think

Its super loose

Small in size

Functionality-Overall14%▇█▅▅▆▇

It does not switch on

No longer working

Doesnt Work

Leak-Proof10%█▄▅▆▅▅

Leaks water too

Leaking

Leaking water from inside

Heating9%██▇▇▇▃

It doesn't heat milk

Heater no longer works

does not stay even warm for long

Quality-Overall7%▃▆█▅▅▅

Poor Quality

Medium quality

Rubbish quality

FAQ

Common Filter Coffee Machine questions

Answered from the same tracked data.