filter coffee machine
Worth a lookShows a sweet-spot price point ($33.80 avg), but soft demand (-18.6% this quarter) keeps it on the watch list.
Avg price
Incredible£33.80avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£616K£616K/yr · 825K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£15.85–£171.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,093.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, filter coffee machine is a £616K/yr Amazon United Kingdom market (825K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
filter coffee machine market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £507K–£676K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 78%
- Out of stock
- 7.5%
- Avg brand age
- 48 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
80
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
29%
- Russell Hobbs18%
- Morphy Richards16%
- GEEPAS15%
- Tefal9%
- Swan7%
- Taylor Swoden5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top filter coffee machine search terms
- filter coffee machine397K/yr
- filter coffee machines132K/yr
- coffee filter machine66K/yr
- drip coffee machine67K/yr
- filter coffee maker40K/yr
- filter coffee machines uk26K/yr
- drip coffee maker16K/yr
- coffee machines filter10K/yr
- filter coffee machine with timer9K/yr
- small filter coffee machine9K/yr
Top filter coffee machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Russell Hobbs Buckingham Filter Coffee Machine 1.25L Carafe/10 Cups 1-4 Cup Brewing Option Fast Brew 24hr Timer 40min Keep Warm Pause & Pour Washable Filter Auto Clean 1000W 20680
Russell Hobbs£35.254.5★7,500 rev
Morphy Richards Equip Filter Coffee Machine Coffee Maker for Instant Coffee Pour Over Technology 10 Cup Anti Drip Reusable Filter Keep Warm Aroma Blender Black/Brushed Steel 162501
Morphy Richards£26.534.3★1,861 rev
Tefal Morning Filter Coffee Maker - Eucalyptus 1.25L Capacity Permanent Reusable Filter Drip-Stop System Keep-Warm Function Easy Fill Water Tank 1000W CM2M13G0
Tefal£23.074.4★269 rev
GEEPAS 1.5L Filter Coffee Machine | Anti-Drip Auto-Off Feature | 800W Black
GEEPAS£17.574.3★4,570 rev
Swan Programmable Coffee Maker with Keep Warm Function LCD Timer 750ml 700W Black SK13130N
Swan£22.234.3★3,553 rev
Newest
by launch date
Daewoo Flava Collection 1.5L Filter Coffee Maker | 10-12 Cups | 900W | Keep Warm Plate | Removable Filter | 3 Year Warranty
Daewoo£19.584 rev
Taylor Swoden 1.8L Filter Coffee Machine with Iced Coffee Mode & 24H Timer
Taylor Swoden£37.9120 rev
Ninja Prestige 2-in-1 Filter Coffee and Pod Capsule Machine Black CFN802UK
Ninja£171.31135 rev
Morphy Richards Equip Filter Coffee Machine Pour Over Technology 10 Cup Capacity Fast Brew Anti Drip Easy Clean Reusable Filter Keep Warm Aroma Blender Cream and Stainless Steel 162504
Morphy Richards£27.051,861 rev
Morphy Richards Equip Filter Coffee Machine Pour Over Technology 10 Cup Capacity Fast Brew Anti Drip Easy Clean Reusable Filter Keep Warm Aroma Blender Red and Black 162503
Morphy Richards£23.491,861 rev
Trending
90-day click momentumTaylor Swoden 1.8L Filter Coffee Machine with Iced Coffee Mode & 24H Timer
Taylor Swoden£37.914.4★
Daewoo Flava Collection 1.5L Filter Coffee Maker | 10-12 Cups | 900W | Keep Warm Plate | Removable Filter | 3 Year Warranty
Daewoo£19.585.0★
Morphy Richards Equip Filter Coffee Machine Pour Over Technology 10 Cup Capacity Fast Brew Anti Drip Easy Clean Reusable Filter Keep Warm Aroma Blender Red and Black 162503
Morphy Richards£23.494.3★
Ninja Prestige 2-in-1 Filter Coffee and Pod Capsule Machine Black CFN802UK
Ninja£171.314.3★
Melitta Filter Coffee Maker with Glass Pourer Hot Hold and Timer Function Optima Timer Black 100801
Melitta£45.554.5★
What buyers say about filter coffee machine
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Excellent product”
“easy to operate”
“Easy to clean”
“Exactly as described”
“Superb coffee filter”
“stays warm”
“heats up quickly”
“What I like the most is the compact size”
“it's still going strong”
What buyers complain about
“breaks easily”
“Poor Quality”
“Leaks water too”
“It doesn't heat milk”
“It's bigger than you think”
“It does not switch on”
“the filter mesh has come apart”
“Not worth a penny”
“a bit fiddly to clean”
“there was that new plastic smell when heating up”
Top return reasons
Common questions
- Is filter coffee machine profitable to sell on Amazon United Kingdom?
- The niche generates £616K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the filter coffee machine niche?
- 19 brands and 80 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in filter coffee machine?
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 2.6%.
- When does demand for filter coffee machine peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the filter coffee machine niche?
- Listings span £15.85–£171.31; the average listing price is £33.80 (sweet spot $15–$100). The average incumbent carries 2,094 reviews — the moat a new listing must climb.