filleting knife
Worth a lookShows low returns (0.8%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£15.72avg listing price — sweet spot $15–$100
Price range
Great£3.38–£49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good578.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 107K searches
According to Flapen's Amazon United Kingdom niche tracking, filleting knife is a £44K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
filleting knife market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£39K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 8.9%
- Avg brand age
- 62 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
15
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
26%
- SHAN ZU29%
- nuovva14%
- Rockingham Forge10%
- Starrett7%
- HOSHANHO7%
- Mercer Culinary6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top filleting knife search terms
- filleting knife39K/yr
- fish filleting knife26K/yr
- fish knife17K/yr
- fillet knife12K/yr
- filleting knife fishing sea6K/yr
- fish filleting knife with sheath4K/yr
- fish knife filleting3K/yr
Top filleting knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nuovva Kitchen Boning Knife Professional Filleting Knives 6 inch German High Carbon Stainless Steel Meat and Fish Slicing Knife
nuovva£10.944.5★169 rev
SHAN ZU Japanese Filleting Knife 7 inch- Edge Deboning Fish and Meat Kitchen Knives Professional Fish Knife Made of Super Sharp German Stainless Steel Boning Knife
SHAN ZU£19.434.7★2,192 rev
SHAN ZU Boning Knife in Powder Steel 18cm -Japanese Kitchen Filleting Knives 63HRC High Carbon Fish Fillet Knives Ultra Sharp 12 Blade with Ergonomic Full Tang Natural Wood Handle
SHAN ZU£21.954.5★699 rev
Rockingham Forge Essentials Blue Handle Filleting Knife Flexible 15cm for Raw Fish - Coloured Knives for Food Hygiene Allergen and Intolerance - Colour Coded Stainless Steel Kitchen Knives
Rockingham Forge£4.564.6★5 rev
Starrett Professional Stainless Steel Kitchen Boning Knives 6-inch (150mm) Green
Starrett£5.834.6★371 rev
Newest
by launch dateRockingham Forge Essentials Blue Handle Filleting Knife Flexible 15cm for Raw Fish - Coloured Knives for Food Hygiene Allergen and Intolerance - Colour Coded Stainless Steel Kitchen Knives
Rockingham Forge£4.565 rev
BUESTO Japanese Filleting Knife - 8 inch Ultra Sharp Boning Knife with 7Cr18MoV High Carbon Stainless Steel Blade - Professional Fillet Knives for Meat Poultry & Fish Preparation Gift Box
BUESTO£17.8415 rev
HOSHANHO Fillet Knife 9 Inch Super Sharp Boning Knife in High Carbon Stainless Steel Professional Japanese Fish Knives for Meat Poultry Cutting
HOSHANHO£27.53301 rev
nuovva Ultra-Sharp Kitchen Boning Knife 6 Inch Meat & Fish Fileting Knife 67 Layer Damascus Japanese Steel Professional Slicing Knives with Rosewood Handle Gift Box & Sheath Included
nuovva£20.146 rev
PAUDIN Japanese Fish & Boning Knife Ultra Sharp Professional Fillet Knifes for Deboning Chicken High Carbon Steel Kitchen Knifes with Ergonomic Pakkawood Handle
PAUDIN£23.9820 rev
Trending
90-day click momentum
KOI ARTISAN Chefs Boning Knife - Deboning Fish and Meat 6 Inches Blade - Professional Kitchen Knife - Japanese High Carbon Stainless Steel - Stain & Corrosion Resistant
KOI ARTISAN£17.644.6★
BUESTO Japanese Filleting Knife - 8 inch Ultra Sharp Boning Knife with 7Cr18MoV High Carbon Stainless Steel Blade - Professional Fillet Knives for Meat Poultry & Fish Preparation Gift Box
BUESTO£17.844.8★
Rockingham Forge Essentials Blue Handle Filleting Knife Flexible 15cm for Raw Fish - Coloured Knives for Food Hygiene Allergen and Intolerance - Colour Coded Stainless Steel Kitchen Knives
Rockingham Forge£4.564.6★
KEEMAKE Boning Knife 5.5 Inch Forged High Carbon German Steel Filleting Knife for Meat Sharp Butcher Tool for Fish Professional Kitchen Carving Blade with Ergonomic Grip Premium Gift Box Dad Gift
KEEMAKE£12.254.2★
SHAN ZU 7 Inch Filleting Knife Boning Knife Super Sharp Professional Japanese High Carbon Stainless Steel Kitchen Fish Knife with K133 Wood Handle- Genbu Series
SHAN ZU£18.634.7★
What buyers say about filleting knife
What buyers praise and complain about, mined from review topics.What buyers love
“Super sharp”
“top quality knife”
“Fair price”
“ergonomic handle that is comfortable to hold”
“Great product the nice flexible”
“Elegant Gift Box”
“allows a nice grip”
“The knife has an excellent weight”
“Good durable material”
“fitting in nicely”
What buyers complain about
“Not good worthy even the blade quality is not good to big to hold in pocket”
“I RECEIVED A USED KNIFE WHEN SHOULD HAVE BEEN BRAND NEW - TOTAL JUNK”
“A little bit flimsy”
“or be difficult to sharpen”
Top return reasons
Common questions
- Is filleting knife profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the filleting knife niche?
- 18 brands and 15 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in filleting knife?
- Top complaints mined from reviews: Quality-Overall, Product Condition, Strength. The return rate is 0.8%.
- When does demand for filleting knife peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the filleting knife niche?
- Listings span £3.38–£49.98; the average listing price is £15.72 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.