Skip to content

Filleting Knife

Filleting Knife shows low returns (0.8%), but a small market ($44K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51

Market size 11Growth 46Conversion 33Competition 59Returns 96Price range 75Avg price 77Brand share 63Review moat 73Quality gap 40
This niche Category average · 5,777 niches

Is Filleting Knife profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Filleting Knife is a £44K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Filleting Knife: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.1% over the last 90 days and 2.6% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr3K
Search volume / yr+17.1%107K
Conversion rate2.6%
Avg price£15.72

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 15
Top-5 product click share50%
Open market33%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement67%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews579

Top Filleting Knife products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

15

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

26%

  • SHAN ZU29%
  • nuovva14%
  • Rockingham Forge10%
  • Starrett7%
  • HOSHANHO7%
  • Mercer Culinary6%

Filleting Knife demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR2.6%Products27Brands18Top 5 Brands67%OOS Rate8.9%Rating4.5★Reviews579Avg BSR#37
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Filleting Knife search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • filleting knife39K/yr
  • fish filleting knife26K/yr
  • fish knife17K/yr
  • fillet knife12K/yr
  • filleting knife fishing sea6K/yr
  • fish filleting knife with sheath4K/yr
  • fish knife filleting3K/yr

What reviews say buyers love and hate about Filleting Knife

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Sharpness26%

Super sharp

Quality-Overall23%

top quality knife

Value For Money20%

Fair price

Ease Of Use5%

ergonomic handle that is comfortable to hold

Flexibility3%

Great product the nice flexible

What buyers complain about

75% of reviews
Quality-Overall40%

Not good worthy even the blade quality is not good to big to hold in pocket

Product Condition20%

I RECEIVED A USED KNIFE WHEN SHOULD HAVE BEEN BRAND NEW - TOTAL JUNK

Strength10%

A little bit flimsy

Sharpness5%

or be difficult to sharpen

Filleting Knife return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Sharpness
21%
3Quality-Overall
10%
4Advertised Vs Actual Product
9%
5Handle Quality
6%

Common Filleting Knife questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filleting Knife 52/100 on Amazon United Kingdom — Worth a look. The niche generates £44K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +17.1% over the last 90 days.
Search demand for Filleting Knife on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.