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Filleting Knife

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $44K a year here, so Filleting Knife is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£44K/yr107K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
50%top-5 click share · 18 brands · 15 sellers

Flapen Score

Filleting Knife against its category

The dotted line is the Home & Garden average. Past it, Filleting Knife is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filleting Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filleting Knife 107K times last year and spent an estimated £44K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
2.6%
Market size, estimated
£44Ka year
Peak month
December1.7× the quietest month
Top search term
filleting knife39K searches a year

02 · Price

A sale here is worth £15.72.

Listings sell for £15.72 on average, from £3.38 to £49.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.72 that is £0 to £2K a year per listing.

Average price
£15.72inside the $15 to $100 sweet spot
Price range
£3.38–£49.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #37 within Kitchen Knives. It carries 579 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#37in Kitchen Knives
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Filleting Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

15

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

26%

  • SHAN ZU29%
  • nuovva14%
  • Rockingham Forge10%
  • Starrett7%
  • HOSHANHO7%
  • Mercer Culinary6%

Demand

Filleting Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Filleting Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filleting knife39K/yr
  • fish filleting knife26K/yr
  • fish knife17K/yr
  • fillet knife12K/yr
  • filleting knife fishing sea6K/yr
  • fish filleting knife with sheath4K/yr
  • fish knife filleting3K/yr

Reviews and returns

What reviews say buyers love and hate about Filleting Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall40%−0.08

Not good worthy even the blade quality is not good to big to hold in pocket

quality is not great I wouldn't choose this brand

Product Condition20%−0.16

I RECEIVED A USED KNIFE WHEN SHOULD HAVE BEEN BRAND NEW - TOTAL JUNK

Strength10%−0.08

A little bit flimsy

Sharpness5%+0.45

or be difficult to sharpen

Love

Sharpness26%+0.45

Super sharp

is razor sharp

The knife is extremely sharp

Quality-Overall23%−0.08

top quality knife

Build quality is excellent

Great piece of kit

Value For Money20%+0.68

Fair price

Good price

Good value for money

Ease Of Use5%+0.77

ergonomic handle that is comfortable to hold

Easy to use

Easy to care for

Flexibility3%+0.43

Great product the nice flexible

has a decent flexibility to it which really helps when filleting fish

nice amount of flexibility

Return

0.8% Return rate 49% Fixable by listing

Size-Overall29%▁▅▄▄▅█
Sharpness21%▁█▁█▅▁

or be difficult to sharpen

Quality-Overall10%▁▁▁▁▆█

Not good worthy even the blade quality is not good to big to hold in pocket

quality is not great I wouldn't choose this brand

Advertised Vs Actual Product9%█▁▂▁▁▁
Handle Quality6%▁▁▁█▁▅

FAQ

Common Filleting Knife questions

Answered from the same tracked data.