Skip to content

Fillable Baubles

prices mostly outside the sweet spot ($4.35–$12.15) — Fillable Baubles doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51

Market size 3Growth 12Conversion 35Competition 42Returns 57Price range 0Avg price 22Brand share 75Review moat 83Quality gap 85
This niche Category average · 5,777 niches

Is Fillable Baubles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fillable Baubles is a £11K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Fillable Baubles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.4% over the last 90 days and 2.8% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr3K
Search volume / yr-26.4%51K
Conversion rate2.8%
Avg price£8.02

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers13 · 21
Top-5 product click share60%
Open market40%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews339

Top Fillable Baubles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£459£919£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

21

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • YIAJIA15%
  • PROFIKLA15%
  • sinyea11%
  • DAWRIS10%
  • himaly8%
  • JEUIHAU7%

Fillable Baubles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR2.8%Products13Brands13Top 5 Brands60%OOS Rate42.1%Rating4.2★Reviews339Avg BSR#308
6K4KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 71.1×

Top Fillable Baubles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fillable baubles29K/yr
  • plastic baubles8K/yr
  • plastic baubles to fill6K/yr
  • empty baubles to fill8K/yr

What reviews say buyers love and hate about Fillable Baubles

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Ease Of Use50%

easy to use

Value For Money50%

value for money

What buyers complain about

100% of reviews
Thickness50%

I put on my own ribbon as the string is quite thin

Size-Overall50%

Small

Fillable Baubles return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Defective Material/Parts
10%
3Ease Of Use
6%
4Quality-Overall
6%
5Stitch/Finish/Polish
6%

Common Fillable Baubles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fillable Baubles 39/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -26.4% over the last 90 days.
Search demand for Fillable Baubles on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 71.1× the quietest.