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Fillable Baubles

Fail

Prices span $4.35–$12.15, mostly outside the sweet spot, so Fillable Baubles is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£11K/yr51K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
60%top-5 click share · 13 brands · 21 sellers

Flapen Score

Fillable Baubles against its category

The dotted line is the Home & Garden average. Past it, Fillable Baubles is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fillable Baubles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fillable Baubles 51K times last year and spent an estimated £11K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
2.8%
Market size, estimated
£11Ka year
Peak month
December71.1× the quietest month
Top search term
fillable baubles29K searches a year

02 · Price

A sale here is worth £8.02.

Listings sell for £8.02 on average, from £4.35 to £12.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.02 that is £0 to £802 a year per listing.

Average price
£8.02under the $15 to $100 sweet spot
Price range
£4.35–£12.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£802
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.1% of listings are out of stock. The average listing ranks #308 within Seasonal Décor. It carries 339 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
42.1%
Average rank
#308in Seasonal Décor
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
339per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Fillable Baubles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£459£919£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

21

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • YIAJIA15%
  • PROFIKLA15%
  • sinyea11%
  • DAWRIS10%
  • himaly8%
  • JEUIHAU7%

Demand

Fillable Baubles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 71.1×

Search terms

Top Fillable Baubles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fillable baubles29K/yr
  • plastic baubles8K/yr
  • plastic baubles to fill6K/yr
  • empty baubles to fill8K/yr

Reviews and returns

What reviews say buyers love and hate about Fillable Baubles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%+2.72

I put on my own ribbon as the string is quite thin

Size-Overall50%−0.62

Small

These were a little smaller than I was expecting

Love

Ease Of Use50%+1.09

easy to use

Value For Money50%+1.09

value for money

Return

2.7% Return rate 68% Fixable by listing

Size-Overall65%▇█▃▆█▂

Small

These were a little smaller than I was expecting

Defective Material/Parts10%▁▁█▁▁▁
Ease Of Use6%▁▁▁█▁▅
Quality-Overall6%▁▁█▁▁█
Stitch/Finish/Polish6%▁▁▁▁▁█

FAQ

Common Fillable Baubles questions

Answered from the same tracked data.