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Festoon Pole

Pass

Festoon Pole scores 66 out of 100, a Pass. Shoppers spend an estimated $49K a year here, search demand grew +125.3% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£49K/yr53K searches / yr
90-day growth
+125.3%search demand this quarter
Competition
49%top-5 click share · 17 brands · 21 sellers

Flapen Score

Festoon Pole against its category

The dotted line is the Home & Garden average. Past it, Festoon Pole is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Festoon Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Festoon Pole 53K times last year and spent an estimated £49K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +125.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+125.3%
Conversion, latest week
3.1%
Market size, estimated
£49Ka year
Peak month
May10.2× the quietest month
Top search term
festoon light pole19K searches a year

02 · Price

A sale here is worth £30.01.

Listings sell for £30.01 on average, from £11.01 to £68.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £30.01 that is £0 to £3K a year per listing.

Average price
£30.01inside the $15 to $100 sweet spot
Price range
£11.01–£68.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #54 within Garden Décor. It carries 91 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
81%
Out of stock, average day
15.2%
Average rank
#54in Garden Décor
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
31

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Festoon Pole products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

21

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 89%

Open market

26%

  • AHRLHR24%
  • Lights4fun13%
  • HoldOneLight12%
  • Urban Deco10%
  • Littleduckling9%
  • Harbour Housewares7%

Demand

Festoon Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.2×

Search terms

Top Festoon Pole search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • festoon light pole19K/yr
  • festoon pole10K/yr
  • festoon poles5K/yr
  • string light poles5K/yr
  • light poles for outside string lights4K/yr
  • festoon light poles3K/yr
  • garden light poles4K/yr
  • light pole4K/yr

Reviews and returns

What reviews say buyers love and hate about Festoon Pole

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Assembly/Installation”
1.0%of orders come back
“Only put 1 together”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Festoon Pole questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data