Fertiliser
FailThe average product has 3,551 reviews to catch up to, so Fertiliser is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £154K/yr190K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 122 sellers
Flapen Score
Fertiliser against its category
The dotted line is the Home & Garden average. Past it, Fertiliser is stronger. Inside it, weaker.
Market
The Fertiliser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fertiliser 190K times last year and spent an estimated £154K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £154Ka year
- Peak month
- May10.3× the quietest month
- Top search term
- fertiliser46K searches a year
02 · Price
A sale here is worth £9.57.
Listings sell for £9.57 on average, from £1.71 to £24.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.57 that is £2K to £5K a year per listing.
- Average price
- £9.57under the $15 to $100 sweet spot
- Price range
- £1.71–£24.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Fertilisers & Plant Food. It carries 3,551 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Fertilisers & Plant Food
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,551per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Fertiliser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 3y ago

Miracle-Gro Continuous Release All Purpose Plant Food 900G White
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,540
- Age
- 4y ago

Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
- Price
- £6.88
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 4y ago

Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago

Miracle-Gro Pour and Feed Liquid Plant Food 1L
- Price
- £3.19
- Rating
- 4.5/5
- Reviews
- 5,273
- Age
- 9y ago
Trending
90-day click momentum
Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago

Elixir Gardens Liquid Growmore Concentrate | N.P.K 18-18-18 | 1-10 Litre Bottles Available | Vegetable Fruit & Flower Food/Plant Fertiliser | 2.5 L Bottle
- Price
- £11.27
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 13y ago

Miracle-Gro All Purpose Concentrated Liquid Plant Food 2.5L
- Price
- £9.11
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 3y ago

Miracle-Gro 17684 All Purpose Continuous Release Plant Food 1 kg Green Brown
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 5,434
- Age
- 19y ago
Newest
by launch date
Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago

Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago

Westland Boost Slow Release Plant Food 2kg
- Price
- £10.07
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago

Westland Boost Slow Release Plant Food 750g
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 1y ago

Envii Allgrow Organic Multipurpose Fertiliser Plant Feed Liquid Outdoor Plant Food Perfect for Flowers & Plants - 1 Litre Makes 330 Litres
- Price
- £11.11
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
122
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
11%
- Miracle-Gro42%
- Westland17%
- Grow Chem15%
- Renaissance6%
- Elixir Gardens5%
- envii4%
- Open — no brand owns it (6 brands, 11%)
Demand
Fertiliser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.3×
Search terms
Top Fertiliser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fertiliser46K/yr
- fertiliser for plants27K/yr
- plant fertiliser18K/yr
- fertilizer16K/yr
- npk 10-10-10 fertilizer8K/yr
- plant fertiliser outdoor8K/yr
- garden fertilizer11K/yr
- garden fertilisers13K/yr
- fertilizer for outdoor plants7K/yr
- npk fertilizer7K/yr
Reviews and returns
What reviews say buyers love and hate about Fertiliser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Plants stil grow slowly
Slow release plant food
This product completely destroyed my plants
Bag was smaller than expected
in reality its so small
It is a small bag
so poor value
its ridiculously expensive
Jot a bad price
Bottle leaks
the measuring cup leaks
the contents spilled
Misleading Information
so it's really misleading
is that the photo representation is not accurate
Love
Good growth
are fully grown
Plant growth improved
Value for money
Fair price
Excellent Value
A good product with excellent results
Excellent product
Great everyday product that does exactly what it promises
Easy to Use
Its simple to apply
Easy to use and mix
As advertised
As described
Does what it promises
Return
0.1% Return rate 21% Fixable by listing
Bottle leaks
the measuring cup leaks
the contents spilled
Misleading Information
so it's really misleading
is that the photo representation is not accurate
Bag was smaller than expected
in reality its so small
It is a small bag
so poor value
its ridiculously expensive
Jot a bad price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fertiliser questions
Answered from the same tracked data.









