How competitive is the Fertiliser niche on Amazon United Kingdom?

12 brands and 122 sellers compete in Fertiliser on Amazon United Kingdom. The top 5 Fertiliser products take 51% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Fertiliser?

Fertiliser buyers on Amazon United Kingdom complain most about Plant Growth, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fertiliser niche?

Fertiliser sells for £9.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.71–£24.44. The average incumbent carries 3,551 reviews — the moat a new listing must climb.

Fertiliser

a deep review moat (3,551 avg reviews) — Fertiliser doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

This niche Category average · 5,777 niches

Is Fertiliser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fertiliser is a £154K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.

Fertiliser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.8% over the last 90 days and 8.5% of searches end in a purchase.

£154K

revenue / yr

Units sold / yr15K

Search volume / yr+11.8%190K

Conversion rate8.5%

Avg price£9.57

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 122

Top-5 product click share51%

Open market14%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top Fertiliser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Miracle Gro All Purpose Concentrated Liquid Plant Food 800ml

Price: £3.29
Rating: 4.6/5
Reviews: 2,760
Age: 3y ago

Miracle-Gro Continuous Release All Purpose Plant Food 900G White

Price: £5.00
Rating: 4.6/5
Reviews: 2,540
Age: 4y ago

Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns

Price: £6.88
Rating: 4.6/5
Reviews: 871
Age: 4y ago

Westland Growmore 8kg

Price: £13.16
Rating: 4.5/5
Reviews: 450
Age: 2y ago

Miracle-Gro Pour and Feed Liquid Plant Food 1L

Price: £3.19
Rating: 4.5/5
Reviews: 5,273
Age: 9y ago

Newest

by launch date

Westland Growmore 4Kg

Price: £7.53
Rating: 4.5/5
Reviews: 37
Age: 8mo ago

Westland Fish Blood & Bone 4Kg

Price: £6.85
Rating: 4.9/5
Reviews: 78
Age: 8mo ago

Westland Boost Slow Release Plant Food 2kg

Price: £10.07
Rating: 4.4/5
Reviews: 154
Age: 1y ago

Westland Boost Slow Release Plant Food 750g

Price: £4.95
Rating: 4.5/5
Reviews: 180
Age: 1y ago

Envii Allgrow Organic Multipurpose Fertiliser Plant Feed Liquid Outdoor Plant Food Perfect for Flowers & Plants - 1 Litre Makes 330 Litres

Price: £11.11
Rating: 4.5/5
Reviews: 321
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

122

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

11%

Miracle-Gro42%
Westland17%
Grow Chem15%
Renaissance6%
Elixir Gardens5%
envii4%
Open — no brand owns it (6 brands, 11%)

Fertiliser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR8.5%Products26Brands12Top 5 Brands86%OOS Rate0.0%Rating4.5★Reviews3,551Avg BSR#44

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.3×

Top Fertiliser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fertiliser46K/yr -17.2%5.3% conv.
fertiliser for plants27K/yr +124.8%8.4% conv.
plant fertiliser18K/yr +42.2%8.6% conv.
fertilizer16K/yr +11.8%3.9% conv.
npk 10-10-10 fertilizer8K/yr +114.1%1.2% conv.
plant fertiliser outdoor8K/yr +68.5%11.7% conv.
garden fertilizer11K/yr -11.3%5.8% conv.
garden fertilisers13K/yr -28.6%1.9% conv.
fertilizer for outdoor plants7K/yr +21.6%8.6% conv.
npk fertilizer7K/yr +3.6%2.1% conv.

What reviews say buyers love and hate about Fertiliser

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Plant Growth28%

“Good growth”

Value For Money22%

“Value for money”

Quality-Overall16%

“A good product with excellent results”

Ease Of Use11%

“Easy to Use”

Advertised Vs Actual Product11%

“As advertised”

What buyers complain about

80% of reviews

Plant Growth16%

“Plants stil grow slowly”

Size-Overall12%

“Bag was smaller than expected”

Value For Money11%

“so poor value”

Leak-Proof8%

“Bottle leaks”

Advertised Vs Actual Product8%

“Misleading Information”

Fertiliser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

32%

2Defective Material/Parts

15%

3Advertised Vs Actual Product

4Size-Overall

5Value For Money

Common Fertiliser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fertiliser 49/100 on Amazon United Kingdom — Skip it. The niche generates £154K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +11.8% over the last 90 days.