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Fertiliser

Fail

The average product has 3,551 reviews to catch up to, so Fertiliser is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£154K/yr190K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
51%top-5 click share · 12 brands · 122 sellers

Flapen Score

Fertiliser against its category

The dotted line is the Home & Garden average. Past it, Fertiliser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fertiliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fertiliser 190K times last year and spent an estimated £154K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
8.5%
Market size, estimated
£154Ka year
Peak month
May10.3× the quietest month
Top search term
fertiliser46K searches a year

02 · Price

A sale here is worth £9.57.

Listings sell for £9.57 on average, from £1.71 to £24.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.57 that is £2K to £5K a year per listing.

Average price
£9.57under the $15 to $100 sweet spot
Price range
£1.71–£24.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Fertilisers & Plant Food. It carries 3,551 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#44in Fertilisers & Plant Food
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,551per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Fertiliser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

122

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

11%

  • Miracle-Gro42%
  • Westland17%
  • Grow Chem15%
  • Renaissance6%
  • Elixir Gardens5%
  • envii4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Fertiliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.3×

Search terms

Top Fertiliser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fertiliser46K/yr
  • fertiliser for plants27K/yr
  • plant fertiliser18K/yr
  • fertilizer16K/yr
  • npk 10-10-10 fertilizer8K/yr
  • plant fertiliser outdoor8K/yr
  • garden fertilizer11K/yr
  • garden fertilisers13K/yr
  • fertilizer for outdoor plants7K/yr
  • npk fertilizer7K/yr

Reviews and returns

What reviews say buyers love and hate about Fertiliser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth16%+1.17

Plants stil grow slowly

Slow release plant food

This product completely destroyed my plants

Size-Overall12%−0.06

Bag was smaller than expected

in reality its so small

It is a small bag

Value For Money11%+1.27

so poor value

its ridiculously expensive

Jot a bad price

Leak-Proof8%

Bottle leaks

the measuring cup leaks

the contents spilled

Advertised Vs Actual Product8%−0.02

Misleading Information

so it's really misleading

is that the photo representation is not accurate

Love

Plant Growth28%+1.17

Good growth

are fully grown

Plant growth improved

Value For Money22%+1.27

Value for money

Fair price

Excellent Value

Quality-Overall16%+1.11

A good product with excellent results

Excellent product

Great everyday product that does exactly what it promises

Ease Of Use11%+0.50

Easy to Use

Its simple to apply

Easy to use and mix

Advertised Vs Actual Product11%−0.02

As advertised

As described

Does what it promises

Return

0.1% Return rate 21% Fixable by listing

Leak-Proof32%█▃▄▃▃▄

Bottle leaks

the measuring cup leaks

the contents spilled

Defective Material/Parts15%▁█▇▅▄▅
Advertised Vs Actual Product9%▁▆▇▇██

Misleading Information

so it's really misleading

is that the photo representation is not accurate

Size-Overall9%▁█▁▇▃▃

Bag was smaller than expected

in reality its so small

It is a small bag

Value For Money6%▁▁▄▃█▄

so poor value

its ridiculously expensive

Jot a bad price

FAQ

Common Fertiliser questions

Answered from the same tracked data.