felting wool
Worth a lookShows low returns (0.5%), but soft demand (-42.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great181.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Price range
Bad£1.67–£18.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£57K£57K/yr · 107K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, felting wool is a £57K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
felting wool market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £36K–£45K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #650
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 80%
- Out of stock
- 5.3%
- Avg brand age
- 40 months
- Avg seller age
- 213 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
44
Top-5 brand share
47%
Top 20: 93%
Top-5 click share
30%
Top 20: 80%
Open market
48%
- Molten Designs13%
- Ainiv11%
- Namner10%
- HONQX7%
- The Wool Barn6%
- Sukh5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top felting wool search terms
- felting wool47K/yr
- needle felting wool34K/yr
- felting wool packs clearance7K/yr
- wool roving6K/yr
- wool for felting4K/yr
- roving wool4K/yr
- felt wool4K/yr
Top felting wool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HONQX Needle Felting Wool 36 Colors Needle Felt Wool Roving Yarn for Felting Needles Starter Kit for Beginners DIY Hand Crafts 108g
HONQX£8.434.9★14 rev
Namner 100 Colours Needle Felting Wool 300g Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner-Friendly Wool Art Set
Namner£18.034.7★34 rev
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
Ainiv£5.463.6★47 rev
Merino Wool Tops - NEUTRAL TONES - Pack of 9
Molten Designs£6.674.7★985 rev
TUPARKA Felting Wool Roving Wool Felting Supplies Wool Roving Felting Basic Kit for Needle Felting Wool DIY Craft Beginners 40 Colors
TUPARKA£12.184.5★647 rev
Newest
by launch date
JESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
JESIFFY£7.872 rev
MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
MERIWOOLART£5.43661 rev
NEBURORA 32 Color Needle Felting Wool Set 3g Per Color Total 96g Wool Felt Making Supplies Suitable for DIY Crafts Hand-Spinning Bulk Wool Roving
NEBURORA£8.3415 rev
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
Ainiv£5.4647 rev
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
Ainiv£5.4747 rev
Trending
90-day click momentumJESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
JESIFFY£7.875.0★
MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
MERIWOOLART£5.434.2★
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
Ainiv£5.473.6★
Uiopa Needle Felting Wool 50g Felting Wool Soft Wool Roving Yarn Cream White Wool Roving for Needle Felting Wet Felting Felting Projects DIY Crafts
Uiopa£5.904.5★
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
Ainiv£5.463.6★
What buyers say about felting wool
What buyers praise and complain about, mined from review topics.What buyers love
“Colours good”
“The wool itself feels good quality”
“Worth the money thank you”
“As described”
“Very soft”
“The wool feels good quality”
“easy to use”
“Great felting wool”
“extremely useful if you like dry felting”
“Needles well”
What buyers complain about
“Aren't we supposed to be cutting down on plastic”
“Colours not great”
“small amounts”
“There are no instructions”
“So disappointed and deceived by the picture thump plate”
“Cannot use”
“Rubbish”
“Poor quality screws”
“Colours not great”
“4 have broken in the first ten minutes shocking”
Top return reasons
Common questions
- Is felting wool profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 50 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the felting wool niche?
- 31 brands and 44 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in felting wool?
- Top complaints mined from reviews: Material Quality, Color, Size-Overall. The return rate is 0.5%.
- When does demand for felting wool peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the felting wool niche?
- Listings span £1.67–£18.03; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.