Felting Wool
Felting Wool shows low returns (0.5%), but soft demand (-42.4% this quarter) keeps it on the watch list.
Flapen Score
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Is Felting Wool profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Felting Wool is a £57K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Felting Wool: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -42.4% over the last 90 days and 5.9% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 50 products
Top Felting Wool products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HONQX Needle Felting Wool 36 Colors Needle Felt Wool Roving Yarn for Felting Needles Starter Kit for Beginners DIY Hand Crafts 108g
- Price
- £8.43
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 8mo ago
Namner 100 Colours Needle Felting Wool 300g Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner-Friendly Wool Art Set
- Price
- £18.03
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 11mo ago
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Merino Wool Tops - NEUTRAL TONES - Pack of 9
- Price
- £6.67
- Rating
- 4.7/5
- Reviews
- 985
- Age
- 13y ago
TUPARKA Felting Wool Roving Wool Felting Supplies Wool Roving Felting Basic Kit for Needle Felting Wool DIY Craft Beginners 40 Colors
- Price
- £12.18
- Rating
- 4.5/5
- Reviews
- 647
- Age
- 7y ago
Trending
90-day click momentum
JESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
- Price
- £7.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
- Price
- £5.43
- Rating
- 4.2/5
- Reviews
- 661
- Age
- 6mo ago
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
- Price
- £5.47
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Uiopa Needle Felting Wool 50g Felting Wool Soft Wool Roving Yarn Cream White Wool Roving for Needle Felting Wet Felting Felting Projects DIY Crafts
- Price
- £5.90
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Newest
by launch dateJESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
- Price
- £7.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
- Price
- £5.43
- Rating
- 4.2/5
- Reviews
- 661
- Age
- 6mo ago
NEBURORA 32 Color Needle Felting Wool Set 3g Per Color Total 96g Wool Felt Making Supplies Suitable for DIY Crafts Hand-Spinning Bulk Wool Roving
- Price
- £8.34
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
- Price
- £5.47
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
31 rising
Sellers
44
Top-5 brand share
47%
Top 20: 93%
Top-5 click share
30%
Top 20: 80%
Open market
48%
- Molten Designs13%
- Ainiv11%
- Namner10%
- HONQX7%
- The Wool Barn6%
- Sukh5%
Felting Wool demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top Felting Wool search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- felting wool47K/yr
- needle felting wool34K/yr
- felting wool packs clearance7K/yr
- wool roving6K/yr
- wool for felting4K/yr
- roving wool4K/yr
- felt wool4K/yr
What reviews say buyers love and hate about Felting Wool
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Colours good”
“The wool itself feels good quality”
“Worth the money thank you”
“As described”
“Very soft”
What buyers complain about
73% of reviews“Aren't we supposed to be cutting down on plastic”
“Colours not great”
“small amounts”
“There are no instructions”
“So disappointed and deceived by the picture thump plate”
Felting Wool return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Felting Wool questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
