Felting Wool
MaybeReturns run at only 0.5% of orders. But demand is soft, at -42.4% this quarter, so Felting Wool is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £57K/yr107K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 30%top-5 click share · 31 brands · 44 sellers
Flapen Score
Felting Wool against its category
The dotted line is the Home & Garden average. Past it, Felting Wool is stronger. Inside it, weaker.
Market
The Felting Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Felting Wool 107K times last year and spent an estimated £57K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £57Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- felting wool47K searches a year
02 · Price
A sale here is worth £8.98.
Listings sell for £8.98 on average, from £1.67 to £18.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.98 that is £0 to £898 a year per listing.
- Average price
- £8.98under the $15 to $100 sweet spot
- Price range
- £1.67–£18.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£898
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #650 within Art & Craft Supplies. It carries 182 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 96%
- Out of stock, average day
- 5.3%
- Average rank
- #650in Art & Craft Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 182per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 0 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Felting Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HONQX Needle Felting Wool 36 Colors Needle Felt Wool Roving Yarn for Felting Needles Starter Kit for Beginners DIY Hand Crafts 108g
- Price
- £8.43
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 8mo ago

Namner 100 Colours Needle Felting Wool 300g Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner-Friendly Wool Art Set
- Price
- £18.03
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 11mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago

Merino Wool Tops - NEUTRAL TONES - Pack of 9
- Price
- £6.67
- Rating
- 4.7/5
- Reviews
- 985
- Age
- 13y ago

TUPARKA Felting Wool Roving Wool Felting Supplies Wool Roving Felting Basic Kit for Needle Felting Wool DIY Craft Beginners 40 Colors
- Price
- £12.18
- Rating
- 4.5/5
- Reviews
- 647
- Age
- 7y ago
Trending
90-day click momentum
JESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
- Price
- £7.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
- Price
- £5.43
- Rating
- 4.2/5
- Reviews
- 661
- Age
- 6mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
- Price
- £5.47
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago

Uiopa Needle Felting Wool 50g Felting Wool Soft Wool Roving Yarn Cream White Wool Roving for Needle Felting Wet Felting Felting Projects DIY Crafts
- Price
- £5.90
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Newest
by launch date
JESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
- Price
- £7.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
- Price
- £5.43
- Rating
- 4.2/5
- Reviews
- 661
- Age
- 6mo ago

NEBURORA 32 Color Needle Felting Wool Set 3g Per Color Total 96g Wool Felt Making Supplies Suitable for DIY Crafts Hand-Spinning Bulk Wool Roving
- Price
- £8.34
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
- Price
- £5.47
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
44
Top-5 brand share
47%
Top 20: 93%
Top-5 click share
30%
Top 20: 80%
Open market
48%
- Molten Designs13%
- Ainiv11%
- Namner10%
- HONQX7%
- The Wool Barn6%
- Sukh5%
Demand
Felting Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Felting Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- felting wool47K/yr
- needle felting wool34K/yr
- felting wool packs clearance7K/yr
- wool roving6K/yr
- wool for felting4K/yr
- roving wool4K/yr
- felt wool4K/yr
Reviews and returns
What reviews say buyers love and hate about Felting Wool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Aren't we supposed to be cutting down on plastic
Why SO much plastic
Horribly synthetic
Colours not great
The colours dull, disappointed
No pink
small amounts
The individual bundles for each shade are quite small
So many packets smaller sizes then youd expect
There are no instructions
And THERE NO INSTRUCTION HOW TO DO SOMETHING
So disappointed and deceived by the picture thump plate
Love
Colours good
Good colour variety
The colors are vibrant
The wool itself feels good quality
Good starter kit
Good quality
Worth the money thank you
Good value for money
Good value
As described
Exactly what I ordered
Exactly what I was hoping for
Very soft
The wool itself feels soft
Soft and vibrant
Return
0.5% Return rate 48% Fixable by listing
Colours not great
The colours dull, disappointed
No pink
Aren't we supposed to be cutting down on plastic
Why SO much plastic
Horribly synthetic
small amounts
The individual bundles for each shade are quite small
So many packets smaller sizes then youd expect
Rubbish
Poor quality screws
So disappointed and deceived by the picture thump plate
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felting Wool questions
Answered from the same tracked data.









