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Felting Wool

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -42.4% this quarter, so Felting Wool is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£57K/yr107K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
30%top-5 click share · 31 brands · 44 sellers

Flapen Score

Felting Wool against its category

The dotted line is the Home & Garden average. Past it, Felting Wool is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felting Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Felting Wool 107K times last year and spent an estimated £57K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
5.9%
Market size, estimated
£57Ka year
Peak month
November3.0× the quietest month
Top search term
felting wool47K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £1.67 to £18.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.98 that is £0 to £898 a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£1.67–£18.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£898
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #650 within Art & Craft Supplies. It carries 182 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
5.3%
Average rank
#650in Art & Craft Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Felting Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

44

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

30%

Top 20: 80%

Open market

48%

  • Molten Designs13%
  • Ainiv11%
  • Namner10%
  • HONQX7%
  • The Wool Barn6%
  • Sukh5%

Demand

Felting Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Felting Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felting wool47K/yr
  • needle felting wool34K/yr
  • felting wool packs clearance7K/yr
  • wool roving6K/yr
  • wool for felting4K/yr
  • roving wool4K/yr
  • felt wool4K/yr

Reviews and returns

What reviews say buyers love and hate about Felting Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality11%−0.07

Aren't we supposed to be cutting down on plastic

Why SO much plastic

Horribly synthetic

Color11%+1.83

Colours not great

The colours dull, disappointed

No pink

Size-Overall10%+0.15

small amounts

The individual bundles for each shade are quite small

So many packets smaller sizes then youd expect

Instructions/User Manual/Troubleshooting9%−0.03

There are no instructions

And THERE NO INSTRUCTION HOW TO DO SOMETHING

Advertised Vs Actual Product7%−0.02

So disappointed and deceived by the picture thump plate

Love

Color28%+1.83

Colours good

Good colour variety

The colors are vibrant

Quality-Overall19%+0.73

The wool itself feels good quality

Good starter kit

Good quality

Value For Money17%+0.09

Worth the money thank you

Good value for money

Good value

Advertised Vs Actual Product9%−0.02

As described

Exactly what I ordered

Exactly what I was hoping for

Soft Feel5%

Very soft

The wool itself feels soft

Soft and vibrant

Return

0.5% Return rate 48% Fixable by listing

Color21%▃▁█▁▅▄

Colours not great

The colours dull, disappointed

No pink

Material Quality21%▂▇▁█▄▅

Aren't we supposed to be cutting down on plastic

Why SO much plastic

Horribly synthetic

Size-Overall19%▃▁▆▆▆█

small amounts

The individual bundles for each shade are quite small

So many packets smaller sizes then youd expect

Quality-Overall14%█▄▅▄▁▁

Rubbish

Poor quality screws

Advertised Vs Actual Product5%█▁▅▇▅▁

So disappointed and deceived by the picture thump plate

FAQ

Common Felting Wool questions

Answered from the same tracked data.