Felting Wool
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -42.4% this quarter, so Felting Wool is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £57K/yr107K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 30%top-5 click share · 31 brands · 44 sellers
Flapen Score
Felting Wool against its category
The dotted line is the Home & Garden average. Past it, Felting Wool is stronger. Inside it, weaker.
Market
The Felting Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Felting Wool 107K times last year and spent an estimated £57K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £57Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- felting wool47K searches a year
02 · Price
A sale here is worth £8.98.
Listings sell for £8.98 on average, from £1.67 to £18.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.98 that is £0 to £898 a year per listing.
- Average price
- £8.98under the $15 to $100 sweet spot
- Price range
- £1.67–£18.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£898
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #650 within Art & Craft Supplies. It carries 182 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 96%
- Out of stock, average day
- 5.3%
- Average rank
- #650in Art & Craft Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 182per listing
- Listings tracked
- 50
04 · Newcomers
0 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Felting Wool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HONQX Needle Felting Wool 36 Colors Needle Felt Wool Roving Yarn for Felting Needles Starter Kit for Beginners DIY Hand Crafts 108g
- Price
- £8.43
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 8mo ago

Namner 100 Colours Needle Felting Wool 300g Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner-Friendly Wool Art Set
- Price
- £18.03
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 11mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago

Merino Wool Tops - NEUTRAL TONES - Pack of 9
- Price
- £6.67
- Rating
- 4.7/5
- Reviews
- 985
- Age
- 13y ago

TUPARKA Felting Wool Roving Wool Felting Supplies Wool Roving Felting Basic Kit for Needle Felting Wool DIY Craft Beginners 40 Colors
- Price
- £12.18
- Rating
- 4.5/5
- Reviews
- 647
- Age
- 7y ago
Trending
estimated 90-day click momentum
JESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
- Price
- £7.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
- Price
- £5.43
- Rating
- 4.2/5
- Reviews
- 661
- Age
- 6mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
- Price
- £5.47
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago

Uiopa Needle Felting Wool 50g Felting Wool Soft Wool Roving Yarn Cream White Wool Roving for Needle Felting Wet Felting Felting Projects DIY Crafts
- Price
- £5.90
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Newest
by launch date
JESIFFY 36 Colours Needle Felting Wool Soft Felting Wool Roving Starter Felt Supplies for DIY Wool Crafts Beginner & Artists Friendly Wool Art Set
- Price
- £7.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

MeriWoolArt 100% Merino Wool Yarn XXL Super Chunky 45 cm Thick Wool for Roving Needle & Wet Felting Knitting & Arm Knitting Ideal for Blankets & DIY Crafts (Light Beige 50 g)
- Price
- £5.43
- Rating
- 4.2/5
- Reviews
- 661
- Age
- 6mo ago

NEBURORA 32 Color Needle Felting Wool Set 3g Per Color Total 96g Wool Felt Making Supplies Suitable for DIY Crafts Hand-Spinning Bulk Wool Roving
- Price
- £8.34
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Brown Series)
- Price
- £5.46
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago

Ainiv 18 Pcs Felting Wool Needle Felting Wool 9 Colors x 2 Packs Fleece Roving Yarn Beginner-Friendly Art Crafts Starter Needle Fuzzy Felt Supplies for DIY Craft Beginners (Blue Series)
- Price
- £5.47
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
44
Est. top-5 brand share
47%
Top 20: 93%
Est. top-5 click share
30%
Top 20: 80%
Open market
48%
- Molten Designs13%
- Ainiv11%
- Namner10%
- HONQX7%
- The Wool Barn6%
- Sukh5%
Demand
Felting Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Felting Wool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- felting wool47K/yr
- needle felting wool34K/yr
- felting wool packs clearance7K/yr
- wool roving6K/yr
- wool for felting4K/yr
- roving wool4K/yr
- felt wool4K/yr
Reviews and returns
What reviews say buyers love and hate about Felting Wool
We read the reviews and the return reasons for every product selling here.
“Aren't we supposed to be cutting down on plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felting Wool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









