Skip to content

Felt Hangers

Fail

The average product has 37,645 reviews to catch up to, so Felt Hangers is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£55K/yr44K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
57%top-5 click share · 13 brands · 21 sellers

Flapen Score

Felt Hangers against its category

The dotted line is the Home & Garden average. Past it, Felt Hangers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Hangers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Felt Hangers 44K times last year and spent an estimated £55K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
13.0%
Market size, estimated
£55Ka year
Top search term
velvet clothes hangers20K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £5.76 to £16.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.74 that is £974 to £2K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£5.76–£16.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£974–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #29 within Storage & Organisation. It carries 37,645 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
73%
Out of stock, average day
1.9%
Average rank
#29in Storage & Organisation
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
37,645per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Felt Hangers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

10%

  • Amazon Basics42%
  • KEPLIN22%
  • Utopia Home11%
  • Sasha Morel6%
  • Panzy Home6%
  • LIVEL2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Felt Hangers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Felt Hangers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet clothes hangers20K/yr
  • felt hangers6K/yr
  • velvet coat hangers adult6K/yr
  • velvet hanger3K/yr
  • wardrobe hanger3K/yr
  • hangers for clothes velvet2K/yr
  • clothes hangers velvet3K/yr
  • felt coat hangers2K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Hangers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength16%−0.05

Brittle

not very strong

Very flimsy

Quality-Overall15%+0.80

Quality of these hangers is very poor several have snapped after a few weeks

Absolutely rubbish not well made

Bad quality

Size-Overall13%−0.07

Bit small

Wrong Size

they would be too large for childrens items

Durability6%−0.02

break easily

Over half have broken

snapped off

Grip6%+0.35

Oddly grippy

Don't know how long the non slip will last

off the clothes grip

Love

Quality-Overall27%+0.80

Excellent product

good quality really sturdy

Very good - great construction and good price

Value For Money23%+1.59

Value for money

Excellent value

Excellent price

Grip11%+0.35

Non slip

dont slip off

Grips well

Strength7%−0.05

Very sturdy

These are great hangers very strong and made well

strong and sturdy hangers

Advertised Vs Actual Product6%+0.70

As advertised

As described

Better than I expected

Return

0.4% Return rate 69% Fixable by listing

Size-Overall35%▆▆▇▆██

Bit small

Wrong Size

they would be too large for childrens items

Color21%▆███▇▆
Quality-Overall6%██▆▇▇█

Quality of these hangers is very poor several have snapped after a few weeks

Absolutely rubbish not well made

Bad quality

Stain Resistance5%█▂▃▄▆▃
Defective Material/Parts5%▄▃▇█▃▃

FAQ

Common Felt Hangers questions

Answered from the same tracked data.