Felt

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months

584K

Growth, 90 days vs prior 90

-30.9%

Conversion, latest week

6.4%

Market size, estimated

£266Ka year

Peak month

November3.1× the quietest month

Top search term

felt250K searches a year

Listings sell for £7.08 on average, from £3.05 to £10.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.08 that is £5K to £7K a year per listing.

Average price

£7.08under the $15 to $100 sweet spot

Price range

£3.05–£10.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #255 within Art & Craft Supplies. It carries 377 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#255in Art & Craft Supplies

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

377per listing

Listings tracked

25

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months