Is felt profitable to sell on Amazon United Kingdom?

The niche generates £266K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the felt niche?

22 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in felt?

Top complaints mined from reviews: Thickness, Hard Feel, Quality-Overall. The return rate is 0.7%.

When does demand for felt peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the felt niche?

Listings span £3.05–£10.81; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.

felt

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great377.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£266K

£266K/yr · 584K searches

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.08

avg listing price — sweet spot $15–$100

Growth

Bad-30.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.05–£10.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, felt is a £266K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

felt market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £212K–£283K; units × avg price
Conversion rate: 6.4%
Avg BSR: #255
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 4.8%
Avg brand age: 32 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

59%

Top 20: 95%

Open market

33%

koitoy18%
FAST-FX12%
luluaday11%
BOUBONI10%
flic-flac8%
Miss Pen7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top felt search terms

felt250K/yr -21.2%4.3% conv.
felt fabric172K/yr -43.5%4.4% conv.
felt sheets40K/yr -26.1%3.9% conv.
felt squares18K/yr -11.1%6.5% conv.
craft felt14K/yr -44.0%5.3% conv.
coloured felt11K/yr -48.8%9.2% conv.
felt sheets for crafting10K/yr -45.1%5.7% conv.
felt fabric sheets8K/yr -35.8%5.4% conv.
felt for crafting9K/yr -38.5%8.3% conv.
felt sheet6K/yr -18.5%2.0% conv.

All search terms

Top felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

40pcs Felt Fabric Sheets -A4 Size Textile Fabrics DIY Craftwork 40 Assorted Colors Used for Sewing and DIY Crafts Christmas Ornament Crafts for Children Nonwoven

koitoy£8.714.3★428 rev

50Pcs 15x15cm Assorted Coloured Polyester Felt Sheets Sewing Craft Fabric

FAST-FX£5.404.3★114 rev

Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid

luluaday£9.294.1★18 rev

BOUBONI 20 Pcs Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven

BOUBONI£5.004.0★846 rev

Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm

Miss Pen£3.054.5★19 rev

Newest

by launch date

CleaZeny 50pcs 15x15cm Coloured Felt Fabric Sheets Non-Woven Craft Squares

CleaZeny£5.8611 rev

3mo ago

XiaoLidm 40 Pcs Felt Fabric Sheets 20cm x 30cm 40 Assorted Colours DIY Craftwork Sewing Patchwork Polyester A4 Felt Sheets for Crafts Handcraft Sewing Squares Patchwork

XiaoLidm£7.430 rev

4mo ago

Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm

Miss Pen£3.0519 rev

5mo ago

Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid

luluaday£9.2918 rev

9mo ago

50Pcs Assorted Colors Felt Fabric Sheets 20x30cm - Soft Fuzzy Nonwoven Textile for DIY Craftwork Sewing Quilting & Teen Craft Projects (20*30cm)

LJYING£7.8513 rev

9mo ago

What buyers say about felt

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Bright colours”

Quality-Overall13%

“was very happy with the quality of the sheets”

Value For Money10%

“Excellent value for money”

Advertised Vs Actual Product9%

“As described”

Material Quality9%

“I would recommend this felt it is good quality”

Design-Overall4%

“looking forward to lots of projects”

Size-Overall3%

“Just perfect, size”

Ease Of Use2%

“Fine for simple use”

Upholstery/Fabric Quality2%

“good fabric”

Thickness2%

“really good quality in thickness”

What buyers complain about

Thickness22%

“This is really thin felt”

Hard Feel18%

“It's nasty hard polyester with no depth”

Quality-Overall9%

“Poor quality”

Stitch/Finish/Polish6%

“Its stiff, not soft for sewing”

Size-Overall4%

“Too small”

Material Quality3%

“The felt is not the best quality not as soft as I expected”

Upholstery/Fabric Quality3%

“also thin fabric”

Value For Money2%

“Bit disappointed probably worth £1.99 not 5.99”

Product Condition1%

“Had already been used”

Thin1%

“a little on the thin side for me”

Top return reasons

Size-Overall28%

Thin19%

Quality-Overall17%

Material Quality8%

Color6%

Hard Feel3%

Display Colors3%

Thickness3%

Advertised Vs Actual Product3%

Soft Feel2%

Common questions

Is felt profitable to sell on Amazon United Kingdom?: The niche generates £266K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the felt niche?: 22 brands and 27 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in felt?: Top complaints mined from reviews: Thickness, Hard Feel, Quality-Overall. The return rate is 0.7%.
When does demand for felt peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the felt niche?: Listings span £3.05–£10.81; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.