Felt
Felt shows low returns (0.7%), but prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list.
Flapen Score
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Is Felt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Felt is a £266K/yr Amazon United Kingdom market (584K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Felt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -30.9% over the last 90 days and 6.4% of searches end in a purchase.
£266K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Felt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
40pcs Felt Fabric Sheets -A4 Size Textile Fabrics DIY Craftwork 40 Assorted Colors Used for Sewing and DIY Crafts Christmas Ornament Crafts for Children Nonwoven
- Price
- £8.71
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 2y ago
50Pcs 15x15cm Assorted Coloured Polyester Felt Sheets Sewing Craft Fabric
- Price
- £5.40
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 2y ago
Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid
- Price
- £9.29
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 9mo ago
BOUBONI 20 Pcs Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven
- Price
- £5.00
- Rating
- 4.0/5
- Reviews
- 846
- Age
- 1y ago
Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
Trending
90-day click momentum
CleaZeny 50pcs 15x15cm Coloured Felt Fabric Sheets Non-Woven Craft Squares
- Price
- £5.86
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
XiaoLidm 40 Pcs Felt Fabric Sheets 20cm x 30cm 40 Assorted Colours DIY Craftwork Sewing Patchwork Polyester A4 Felt Sheets for Crafts Handcraft Sewing Squares Patchwork
- Price
- £7.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
Morcheiong 50 Pcs Felt Fabric Soft Felt Fabric Sheet for Crafts DIY Handcraft Patchwork Nonwoven Sewing Squares (50 Colors 4 * 4inch)
- Price
- £4.96
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 1y ago
Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid
- Price
- £9.29
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 9mo ago
Newest
by launch dateCleaZeny 50pcs 15x15cm Coloured Felt Fabric Sheets Non-Woven Craft Squares
- Price
- £5.86
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 3mo ago
XiaoLidm 40 Pcs Felt Fabric Sheets 20cm x 30cm 40 Assorted Colours DIY Craftwork Sewing Patchwork Polyester A4 Felt Sheets for Crafts Handcraft Sewing Squares Patchwork
- Price
- £7.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
Felt Fabric Sheets 50 Pcs Coloured Fabrics DIY Craftwork Sewing Patchwork Polyester 20cm x 30cm A4 Felt Sheets for Crafting Assorted Squares for Craft and Sewing Girl Boy Kid
- Price
- £9.29
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 9mo ago
50Pcs Assorted Colors Felt Fabric Sheets 20x30cm - Soft Fuzzy Nonwoven Textile for DIY Craftwork Sewing Quilting & Teen Craft Projects (20*30cm)
- Price
- £7.85
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
27
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
59%
Top 20: 95%
Open market
33%
- koitoy18%
- FAST-FX12%
- luluaday11%
- BOUBONI10%
- flic-flac8%
- Miss Pen7%
Felt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Felt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- felt250K/yr
- felt fabric172K/yr
- felt sheets40K/yr
- felt squares18K/yr
- craft felt14K/yr
- coloured felt11K/yr
- felt sheets for crafting10K/yr
- felt fabric sheets8K/yr
- felt for crafting9K/yr
- felt sheet6K/yr
What reviews say buyers love and hate about Felt
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Bright colours”
“was very happy with the quality of the sheets”
“Excellent value for money”
“As described”
“I would recommend this felt it is good quality”
What buyers complain about
68% of reviews“This is really thin felt”
“It's nasty hard polyester with no depth”
“Poor quality”
“Its stiff, not soft for sewing”
“Too small”
Felt return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Felt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
