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Felco Secateurs

Fail

The top 5 brands take 100% of clicks, so Felco Secateurs is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£59K/yr39K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
75%top-5 click share · 3 brands · 17 sellers

Flapen Score

Felco Secateurs against its category

The dotted line is the Home & Garden average. Past it, Felco Secateurs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felco Secateurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Felco Secateurs 39K times last year and spent an estimated £59K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
3.7%
Market size, estimated
£59Ka year
Top search term
felco secateurs34K searches a year

02 · Price

A sale here is worth £40.98.

Listings sell for £40.98 on average, from £15.37 to £61.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £40.98 that is £4K to £10K a year per listing.

Average price
£40.98inside the $15 to $100 sweet spot
Price range
£15.37–£61.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Garden Tools & Watering Equipment. It carries 2,970 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#132in Garden Tools & Watering Equipment
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,970per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Felco Secateurs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • FELCO89%
  • Kimura8%
  • SOLODOTO3%

Demand

Felco Secateurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Felco Secateurs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felco secateurs34K/yr
  • secateur felco2K/yr
  • felco secateurs uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Felco Secateurs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.09

then the whole thing broke

shattered after less than 12 months use

It fell out soon afterwards

Value For Money13%+0.69

17% cheaper

NOT cheap

Pricing fluctuates

Size-Overall7%−0.03

was a bit concerned about the size in the pictures

just a little short

Too wide for smaller hands

Advertised Vs Actual Product5%−0.03

Misleading description

Thickness5%−0.03

Blade too thick for some jobs

Love

Quality-Overall33%+1.91

A quality tool for the garden

very good quality for the price plus the offer of a warranty is always a bonus

Absolute quality

Ease Of Use14%+0.98

Easy to use

Easy to handle

easy to hold

Value For Money9%+0.69

Good value

Well Worth the Money

Excellent value for money

Grip5%+0.27

Very comfortable grip

easy to grip

Grip

Comfort-Overall5%+0.37

comfortable to use

comfortable in the hand

comfortable to hold

Return

0.5% Return rate 31% Fixable by listing

Size-Overall25%▅▄▃▂▃█

was a bit concerned about the size in the pictures

just a little short

Too wide for smaller hands

Weight Heavy13%▁▃▃█▆▄

to too heavy either

Quality-Overall9%▅█▆▁▆▂

Poor quality

Value For Money7%█▁▃▃▅▁

17% cheaper

NOT cheap

Pricing fluctuates

Grip6%▅█▂▅▂▄

FAQ

Common Felco Secateurs questions

Answered from the same tracked data.