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Felco Secateurs

Fail

The top 5 brands take 100% of clicks, so Felco Secateurs is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£59K/yr39K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
75%top-5 click share · 3 brands · 17 sellers

Flapen Score

Felco Secateurs against its category

The dotted line is the Home & Garden average. Past it, Felco Secateurs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felco Secateurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Felco Secateurs 39K times last year and spent an estimated £59K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
3.7%
Market size, estimated
£59Ka year
Top search term
felco secateurs34K searches a year

02 · Price

A sale here is worth £40.98.

Listings sell for £40.98 on average, from £15.37 to £61.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £40.98 that is £4K to £10K a year per listing.

Average price
£40.98inside the $15 to $100 sweet spot
Price range
£15.37–£61.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Garden Tools & Watering Equipment. It carries 2,970 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#132in Garden Tools & Watering Equipment
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,970per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Felco Secateurs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

17

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • FELCO89%
  • Kimura8%
  • SOLODOTO3%

Demand

Felco Secateurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Felco Secateurs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • felco secateurs34K/yr
  • secateur felco2K/yr
  • felco secateurs uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Felco Secateurs

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
0.5%of orders come back
“then the whole thing broke”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Felco Secateurs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data