feathers
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.05–$8.53) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good586.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 227K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.15avg listing price — sweet spot $15–$100
Price range
Bad£3.05–£8.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, feathers is a £92K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
feathers market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £77K–£103K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.9%
- Avg brand age
- 39 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
29
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
46%
Top 20: 85%
Open market
42%
- Holmgren18%
- Debbery16%
- Kids B Crafty8%
- BZS8%
- Suupii5%
- Muorruo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top feathers search terms
- feathers121K/yr
- feathers for crafting38K/yr
- feather36K/yr
- craft feathers16K/yr
- coloured feathers5K/yr
- natural feathers4K/yr
- bird feathers4K/yr
- craft feathers for children3K/yr
Top feathers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Debbery 150PCS Feathers for Crafts 5-8cm Colorful Feathers in Bulk Suitable for DIY Dream Catcher Box Filling Decoration Wedding Home Party Decoration
Debbery£3.434.6★37 rev
Holmgren 48pcs Natural Feathers Bulk - 6 Styles Assorted Peacock Pheasant Turkey Feathers for Craft DIY Jewelry Hat Wedding Home Party Decoration
Holmgren£6.804.5★678 rev
BZS Mackerel Feathers Sea Fishing Rigs 5 Pack Mixed Colours Ready to Use Multi Hook Setup for Catching Mackerel UK
BZS£7.354.5★1,194 rev
Coloured Feathers for Crafting 300 Small Craft Feathers for Children
Kids B Crafty£4.674.4★547 rev
60 Pcs Feathers for Crafting Feather Headdress Feathers for Hats and Fascinators Feather Decorations Fors DIY Crafts Craft Embellishments Earrings Headdress Flowers Home Holiday Decoration
Suupii£6.093.9★6 rev
Newest
by launch date
Feathers for Crafting Colorful White Black Blue Yellow Feather Bulk Craft Supplies Decorative Crafts for Dream Catcher Gift Box Filling Wedding Party Decorations DIY Supplies 100 PCS
Cyugooden£3.431 rev
Muorruo 12 Pieces Natural Pheasant Feathers Feathers in 6 Different Designs for DIY Crafts such as Hats Floral Arrangements Halloween Carnival Dream Catchers and Decorations
Muorruo£4.5832 rev
Debbery 150PCS Feathers for Crafts 5-8cm Colorful Feathers in Bulk Suitable for DIY Dream Catcher Box Filling Decoration Wedding Home Party Decoration
Debbery£3.4337 rev
60 Pcs Feathers for Crafting Feather Headdress Feathers for Hats and Fascinators Feather Decorations Fors DIY Crafts Craft Embellishments Earrings Headdress Flowers Home Holiday Decoration
Suupii£6.096 rev
Ballinger 16Pcs Natural Peacock Feathers - 10-12 inch Large Big Peacock Feathers Bulk for DIY Crafting Christmas Wedding and Holiday Decorations
Ballinger£4.982,363 rev
Trending
90-day click momentumFeathers for Crafting Colorful White Black Blue Yellow Feather Bulk Craft Supplies Decorative Crafts for Dream Catcher Gift Box Filling Wedding Party Decorations DIY Supplies 100 PCS
Cyugooden£3.435.0★
BZS Mackerel Feathers Sea Fishing Rigs 5 Pack Mixed Colours Ready to Use Multi Hook Setup for Catching Mackerel UK
BZS£7.354.5★
Muorruo 12 Pieces Natural Pheasant Feathers Feathers in 6 Different Designs for DIY Crafts such as Hats Floral Arrangements Halloween Carnival Dream Catchers and Decorations
Muorruo£4.584.7★
Holmgren Colorful Craft Rooster Feathers - 200pcs 5-7inch Colored Feathers Bulk for Kindergarten DIY Crafts Art Projects and Party Decorations (Colorful)
Holmgren£5.624.3★
Crenze 10pcs ostrich feathers 12-14inch(30-35cm) for Home Wedding Decoration Offers 10 colors (White)
Crenze£7.714.2★
What buyers say about feathers
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and all arrived intact”
“Nice colors”
“Will work”
“Value”
“Lovely feathers for projects”
“Good size”
“crafts easy to use”
“huge bag full and very nice”
“Nice thick feathers”
“he really enjoys just feeling the soft textures”
What buyers complain about
“Not large”
“they certainly didnt look like the photo”
“Smell really bad”
“Ok product bit flimsy”
“Quite expensive for basic feathers”
“Cheap trash”
“Falls apart”
“It is also not the same colour as what is advertised”
“the feather is very thin”
Top return reasons
Common questions
- Is feathers profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 33 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the feathers niche?
- 26 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in feathers?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Smell. The return rate is 0.6%.
- When does demand for feathers peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the feathers niche?
- Listings span £3.05–£8.53; the average listing price is £5.15 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.