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Feathers

Maybe

Returns run at only 0.6% of orders. But prices span $3.05–$8.53, mostly outside the sweet spot, so Feathers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£92K/yr227K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
46%top-5 click share · 26 brands · 29 sellers

Flapen Score

Feathers against its category

The dotted line is the Home & Garden average. Past it, Feathers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feathers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Feathers 227K times last year and spent an estimated £92K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
7.9%
Market size, estimated
£92Ka year
Peak month
October1.8× the quietest month
Top search term
feathers121K searches a year

02 · Price

A sale here is worth £5.15.

Listings sell for £5.15 on average, from £3.05 to £8.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.15 that is £1K to £3K a year per listing.

Average price
£5.15under the $15 to $100 sweet spot
Price range
£3.05–£8.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #281 within Art & Craft Supplies. It carries 587 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#281in Art & Craft Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
587per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Feathers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

29

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

46%

Top 20: 85%

Open market

42%

  • Holmgren18%
  • Debbery16%
  • Kids B Crafty8%
  • BZS8%
  • Suupii5%
  • Muorruo4%

Demand

Feathers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Feathers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feathers121K/yr
  • feathers for crafting38K/yr
  • feather36K/yr
  • craft feathers16K/yr
  • coloured feathers5K/yr
  • natural feathers4K/yr
  • bird feathers4K/yr
  • craft feathers for children3K/yr

Reviews and returns

What reviews say buyers love and hate about Feathers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.34

Not large

Small feathers

Small size

Advertised Vs Actual Product18%−0.04

they certainly didnt look like the photo

Altogether misleading and disappointing

Not as described

Smell10%−0.07

Smell really bad

they ABSOLUTELY STINK

Stinks

Strength7%−0.04

Ok product bit flimsy

Dont have strong stems

Value For Money7%+0.52

Quite expensive for basic feathers

And not worth at all the price

Waste of money

Love

Quality-Overall27%+1.44

Good quality and all arrived intact

Excellent quality

Nice variety

Color22%+1.41

Nice colors

Pretty colours

Good amount of colours

Advertised Vs Actual Product18%−0.04

Will work

As described

Just what I needed

Value For Money9%+0.52

Value

Definitely worth the money

Good value for money

Design-Overall8%+1.02

Lovely feathers for projects

Perfect for my craft

Perfect for crafting

Return

0.6% Return rate 71% Fixable by listing

Size-Overall58%█▆▆▇▅▆

Not large

Small feathers

Small size

Quality-Overall14%▆▅▅▃█▃

Cheap trash

Not good quality

Poor Quality

Color5%▁▁▅▄▁█

It is also not the same colour as what is advertised

Thin4%▁▁▃█▁▃
Advertised Vs Actual Product3%▁▁█▁▁▄

they certainly didnt look like the photo

Altogether misleading and disappointing

Not as described

FAQ

Common Feathers questions

Answered from the same tracked data.