Feather Pillows
PassFeather Pillows scores 69 out of 100, a Pass. Shoppers spend $872K a year here, demand is soft, at -21.9% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £872K/yr635K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 29 sellers
Flapen Score
Feather Pillows against its category
The dotted line is the Home & Garden average. Past it, Feather Pillows is stronger. Inside it, weaker.
Market
The Feather Pillows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Feather Pillows 635K times last year and spent an estimated £872K. The top 5 brands take 50% of clicks. Demand peaks in Oct. Flapen scores it 69 out of 100, a Pass.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £872K a year.
- Searches, last 12 months
- 635K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £872Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- feather pillows203K searches a year
02 · Price
A sale here is worth £22.94.
Listings sell for £22.94 on average, from £10.90 to £43.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £22.94 that is £17K to £23K a year per listing.
- Average price
- £22.94inside the $15 to $100 sweet spot
- Price range
- £10.90–£43.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #130 within Home Textiles. It carries 1,105 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 43%
- Out of stock, average day
- 4.9%
- Average rank
- #130in Home Textiles
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,105per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Feather Pillows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sunshine Comforts Duck Feather Pillows (2 Pack) 1200GSM Luxury Bed Pillows for Sleeping (50X75cm) Soft for All Sleep Positions Breathable Washable & Hypoallergenic UK Standard Size
- Price
- £10.90
- Rating
- 4.3/5
- Reviews
- 1,796
- Age
- 1y ago

LSC Luxury White Duck Feather and Down Pillows Comfy Hotel Quality Pillow Pair Soft Duck Feather Filling 100% Polyester Cover Bed Pillows for Side Back Sleeping (pack of 2)
- Price
- £15.21
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 3y ago

Casabella Duck Feather & Down Pillows- Luxurious Comfort for Restful Sleep-Hypoallergenic & Anti Dust Mite-2 Duck Feather Pillows UK Standard Size(48x74cm)
- Price
- £17.44
- Rating
- 4.3/5
- Reviews
- 1,542
- Age
- 3y ago

The Royce Duck Feather Pillows 2 Pack - 100% Cotton Cover Hotel Quality Luxury Bed Pillows - Medium Soft Supportive Pillows for Side & Back Sleepers - Hypoallergenic Pillows Made in Britain - 48x74cm
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago

ANALIN 2 pack Goose Feather Down Pillows 100% Cotton Shell Non-allergenic & Anti dust mite Soft Hotel Quality Pillows (50% Goose Down)
- Price
- £35.82
- Rating
- 4.3/5
- Reviews
- 1,625
- Age
- 6y ago
Trending
90-day click momentum
Feather Pillow 48x74cm Luxury Hotel Quality Down Bed Pillows RDS Certified
- Price
- £33.22
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 4mo ago

Posh Tag Duck Feather Pillows (48 x 74) cm Hotel Quality Feather & Down Bed Pillows | Medium Firm Support Pillows for Side Sleepers | Soft Touch (Pack of 2)
- Price
- £17.82
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago

LSC Luxury White Duck Feather and Down Pillows Comfy Hotel Quality Pillow Pair Soft Duck Feather Filling 100% Polyester Cover Bed Pillows for Side Back Sleeping (pack of 2)
- Price
- £15.21
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 3y ago

Feather Pillow 48x74 Premium Duck Feather and Down Luxury Holtel Bed Pillow
- Price
- £31.31
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 6mo ago

YZTEX 2 Pack Goose Feather and Down Pillows 100% Cotton Shell Soft Hotel Quality Pillows(40% Down)
- Price
- £31.85
- Rating
- 4.2/5
- Reviews
- 650
- Age
- 5y ago
Newest
by launch date
Feather Pillow 48x74cm Luxury Hotel Quality Down Bed Pillows RDS Certified
- Price
- £33.22
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 4mo ago

Feather Pillow 48x74 Premium Duck Feather and Down Luxury Holtel Bed Pillow
- Price
- £31.31
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 6mo ago

Posh Tag Duck Feather Pillows (48 x 74) cm Hotel Quality Feather & Down Bed Pillows | Medium Firm Support Pillows for Side Sleepers | Soft Touch (Pack of 2)
- Price
- £17.82
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago

The Royce Duck Feather Pillows 2 Pack - 100% Cotton Cover Hotel Quality Luxury Bed Pillows - Medium Soft Supportive Pillows for Side & Back Sleepers - Hypoallergenic Pillows Made in Britain - 48x74cm
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 1y ago

Sunshine Comforts Duck Feather Pillows (2 Pack) 1200GSM Luxury Bed Pillows for Sleeping (50X75cm) Soft for All Sleep Positions Breathable Washable & Hypoallergenic UK Standard Size
- Price
- £10.90
- Rating
- 4.3/5
- Reviews
- 1,796
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
29
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
43%
Top 20: 85%
Open market
44%
- Sunshine Comforts16%
- Lifestyle comfort ltd10%
- Casabella10%
- ANALIN7%
- Silentnight6%
- The Royce6%
Demand
Feather Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Feather Pillows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- feather pillows203K/yr
- duck feather pillows114K/yr
- feather pillows 2 pack43K/yr
- down pillows44K/yr
- goose feather pillows39K/yr
- feather pillow30K/yr
- goose down pillow31K/yr
- duck down pillows19K/yr
- down pillow19K/yr
- duck feather pillow 2 pack10K/yr
Reviews and returns
What reviews say buyers love and hate about Feather Pillows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smell like dead animal
Smell like mold
Bad smell
Hard and uncomfortable
Not as comfortable as expected
And it is not quite comfortable- very hard
Disappointing Quality
Not the quality I was expecting
Too expensive for the quality
Not soft at all
Quite hard, harder than expected
Too Hard
They werent cheap either
Not that great for the money
Worried for the price compared to others they was going to be abit shoddy
Love
Extremely comfortable
I find them comfortable to use
its a really comfortable set up
the build quality is top-notch
Amazing quality
The cover feels good quality
Lovely and soft
Soft and Fluffy
Lovely soft material
Good price
Excellent Value
Money well spent
We find the pillows very comfy
Soft and comfortable pillow with good support
Comfortable and Versatile Cushion
Return
0.5% Return rate 15% Fixable by listing
Hard and uncomfortable
Not as comfortable as expected
And it is not quite comfortable- very hard
Smell like dead animal
Smell like mold
Bad smell
Pillows are a bit tough
Not impressed with the pillows
so much so I found them a bit too firm
Not soft at all
Quite hard, harder than expected
Too Hard
Disappointing Quality
Not the quality I was expecting
Too expensive for the quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feather Pillows questions
Answered from the same tracked data.









