Feather Duvet
MaybeReturns run at only 0.6% of orders. But demand is soft, at -36.4% this quarter, so Feather Duvet is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £275K/yr333K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 39%top-5 click share · 24 brands · 31 sellers
Flapen Score
Feather Duvet against its category
The dotted line is the Home & Garden average. Past it, Feather Duvet is stronger. Inside it, weaker.
Market
The Feather Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Feather Duvet 333K times last year and spent an estimated £275K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £275K a year.
- Searches, last 12 months
- 333K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £275Ka year
- Peak month
- November3.9× the quietest month
- Top search term
- duck feather duvet58K searches a year
02 · Price
A sale here is worth £40.63.
Listings sell for £40.63 on average, from £17.63 to £89.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £40.63 that is £4K to £10K a year per listing.
- Average price
- £40.63inside the $15 to $100 sweet spot
- Price range
- £17.63–£89.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #111 within Home Textiles. It carries 832 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 59%
- Out of stock, average day
- 7.8%
- Average rank
- #111in Home Textiles
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 832per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Feather Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lions Duck Feather Down Duvet Quilt - 13.5 Tog Duvet Double Size Anti Allergy and Down Proof Hotel Quality Soft Warm Cosy Quilt Ideal for Summer Winter Machine Washable 200x200cm
- Price
- £24.57
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 7mo ago

viceroy bedding Luxury Goose Feather and Down Duvet/Quilt 10.5 Tog Double Size
- Price
- £24.57
- Rating
- 4.1/5
- Reviews
- 1,982
- Age
- 15y ago

BedFabtasy Luxury Double Size Duvet 12 Tog Goose Feathers Down Duvet Heavyweight600TC 100% Cotton Cover & Down Proof FabricHotel Quality Double Quilt with 8 Corner TabsMachine Washable
- Price
- £50.88
- Rating
- 4.5/5
- Reviews
- 791
- Age
- 3y ago

13.5 Tog Duck Feather & Down Duvet Quilt Winter Warm Soft Fluffy Comfortable Duvet For all Season with Double Stitch 100% Cotton Anti- Dust Mite & Feather- Proof Fabric Anti-allergen (Single)
- Price
- £20.61
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 3y ago

BedFabtasy Luxury King Size Duvet 12 Tog Goose Feathers Down Duvet Heavyweight600TC Breathable 100% Cotton Cover & Down Proof FabricHotel Quality King Quilt with 8 Corner TabsMachine Washable
- Price
- £59.17
- Rating
- 4.5/5
- Reviews
- 791
- Age
- 3y ago
Trending
90-day click momentum
Feathers Down Duvet Insert Comforter Double Size 10.5 Tog All Season Hotel Luxury Bedding 100% Cotton Cover & Down Proof Fabric with 8 Corner Tabs Double-Stitched Machine Washable(200x200cm)
- Price
- £24.91
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 6mo ago

HitlineUK Double Duvet Goose Feather And Down Double Size Cotton Bed Quilt Soft Classic White Perfect For Cosy Nights
- Price
- £28.34
- Rating
- 4.1/5
- Reviews
- 376
- Age
- 4y ago

Lions Duck Feather Down Duvet Quilt - 13.5 Tog Duvet Double Size Anti Allergy and Down Proof Hotel Quality Soft Warm Cosy Quilt Ideal for Summer Winter Machine Washable 200x200cm
- Price
- £24.57
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 7mo ago

D & G THE DUCK AND GOOSE CO 10.5 Tog Double Size Down & Feather Duvet 100% Cotton Downproof Fabric Premium Box-Stitch Design Machine Washable
- Price
- £51.44
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago

Lions Duck Feather Down Duvet Quilt - 13.5 Tog Duvet King Size Anti Allergy and Down Proof Hotel Quality Soft Warm Cosy Quilt Ideal for Summer Winter Machine Washable 230x220cm
- Price
- £26.99
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 7mo ago
Newest
by launch date
Feathers Down Duvet Insert Comforter Double Size 10.5 Tog All Season Hotel Luxury Bedding 100% Cotton Cover & Down Proof Fabric with 8 Corner Tabs Double-Stitched Machine Washable(200x200cm)
- Price
- £24.91
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 6mo ago

Lions Duck Feather Down Duvet Quilt - 13.5 Tog Duvet Double Size Anti Allergy and Down Proof Hotel Quality Soft Warm Cosy Quilt Ideal for Summer Winter Machine Washable 200x200cm
- Price
- £24.57
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 7mo ago

Lions Duck Feather Down Duvet Quilt - 13.5 Tog Duvet King Size Anti Allergy and Down Proof Hotel Quality Soft Warm Cosy Quilt Ideal for Summer Winter Machine Washable 230x220cm
- Price
- £26.99
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 7mo ago

13.5 Tog Duck Feather & Down Duvet Anti Dustmite and Down Proof Cover White Duck Feather Duvet for All Year Round Premium Soft Warm & Cosy Quilt Ideal for Summer & Winter Machine Washable (Double)
- Price
- £23.47
- Rating
- 4.0/5
- Reviews
- 164
- Age
- 1y ago

D & G THE DUCK AND GOOSE CO 10.5 Tog Double Size Down & Feather Duvet 100% Cotton Downproof Fabric Premium Box-Stitch Design Machine Washable
- Price
- £51.44
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
24 rising
Sellers
31
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
39%
Top 20: 79%
Open market
28%
- BedFabtasy19%
- viceroy bedding14%
- Lions13%
- Silentnight12%
- D & G THE DUCK AND GOOSE CO8%
- ARLINENS7%
Demand
Feather Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Feather Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duck feather duvet58K/yr
- feather duvet45K/yr
- goose down duvet31K/yr
- feather duvet double20K/yr
- feather duvet king size20K/yr
- down duvet22K/yr
- goose feather duvet14K/yr
- duck down duvet king size10K/yr
- feather and down duvet10K/yr
- duck feather duvet king size16K/yr
Reviews and returns
What reviews say buyers love and hate about Feather Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Thick
Very thin feels as if it's got a tiny hand full of feathers in each quare
Not as thick as I thought-
It smells like its been stored away with a tent
The odour is nauseous
Awful smell
Amazon should be doing proper quality checks instead of allowing rubbish like this to be sold
Flat and cheap
Poor quality
A bit heavier than I would have liked
Quite heavy
Very heavy
Very expensive
I guess for £23 cant expect too much
Item not a worth a penny
Love
Very comfortable keeps you warm
Cosy warm
makes me feel warm
The cover is such good quality too
Beautiful quality
The quality feels solid
Really comfortable
It's incredibly comfortable to use
Comfortable feelings
Good for the price
Good Value for Money
Excellent value for money
Soft and warm
The material is soft
It feels smooth
Return
0.6% Return rate 32% Fixable by listing
Not fit for purpose
Too small
Was concerned when it was delivered that Id ordered the wrong size as the box was little
It smells like its been stored away with a tent
The odour is nauseous
Awful smell
Amazon should be doing proper quality checks instead of allowing rubbish like this to be sold
Flat and cheap
Poor quality
A bit heavier than I would have liked
Quite heavy
Very heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feather Duvet questions
Answered from the same tracked data.









