Skip to content

Feather Cushions

Fail

Demand is soft, at -30.5% this quarter, so Feather Cushions is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£57K/yr112K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
62%top-5 click share · 13 brands · 15 sellers

Flapen Score

Feather Cushions against its category

The dotted line is the Home & Garden average. Past it, Feather Cushions is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Feather Cushions 112K times last year and spent an estimated £57K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
3.3%
Market size, estimated
£57Ka year
Peak month
January1.8× the quietest month
Top search term
feather cushion inserts35K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £7.01 to £25.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.29 that is £2K to £4K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£7.01–£25.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #57 within Cushions & Accessories. It carries 1,570 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
27%
Out of stock, average day
3.7%
Average rank
#57in Cushions & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,570per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Feather Cushions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

14%

  • ARLINENS39%
  • HOMESCAPES20%
  • EGYPTO11%
  • Lancashire Textiles7%
  • OTPIPCS6%
  • Rohi3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Feather Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Feather Cushions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather cushion inserts35K/yr
  • duck feather cushions18K/yr
  • feather cushions16K/yr
  • feather cushion inserts 45cm x 45cm15K/yr
  • feather cushion pads8K/yr
  • duck feather cushion inserts8K/yr
  • feather cushion4K/yr
  • feather cushions 45cm x 45cm3K/yr
  • duck feather cushion inserts 45cm x 45cm3K/yr
  • 45x45 cushion insert feather3K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Cushions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.08

Not particularly good inserts

Cheap and not as advertised

Awful quality

Advertised Vs Actual Product10%−0.11

not as described

So the description was very inaccurate

Not as advertised

Cushion9%+1.87

Cushion covers feel like tissue

Cushions on, delivery poor

Not the best cushion in the world

Value For Money6%+1.02

not worth the price as cheaper ones are as good if not better

Expensive

Not worth the cost

Thickness6%−0.14

So thin

Really thin

Disappointing thin and lumpy

Love

Cushion32%+1.87

Nice soft and comfy cushions

Love these cushions

Cushions well filled

Quality-Overall18%−0.08

Beautifully made

are well made

Excellent product

Value For Money13%+1.02

Worth the money

Good price

Great value

Comfort-Overall5%+0.46

Quality and comfort

Comfortable sleeping

These pillows are luxurious and so soft

Fluffiness4%+0.33

I love these as they so fluffy

Nice and bouncy

Brilliant cushion infills

Return

0.1% Return rate 70% Fixable by listing

Size-Overall63%▇▇█▇▅▆

it was then noticed how small the cushion was

The items received were not to size measuring various sizes from 17 3/4 to 18 1/4 along anyone edge

Slightly overfilled and definitely not 50x50cm

Cushion15%▆▆▅▇▅█

Cushion covers feel like tissue

Cushions on, delivery poor

Not the best cushion in the world

Quality-Overall6%▁█▁▆▇▂

Not particularly good inserts

Cheap and not as advertised

Awful quality

Advertised Vs Actual Product2%▄▅▂▃█▂

not as described

So the description was very inaccurate

Not as advertised

Smell2%▅▁▁▂█▄

Stinks

smell weird

very strong odor

FAQ

Common Feather Cushions questions

Answered from the same tracked data.