Feather Cushions
FailDemand is soft, at -30.5% this quarter, so Feather Cushions is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £57K/yr112K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 15 sellers
Flapen Score
Feather Cushions against its category
The dotted line is the Home & Garden average. Past it, Feather Cushions is stronger. Inside it, weaker.
Market
The Feather Cushions market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Feather Cushions 112K times last year and spent an estimated £57K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £57Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- feather cushion inserts35K searches a year
02 · Price
A sale here is worth £15.29.
Listings sell for £15.29 on average, from £7.01 to £25.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.29 that is £2K to £4K a year per listing.
- Average price
- £15.29inside the $15 to $100 sweet spot
- Price range
- £7.01–£25.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #57 within Cushions & Accessories. It carries 1,570 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 27%
- Out of stock, average day
- 3.7%
- Average rank
- #57in Cushions & Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,570per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Feather Cushions products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ARLINENS Pack of 2 Duck Feather & Down Cushion Pad Inner Insert -100% Natural Cotton Anti Dust Mite and Down Proof Cushion Pads Cover/Non Allergenic (18x18)
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago

ARLINENS Pack of 2 Duck Feather & Down Cushion Pad Inner Insert -100% Natural Cotton Anti Dust Mite and Down Proof Cushion Pads Cover/Non Allergenic (20x20)
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago

HOMESCAPES 2 Pack Luxury Duck Feather Cushion Inserts 45cm x 45cm (18 x 18) Perfect Bounce Back and Down-Proof Cover Generously Filled Inner Pads Filler Hypoallergenic RDS Certified Machine Washable
- Price
- £13.33
- Rating
- 4.4/5
- Reviews
- 3,903
- Age
- 2y ago

EGYPTO Pack of 4 White Duck Feather Cushion Inserts 45cm x 45cm 100% Natural Cotton Down Proof Cover Double Stitched Seams Non Allergenic Feather cushions inner (Pack of Four 18 x 18)
- Price
- £23.92
- Rating
- 4.4/5
- Reviews
- 762
- Age
- 1y ago

Lancashire Textiles Cushion Pads Generously Filled With Ethically Sourced Duck Feathers Encased In Pure Cambric Cotton Cover 4 Pack 18 x 18 (45cm) - 100% Downproof Cotton Cover - Made in UK
- Price
- £25.25
- Rating
- 4.5/5
- Reviews
- 1,755
- Age
- 9y ago
Trending
90-day click momentum
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 4 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 2 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

Oubonun Cushion Inserts 45x45cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (18x18 Inch)
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 2,931
- Age
- 5y ago

Adam Home Cushion Inserts 50cm x 50cm (20 x 20 inches) Hypoallergenic Fluffy White Cushion Inner Perfect Hollowfibre for Sofa Cushion Pads (Pack of 4)
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 3,832
- Age
- 1y ago
Newest
by launch date
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago

Cushion Inserts 45cm x 45cm - Pack of 2 Cushion Pads 18 x 18 Cushion Insert Hollowfibre 45 x 45 Cushion Inner Square Pillows for Bed Hypoallergenic Inner Cushion Fillers
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 9mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 2 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

OTPIPCS 40 x 40 CM Cushion Insert Set of 2 Down Alternative 16 x 16 Inche Throw Pillow Inserts Small Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £14.30
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 4 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
14%
- ARLINENS39%
- HOMESCAPES20%
- EGYPTO11%
- Lancashire Textiles7%
- OTPIPCS6%
- Rohi3%
- Open — no brand owns it (7 brands, 14%)
Demand
Feather Cushions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Feather Cushions search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- feather cushion inserts35K/yr
- duck feather cushions18K/yr
- feather cushions16K/yr
- feather cushion inserts 45cm x 45cm15K/yr
- feather cushion pads8K/yr
- duck feather cushion inserts8K/yr
- feather cushion4K/yr
- feather cushions 45cm x 45cm3K/yr
- duck feather cushion inserts 45cm x 45cm3K/yr
- 45x45 cushion insert feather3K/yr
Reviews and returns
What reviews say buyers love and hate about Feather Cushions
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not particularly good inserts
Cheap and not as advertised
Awful quality
not as described
So the description was very inaccurate
Not as advertised
Cushion covers feel like tissue
Cushions on, delivery poor
Not the best cushion in the world
not worth the price as cheaper ones are as good if not better
Expensive
Not worth the cost
So thin
Really thin
Disappointing thin and lumpy
Love
Nice soft and comfy cushions
Love these cushions
Cushions well filled
Beautifully made
are well made
Excellent product
Worth the money
Good price
Great value
Quality and comfort
Comfortable sleeping
These pillows are luxurious and so soft
I love these as they so fluffy
Nice and bouncy
Brilliant cushion infills
Return
0.1% Return rate 70% Fixable by listing
it was then noticed how small the cushion was
The items received were not to size measuring various sizes from 17 3/4 to 18 1/4 along anyone edge
Slightly overfilled and definitely not 50x50cm
Cushion covers feel like tissue
Cushions on, delivery poor
Not the best cushion in the world
Not particularly good inserts
Cheap and not as advertised
Awful quality
not as described
So the description was very inaccurate
Not as advertised
Stinks
smell weird
very strong odor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feather Cushions questions
Answered from the same tracked data.









