Feather Cushions
FailDemand is soft, at -30.5% this quarter, so Feather Cushions is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £57K/yr112K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 15 sellers
Flapen Score
Feather Cushions against its category
The dotted line is the Home & Garden average. Past it, Feather Cushions is stronger. Inside it, weaker.
Market
The Feather Cushions market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Feather Cushions 112K times last year and spent an estimated £57K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £57Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- feather cushion inserts35K searches a year
02 · Price
A sale here is worth £15.29.
Listings sell for £15.29 on average, from £7.01 to £25.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.29 that is £2K to £4K a year per listing.
- Average price
- £15.29inside the $15 to $100 sweet spot
- Price range
- £7.01–£25.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #57 within Cushions & Accessories. It carries 1,570 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 27%
- Out of stock, average day
- 3.7%
- Average rank
- #57in Cushions & Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,570per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Feather Cushions products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ARLINENS Pack of 2 Duck Feather & Down Cushion Pad Inner Insert -100% Natural Cotton Anti Dust Mite and Down Proof Cushion Pads Cover/Non Allergenic (18x18)
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago

ARLINENS Pack of 2 Duck Feather & Down Cushion Pad Inner Insert -100% Natural Cotton Anti Dust Mite and Down Proof Cushion Pads Cover/Non Allergenic (20x20)
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago

HOMESCAPES 2 Pack Luxury Duck Feather Cushion Inserts 45cm x 45cm (18 x 18) Perfect Bounce Back and Down-Proof Cover Generously Filled Inner Pads Filler Hypoallergenic RDS Certified Machine Washable
- Price
- £13.33
- Rating
- 4.4/5
- Reviews
- 3,903
- Age
- 2y ago

EGYPTO Pack of 4 White Duck Feather Cushion Inserts 45cm x 45cm 100% Natural Cotton Down Proof Cover Double Stitched Seams Non Allergenic Feather cushions inner (Pack of Four 18 x 18)
- Price
- £23.92
- Rating
- 4.4/5
- Reviews
- 762
- Age
- 1y ago

Lancashire Textiles Cushion Pads Generously Filled With Ethically Sourced Duck Feathers Encased In Pure Cambric Cotton Cover 4 Pack 18 x 18 (45cm) - 100% Downproof Cotton Cover - Made in UK
- Price
- £25.25
- Rating
- 4.5/5
- Reviews
- 1,755
- Age
- 9y ago
Trending
estimated 90-day click momentum
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 4 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 2 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

Oubonun Cushion Inserts 45x45cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (18x18 Inch)
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 2,931
- Age
- 5y ago

Adam Home Cushion Inserts 50cm x 50cm (20 x 20 inches) Hypoallergenic Fluffy White Cushion Inner Perfect Hollowfibre for Sofa Cushion Pads (Pack of 4)
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 3,832
- Age
- 1y ago
Newest
by launch date
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago

Cushion Inserts 45cm x 45cm - Pack of 2 Cushion Pads 18 x 18 Cushion Insert Hollowfibre 45 x 45 Cushion Inner Square Pillows for Bed Hypoallergenic Inner Cushion Fillers
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 9mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 2 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

OTPIPCS 40 x 40 CM Cushion Insert Set of 2 Down Alternative 16 x 16 Inche Throw Pillow Inserts Small Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £14.30
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

OTPIPCS 45 x 45 CM Cushion Inserts Set of 4 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
15
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
14%
- ARLINENS39%
- HOMESCAPES20%
- EGYPTO11%
- Lancashire Textiles7%
- OTPIPCS6%
- Rohi3%
- Open — no brand owns it (7 brands, 14%)
Demand
Feather Cushions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Feather Cushions search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- feather cushion inserts35K/yr
- duck feather cushions18K/yr
- feather cushions16K/yr
- feather cushion inserts 45cm x 45cm15K/yr
- feather cushion pads8K/yr
- duck feather cushion inserts8K/yr
- feather cushion4K/yr
- feather cushions 45cm x 45cm3K/yr
- duck feather cushion inserts 45cm x 45cm3K/yr
- 45x45 cushion insert feather3K/yr
Reviews and returns
What reviews say buyers love and hate about Feather Cushions
We read the reviews and the return reasons for every product selling here.
“Not particularly good inserts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feather Cushions questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









