Feather Cushions
soft demand (-30.5% this quarter) — Feather Cushions doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Feather Cushions profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Feather Cushions is a £57K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Feather Cushions: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.5% over the last 90 days and 3.3% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Feather Cushions products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ARLINENS Pack of 2 Duck Feather & Down Cushion Pad Inner Insert -100% Natural Cotton Anti Dust Mite and Down Proof Cushion Pads Cover/Non Allergenic (18x18)
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago
ARLINENS Pack of 2 Duck Feather & Down Cushion Pad Inner Insert -100% Natural Cotton Anti Dust Mite and Down Proof Cushion Pads Cover/Non Allergenic (20x20)
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago
HOMESCAPES 2 Pack Luxury Duck Feather Cushion Inserts 45cm x 45cm (18 x 18) Perfect Bounce Back and Down-Proof Cover Generously Filled Inner Pads Filler Hypoallergenic RDS Certified Machine Washable
- Price
- £13.33
- Rating
- 4.4/5
- Reviews
- 3,903
- Age
- 2y ago
EGYPTO Pack of 4 White Duck Feather Cushion Inserts 45cm x 45cm 100% Natural Cotton Down Proof Cover Double Stitched Seams Non Allergenic Feather cushions inner (Pack of Four 18 x 18)
- Price
- £23.92
- Rating
- 4.4/5
- Reviews
- 762
- Age
- 1y ago
Lancashire Textiles Cushion Pads Generously Filled With Ethically Sourced Duck Feathers Encased In Pure Cambric Cotton Cover 4 Pack 18 x 18 (45cm) - 100% Downproof Cotton Cover - Made in UK
- Price
- £25.25
- Rating
- 4.5/5
- Reviews
- 1,755
- Age
- 9y ago
Trending
90-day click momentum
LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago
OTPIPCS 45 x 45 CM Cushion Inserts Set of 4 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago
OTPIPCS 45 x 45 CM Cushion Inserts Set of 2 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago
Oubonun Cushion Inserts 45x45cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (18x18 Inch)
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 2,931
- Age
- 5y ago
Adam Home Cushion Inserts 50cm x 50cm (20 x 20 inches) Hypoallergenic Fluffy White Cushion Inner Perfect Hollowfibre for Sofa Cushion Pads (Pack of 4)
- Price
- £9.72
- Rating
- 4.4/5
- Reviews
- 3,832
- Age
- 1y ago
Newest
by launch dateLANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5,144
- Age
- 7mo ago
Cushion Inserts 45cm x 45cm - Pack of 2 Cushion Pads 18 x 18 Cushion Insert Hollowfibre 45 x 45 Cushion Inner Square Pillows for Bed Hypoallergenic Inner Cushion Fillers
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 9mo ago
OTPIPCS 45 x 45 CM Cushion Inserts Set of 2 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £15.96
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago
OTPIPCS 40 x 40 CM Cushion Insert Set of 2 Down Alternative 16 x 16 Inche Throw Pillow Inserts Small Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £14.30
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago
OTPIPCS 45 x 45 CM Cushion Inserts Set of 4 Down Alternative 18 x 18 Inch Throw Pillow Inserts Medium Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
14%
- ARLINENS39%
- HOMESCAPES20%
- EGYPTO11%
- Lancashire Textiles7%
- OTPIPCS6%
- Rohi3%
- Open — no brand owns it (7 brands, 14%)
Feather Cushions demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Top Feather Cushions search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- feather cushion inserts35K/yr
- duck feather cushions18K/yr
- feather cushions16K/yr
- feather cushion inserts 45cm x 45cm15K/yr
- feather cushion pads8K/yr
- duck feather cushion inserts8K/yr
- feather cushion4K/yr
- feather cushions 45cm x 45cm3K/yr
- duck feather cushion inserts 45cm x 45cm3K/yr
- 45x45 cushion insert feather3K/yr
What reviews say buyers love and hate about Feather Cushions
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Nice soft and comfy cushions”
“Beautifully made”
“Worth the money”
“Quality and comfort”
“I love these as they so fluffy”
What buyers complain about
73% of reviews“Not particularly good inserts”
“not as described”
“Cushion covers feel like tissue”
“not worth the price as cheaper ones are as good if not better”
“So thin”
Feather Cushions return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Feather Cushions questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
