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Favour Boxes

Fail

Prices span $4.21–$12.26, mostly outside the sweet spot, so Favour Boxes is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£12K/yr135K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
41%top-5 click share · 24 brands · 28 sellers

Flapen Score

Favour Boxes against its category

The dotted line is the Home & Garden average. Past it, Favour Boxes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Favour Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Favour Boxes 135K times last year and spent an estimated £12K. The top 5 brands take 54% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
1.2%
Market size, estimated
£12Ka year
Peak month
August1.3× the quietest month
Top search term
favour boxes63K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £4.21 to £12.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.61 that is £0 to £761 a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£4.21–£12.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£761
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #361 within Party Supplies. It carries 290 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
17.4%
Average rank
#361in Party Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Favour Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£612£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

28

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

41%

Top 20: 82%

Open market

41%

  • Fentar19%
  • Nwvuop14%
  • Generic8%
  • YankMooM7%
  • JZK7%
  • HSEAMALL5%

Demand

Favour Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Favour Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • favour boxes63K/yr
  • wedding favour boxes42K/yr
  • party favour boxes8K/yr
  • wedding favours boxes5K/yr
  • small favour boxes5K/yr
  • wedding favour box3K/yr
  • favour box4K/yr
  • gold favour boxes3K/yr
  • white favour boxes2K/yr
  • favour boxes 100pcs1K/yr

Reviews and returns

What reviews say buyers love and hate about Favour Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.30

Small

Way smaller than expected

Tiny

Instructions/User Manual/Troubleshooting10%−0.05

No instructions in pack

Assembly/Installation10%+0.11

Difficult to get them to stay built up

Ease Of Use7%−0.04

The ribbons are rough cut which makes it even harder to try

Weight Heavy7%−0.04

anything too heavy

Love

Quality-Overall24%+2.15

good quality card

Excellent quality

They are so nicely made

Value For Money14%+0.85

excellent value

Price good

so they're way better value for money

Assembly/Installation13%+0.11

Easy to assemble

are very easy to put together

They are easy to assemble

Ease Of Use11%−0.04

Very easy

I found them simple to do

Easy to put together

Advertised Vs Actual Product8%−0.05

Does the product work as advertised/expected: Yes

Done the job

Return

3.7% Return rate 78% Fixable by listing

Size-Overall69%▆▅█▇▅▇

Small

Way smaller than expected

Tiny

Strength10%▃█▄▅▅▄
Color6%▃█▂▁▅▂
Quality-Overall5%█▁▃▅▁▆
Assembly/Installation3%▄▁▁▁█▁

Difficult to get them to stay built up

FAQ

Common Favour Boxes questions

Answered from the same tracked data.