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Favour Boxes

prices mostly outside the sweet spot ($4.21–$12.26) — Favour Boxes doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51

Market size 3Growth 18Conversion 15Competition 74Returns 42Price range 0Avg price 21Brand share 81Review moat 86Quality gap 43
This niche Category average · 5,777 niches

Is Favour Boxes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Favour Boxes is a £12K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 38/100.

Favour Boxes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 1.2% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr3K
Search volume / yr-14.3%135K
Conversion rate1.2%
Avg price£7.61

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers24 · 28
Top-5 product click share41%
Open market46%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement65%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews290

Top Favour Boxes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£612£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

28

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

41%

Top 20: 82%

Open market

41%

  • Fentar19%
  • Nwvuop14%
  • Generic8%
  • YankMooM7%
  • JZK7%
  • HSEAMALL5%

Favour Boxes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR1.2%Products34Brands24Top 5 Brands54%OOS Rate17.4%Rating4.5★Reviews290Avg BSR#361
4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Favour Boxes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • favour boxes63K/yr
  • wedding favour boxes42K/yr
  • party favour boxes8K/yr
  • wedding favours boxes5K/yr
  • small favour boxes5K/yr
  • wedding favour box3K/yr
  • favour box4K/yr
  • gold favour boxes3K/yr
  • white favour boxes2K/yr
  • favour boxes 100pcs1K/yr

What reviews say buyers love and hate about Favour Boxes

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall24%

good quality card

Value For Money14%

excellent value

Assembly/Installation13%

Easy to assemble

Ease Of Use11%

Very easy

Advertised Vs Actual Product8%

Does the product work as advertised/expected: Yes

What buyers complain about

87% of reviews
Size-Overall53%

Small

Instructions/User Manual/Troubleshooting10%

No instructions in pack

Assembly/Installation10%

Difficult to get them to stay built up

Ease Of Use7%

The ribbons are rough cut which makes it even harder to try

Weight Heavy7%

anything too heavy

Favour Boxes return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Strength
10%
3Color
6%
4Quality-Overall
5%
5Assembly/Installation
3%

Common Favour Boxes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Favour Boxes 38/100 on Amazon United Kingdom — Skip it. The niche generates £12K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -14.3% over the last 90 days.
Search demand for Favour Boxes on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.