favour boxes
Skip itPrices mostly outside the sweet spot ($4.21–$12.26) — this niche doesn't clear our bar today.
Review moat
Great289.71avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 135K searches
Price range
Bad£4.21–£12.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, favour boxes is a £12K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
favour boxes market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £15K–£19K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 65%
- Out of stock
- 17.4%
- Avg brand age
- 36 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
28
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
41%
Top 20: 82%
Open market
41%
- Fentar19%
- Nwvuop14%
- Generic8%
- YankMooM7%
- JZK7%
- HSEAMALL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top favour boxes search terms
- favour boxes63K/yr
- wedding favour boxes42K/yr
- party favour boxes8K/yr
- wedding favours boxes5K/yr
- small favour boxes5K/yr
- wedding favour box3K/yr
- favour box4K/yr
- gold favour boxes3K/yr
- white favour boxes2K/yr
- favour boxes 100pcs1K/yr
Top favour boxes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Pcs Wedding Favour Boxes Carved Hollow Small Gift Box for Personalised Sweets White Favour Boxes with Ribbon Wedding Favours Box for Guests Party Decoration Hold Candy Chocolate(5x5x7cm)
Fentar£7.194.1★782 rev
48 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)
Nwvuop£9.584.6★21 rev
24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(Green Ribbons)
Nwvuop£6.794.6★21 rev
HSEAMALL Pillow Shape Wedding Favour Boxes Party Gift Box Sweets Candy Box 50-Pack (Gold Print)
HSEAMALL£7.174.5★1,337 rev
30 Pcs Small White Gift Boxes with Lids
QiXinGYL£4.564.3★348 rev
Newest
by launch date48 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)
Nwvuop£9.5821 rev
24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(Green Ribbons)
Nwvuop£6.7921 rev
24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)
Nwvuop£6.5921 rev
QWORK 30PCS 7x7x7cm Cube Transparent PVC Gift Boxes Favour Boxes for Gift Jewelry Storage Cakes & Candy
QWORK£7.1040 rev
10 Pink Floral Wedding Favour Boxes Birthday Nikkah Shaadi Mehndi Eid Baby Shower Gender Reveal Engagement Favour Boxes Return Gift Boxes Wedding Decorations.
Generic£4.212 rev
Trending
90-day click momentum48 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)
Nwvuop£9.584.6★
Trimming Shop 100pcs Love Birds Wedding Favour Boxes with Organza Ribbon Laser Cut Gift Boxes for Candy Chocolate Sweets Guest Party Decoration Baby Shower - 5cmx5cmx8cm Beige
Trimming Shop£12.264.0★
24 Pack White Favour Boxes Mini Gift Bag Party Gift Boxes for Wedding Baby Shower(White Ribbons)
Nwvuop£6.594.6★
JZK 50 x Pink butterfly paper wedding favours boxes small party gift box sweets candy box Confetti box for wedding birthday girl baby shower baptism Holy communion party bags
JZK£6.314.6★
TsunNee 30PCS Hollow Paper Candy Boxes - Flower Pattern Wedding Favour & DIY Party Gift Boxes
TsunNee£7.484.3★
What buyers say about favour boxes
What buyers praise and complain about, mined from review topics.What buyers love
“good quality card”
“excellent value”
“Easy to assemble”
“Very easy”
“Does the product work as advertised/expected: Yes”
“So much fun doing mini presents with them”
“looks really elegant”
“sturdy, strong”
“delicate designs in nice pastel colours”
“A reasonably thick card so they stay formed”
What buyers complain about
“Small”
“No instructions in pack”
“Difficult to get them to stay built up”
“The ribbons are rough cut which makes it even harder to try”
“anything too heavy”
Top return reasons
Common questions
- Is favour boxes profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the favour boxes niche?
- 24 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in favour boxes?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 3.7%.
- When does demand for favour boxes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the favour boxes niche?
- Listings span £4.21–£12.26; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.