faux fur throw
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.38avg listing price — sweet spot $15–$100
Price range
Great£8.81–£52.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,770.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad£32K£32K/yr · 297K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, faux fur throw is a £32K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
faux fur throw market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 91%
- Out of stock
- 28.7%
- Avg brand age
- 48 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
37
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
46%
Top 20: 81%
Open market
32%
- DREAMLANDING28%
- BATTILO HOME11%
- Coastline9%
- HORIMOTE HOME7%
- Everlasting Comfort6%
- Wajade6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -48.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.2×
Top faux fur throw search terms
- faux fur throw132K/yr
- faux fur blanket35K/yr
- fur throw35K/yr
- fur blanket30K/yr
- fur throws for sofa22K/yr
- faux fur throws18K/yr
- minky blanket6K/yr
- faux fur throw blanket11K/yr
- fur blankets and throws8K/yr
Top faux fur throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DREAMLANDING Faux Rabbit Fur Luxury Plush Sherpa Throw Blanket Reversible Fuzzy Warm Cozy Fluffy Fur Blanket for Bed Sofa Couch Home Decor (Cream 130 * 150cm)
DREAMLANDING£21.284.7★774 rev
DREAMLANDING Faux Rabbit Fur Luxury Plush Sherpa Throw Blanket Reversible Fuzzy Warm Cozy Fluffy Fur Blanket for Bed Sofa Couch Home Decor (Cream 150 * 200cm)
DREAMLANDING£29.334.7★774 rev
BATTILO HOME Faux Fur Throw Blanket Brown 125x150cm Luxury Fuzzy Warm Cozy Fluffy Fur Blanket for Bed Sofa Couch Home Decor
BATTILO HOME£43.364.6★4,967 rev
Coastline Luxury Two-Tone Faux Rabbit Fur Throw Blanket Ultra Soft Fluffy Warm Thick Plush Throw Decorative Fuzzy Blanket for Sofa Couch Bed Chair Coffee Brown 127x152cm
Coastline£18.794.5★1,327 rev
Luxury Plush Faux Fur Throw Blanket - Long Pile Brown with Black Tipped Super Warm Fuzzy Elegant Fluffy Decoration for Sofa Armchair Couch and Bed 125 x 150cm
HORIMOTE HOME£39.194.5★1,338 rev
Newest
by launch date
Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Beige 150x200 cm for Sofa Throw Bed Gift Idea
Bedsure£15.12246 rev
SLIVERY&CHAVALIER Faux Fur Throw Blanket for Couch 1000 GSM Cozy Fuzzy Fluffy Soft Plush Thick Bubble Sherpa Blanket for Sofa Bedroom Living Room Mothers Day Birthday Gifts for Women Home Decor
SLIVERY&CHAVALIER£22.12550 rev
LAGRATY Faux Rabbit Fur Blanket: 130x160cm Luxury Soft Fluffy Thick Fur Throw Blanket for Couch Bed Sofa - Cozy Plush Bubble Blankets with Warm Flannel Fleece(Single Cream White)
L'AGRATY£22.25288 rev
Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Off White 150x200 cm for Sofa Throw Bed Gift Idea
Bedsure£14.27246 rev
DREAMLANDING Luxury Faux Fox Fur Throw Blanket Long Fluff Fuzzy Thick Cozy Warm Blanket for Sofa Couch Bed Home Decor with Soft Cozy Velvet Back for Winter (Khaki 130150cm)
DREAMLANDING£22.9316 rev
Trending
90-day click momentumBedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Beige 150x200 cm for Sofa Throw Bed Gift Idea
Bedsure£15.124.6★
Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Off White 150x200 cm for Sofa Throw Bed Gift Idea
Bedsure£14.274.6★
DREAMLANDING Luxury Faux Fox Fur Throw Blanket Long Fluff Fuzzy Thick Cozy Warm Blanket for Sofa Couch Bed Home Decor with Soft Cozy Velvet Back for Winter (Khaki 130150cm)
DREAMLANDING£22.934.5★
Tuddrom Decorative Extra Soft Fuzzy Faux Fur Throw Blanket 50 x 60 Solid Reversible Long Hair Shaggy Blanket Fluffy Cozy Plush Comfy Microfiber Fleece Blankets for Couch Sofa Bedroom Cream White
Tuddrom£11.874.5★
HOMFINE Luxury Faux Fur Throw Blanket - Long Fluff Fuzzy Super Thick Blanket for Sofa Couch Bed Home Decor with Soft Cozy Plush Velvet Back Warm Fluff Throw for Winter White 130X150CM
HOMFINE£28.423.8★
What buyers say about faux fur throw
What buyers praise and complain about, mined from review topics.What buyers love
“It is silky soft”
“Excellent product”
“Excellent value”
“still gives a nice enveloping warmth”
“Soft and comfortable”
“The colour is nice”
“Very fluffy and looks nice”
“After washing, they look brand new”
“Just what I needed”
“Fits a single bed with comfort”
What buyers complain about
“Omg so small”
“Not very thick either”
“Really expensive looking”
“the pictures are deceiving”
“unfortunately it was cheap looking”
“slippery feeling”
“Dont put in washing machine”
“Cheap material”
“Uncomfortable and not very good”
“Uncomfortable and itchy”
Top return reasons
Common questions
- Is faux fur throw profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 45 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the faux fur throw niche?
- 27 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in faux fur throw?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 2.0%.
- When does demand for faux fur throw peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the faux fur throw niche?
- Listings span £8.81–£52.70; the average listing price is £22.38 (sweet spot $15–$100). The average incumbent carries 2,770 reviews — the moat a new listing must climb.