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Faux Fur Throw

Fail

Demand is soft, at -48.2% this quarter, so Faux Fur Throw is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£32K/yr297K searches / yr
90-day growth
-48.2%search demand this quarter
Competition
46%top-5 click share · 27 brands · 37 sellers

Flapen Score

Faux Fur Throw against its category

The dotted line is the Home & Garden average. Past it, Faux Fur Throw is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faux Fur Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Faux Fur Throw 297K times last year and spent an estimated £32K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-48.2%
Conversion, latest week
0.5%
Market size, estimated
£32Ka year
Peak month
December7.2× the quietest month
Top search term
faux fur throw132K searches a year

02 · Price

A sale here is worth £22.38.

Listings sell for £22.38 on average, from £8.81 to £52.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.38 that is £0 to £2K a year per listing.

Average price
£22.38inside the $15 to $100 sweet spot
Price range
£8.81–£52.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #288 within Home Textiles. It carries 2,770 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
28.7%
Average rank
#288in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,770per listing
Listings tracked
45

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Faux Fur Throw products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£958£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

37

Est. top-5 brand share

62%

Top 20: 95%

Est. top-5 click share

46%

Top 20: 81%

Open market

32%

  • DREAMLANDING28%
  • BATTILO HOME11%
  • Coastline9%
  • HORIMOTE HOME7%
  • Everlasting Comfort6%
  • Wajade6%

Demand

Faux Fur Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Faux Fur Throw search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • faux fur throw132K/yr
  • faux fur blanket35K/yr
  • fur throw35K/yr
  • fur blanket30K/yr
  • fur throws for sofa22K/yr
  • faux fur throws18K/yr
  • minky blanket6K/yr
  • faux fur throw blanket11K/yr
  • fur blankets and throws8K/yr

Reviews and returns

What reviews say buyers love and hate about Faux Fur Throw

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Omg so small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Faux Fur Throw questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data