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Faux Fur Throw

Fail

Demand is soft, at -48.2% this quarter, so Faux Fur Throw is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£32K/yr297K searches / yr
90-day growth
-48.2%search demand this quarter
Competition
46%top-5 click share · 27 brands · 37 sellers

Flapen Score

Faux Fur Throw against its category

The dotted line is the Home & Garden average. Past it, Faux Fur Throw is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faux Fur Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Faux Fur Throw 297K times last year and spent an estimated £32K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-48.2%
Conversion, latest week
0.5%
Market size, estimated
£32Ka year
Peak month
December7.2× the quietest month
Top search term
faux fur throw132K searches a year

02 · Price

A sale here is worth £22.38.

Listings sell for £22.38 on average, from £8.81 to £52.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.38 that is £0 to £2K a year per listing.

Average price
£22.38inside the $15 to $100 sweet spot
Price range
£8.81–£52.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #288 within Home Textiles. It carries 2,770 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
28.7%
Average rank
#288in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,770per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Faux Fur Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£958£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

37

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

46%

Top 20: 81%

Open market

32%

  • DREAMLANDING28%
  • BATTILO HOME11%
  • Coastline9%
  • HORIMOTE HOME7%
  • Everlasting Comfort6%
  • Wajade6%

Demand

Faux Fur Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Faux Fur Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faux fur throw132K/yr
  • faux fur blanket35K/yr
  • fur throw35K/yr
  • fur blanket30K/yr
  • fur throws for sofa22K/yr
  • faux fur throws18K/yr
  • minky blanket6K/yr
  • faux fur throw blanket11K/yr
  • fur blankets and throws8K/yr

Reviews and returns

What reviews say buyers love and hate about Faux Fur Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.10

Omg so small

Size is very much smaller than the one showing

I got the smaller one because I wanted it to fit in my washing machine

Thickness14%−0.08

Not very thick either

Not as thick as I thought

Its thin

Value For Money7%+0.63

Really expensive looking

Definitely not worth the price paid. £20 for it

It was not worth the money in my opinion I opted for a more expensive throw

Advertised Vs Actual Product7%−0.05

the pictures are deceiving

the description was also different

Not as pictured

Quality-Overall5%+0.54

unfortunately it was cheap looking

Let down by quality

Love

Soft Feel33%

It is silky soft

Soft and fluffy

Lovely and soft

Quality-Overall14%+0.54

Excellent product

Luxurious quality

good quality makes a sofa or bed look plush

Value For Money12%+0.63

Excellent value

Good price

Well worth the money

Warmth8%+0.27

still gives a nice enveloping warmth

Nice and warm

warm true to size highly recommended

Comfort-Overall4%

Soft and comfortable

Feels Luxurious

luxurious to the touch

Return

2.0% Return rate 70% Fixable by listing

Color34%██▅▆█▅
Size-Overall20%▄▇█▆▅█

Omg so small

Size is very much smaller than the one showing

I got the smaller one because I wanted it to fit in my washing machine

Quality-Overall10%▇▆█▆▇▄

unfortunately it was cheap looking

Let down by quality

Thin8%▃▃▃█▄█
Advertised Vs Actual Product6%▄▃▇█▃▆

the pictures are deceiving

the description was also different

Not as pictured

FAQ

Common Faux Fur Throw questions

Answered from the same tracked data.