Faux Fur Throw
FailDemand is soft, at -48.2% this quarter, so Faux Fur Throw is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £32K/yr297K searches / yr
- 90-day growth
- -48.2%search demand this quarter
- Competition
- 46%top-5 click share · 27 brands · 37 sellers
Flapen Score
Faux Fur Throw against its category
The dotted line is the Home & Garden average. Past it, Faux Fur Throw is stronger. Inside it, weaker.
Market
The Faux Fur Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Faux Fur Throw 297K times last year and spent an estimated £32K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 297K
- Growth, 90 days vs prior 90
- -48.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £32Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- faux fur throw132K searches a year
02 · Price
A sale here is worth £22.38.
Listings sell for £22.38 on average, from £8.81 to £52.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.38 that is £0 to £2K a year per listing.
- Average price
- £22.38inside the $15 to $100 sweet spot
- Price range
- £8.81–£52.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #288 within Home Textiles. It carries 2,770 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 89%
- Out of stock, average day
- 28.7%
- Average rank
- #288in Home Textiles
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,770per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Faux Fur Throw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DREAMLANDING Faux Rabbit Fur Luxury Plush Sherpa Throw Blanket Reversible Fuzzy Warm Cozy Fluffy Fur Blanket for Bed Sofa Couch Home Decor (Cream 130 * 150cm)
- Price
- £21.28
- Rating
- 4.7/5
- Reviews
- 774
- Age
- 2y ago

DREAMLANDING Faux Rabbit Fur Luxury Plush Sherpa Throw Blanket Reversible Fuzzy Warm Cozy Fluffy Fur Blanket for Bed Sofa Couch Home Decor (Cream 150 * 200cm)
- Price
- £29.33
- Rating
- 4.7/5
- Reviews
- 774
- Age
- 2y ago

BATTILO HOME Faux Fur Throw Blanket Brown 125x150cm Luxury Fuzzy Warm Cozy Fluffy Fur Blanket for Bed Sofa Couch Home Decor
- Price
- £43.36
- Rating
- 4.6/5
- Reviews
- 4,967
- Age
- 6y ago

Coastline Luxury Two-Tone Faux Rabbit Fur Throw Blanket Ultra Soft Fluffy Warm Thick Plush Throw Decorative Fuzzy Blanket for Sofa Couch Bed Chair Coffee Brown 127x152cm
- Price
- £18.79
- Rating
- 4.5/5
- Reviews
- 1,327
- Age
- 7y ago

Luxury Plush Faux Fur Throw Blanket - Long Pile Brown with Black Tipped Super Warm Fuzzy Elegant Fluffy Decoration for Sofa Armchair Couch and Bed 125 x 150cm
- Price
- £39.19
- Rating
- 4.5/5
- Reviews
- 1,338
- Age
- 6y ago
Trending
90-day click momentum
Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Beige 150x200 cm for Sofa Throw Bed Gift Idea
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 7mo ago

Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Off White 150x200 cm for Sofa Throw Bed Gift Idea
- Price
- £14.27
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 1y ago

DREAMLANDING Luxury Faux Fox Fur Throw Blanket Long Fluff Fuzzy Thick Cozy Warm Blanket for Sofa Couch Bed Home Decor with Soft Cozy Velvet Back for Winter (Khaki 130150cm)
- Price
- £22.93
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago

Tuddrom Decorative Extra Soft Fuzzy Faux Fur Throw Blanket 50 x 60 Solid Reversible Long Hair Shaggy Blanket Fluffy Cozy Plush Comfy Microfiber Fleece Blankets for Couch Sofa Bedroom Cream White
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 20,039
- Age
- 6y ago

HOMFINE Luxury Faux Fur Throw Blanket - Long Fluff Fuzzy Super Thick Blanket for Sofa Couch Bed Home Decor with Soft Cozy Plush Velvet Back Warm Fluff Throw for Winter White 130X150CM
- Price
- £28.42
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Beige 150x200 cm for Sofa Throw Bed Gift Idea
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 7mo ago

SLIVERY&CHAVALIER Faux Fur Throw Blanket for Couch 1000 GSM Cozy Fuzzy Fluffy Soft Plush Thick Bubble Sherpa Blanket for Sofa Bedroom Living Room Mothers Day Birthday Gifts for Women Home Decor
- Price
- £22.12
- Rating
- 4.7/5
- Reviews
- 550
- Age
- 1y ago

LAGRATY Faux Rabbit Fur Blanket: 130x160cm Luxury Soft Fluffy Thick Fur Throw Blanket for Couch Bed Sofa - Cozy Plush Bubble Blankets with Warm Flannel Fleece(Single Cream White)
- Price
- £22.25
- Rating
- 4.3/5
- Reviews
- 288
- Age
- 1y ago

Bedsure Cosy Bubble Fleece Blanket - Soft Plush Throw Blanket for Adults Lightweight & Warm Off White 150x200 cm for Sofa Throw Bed Gift Idea
- Price
- £14.27
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 1y ago

DREAMLANDING Luxury Faux Fox Fur Throw Blanket Long Fluff Fuzzy Thick Cozy Warm Blanket for Sofa Couch Bed Home Decor with Soft Cozy Velvet Back for Winter (Khaki 130150cm)
- Price
- £22.93
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
37
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
46%
Top 20: 81%
Open market
32%
- DREAMLANDING28%
- BATTILO HOME11%
- Coastline9%
- HORIMOTE HOME7%
- Everlasting Comfort6%
- Wajade6%
Demand
Faux Fur Throw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Faux Fur Throw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- faux fur throw132K/yr
- faux fur blanket35K/yr
- fur throw35K/yr
- fur blanket30K/yr
- fur throws for sofa22K/yr
- faux fur throws18K/yr
- minky blanket6K/yr
- faux fur throw blanket11K/yr
- fur blankets and throws8K/yr
Reviews and returns
What reviews say buyers love and hate about Faux Fur Throw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Omg so small
Size is very much smaller than the one showing
I got the smaller one because I wanted it to fit in my washing machine
Not very thick either
Not as thick as I thought
Its thin
Really expensive looking
Definitely not worth the price paid. £20 for it
It was not worth the money in my opinion I opted for a more expensive throw
the pictures are deceiving
the description was also different
Not as pictured
unfortunately it was cheap looking
Let down by quality
Love
It is silky soft
Soft and fluffy
Lovely and soft
Excellent product
Luxurious quality
good quality makes a sofa or bed look plush
Excellent value
Good price
Well worth the money
still gives a nice enveloping warmth
Nice and warm
warm true to size highly recommended
Soft and comfortable
Feels Luxurious
luxurious to the touch
Return
2.0% Return rate 70% Fixable by listing
Omg so small
Size is very much smaller than the one showing
I got the smaller one because I wanted it to fit in my washing machine
unfortunately it was cheap looking
Let down by quality
the pictures are deceiving
the description was also different
Not as pictured
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Faux Fur Throw questions
Answered from the same tracked data.









