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Fat Separator Jug

Fail

Demand is soft, at -54.2% this quarter, so Fat Separator Jug is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£68K/yr84K searches / yr
90-day growth
-54.2%search demand this quarter
Competition
79%top-5 click share · 11 brands · 36 sellers

Flapen Score

Fat Separator Jug against its category

The dotted line is the Home & Garden average. Past it, Fat Separator Jug is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fat Separator Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fat Separator Jug 84K times last year and spent an estimated £68K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-54.2%
Conversion, latest week
8.3%
Market size, estimated
£68Ka year
Peak month
December7.0× the quietest month
Top search term
fat separator jug30K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £4.20 to £18.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.83 that is £2K to £5K a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£4.20–£18.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #157 within Colanders & Food Strainers. It carries 929 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
10.1%
Average rank
#157in Colanders & Food Strainers
Average rating
3.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
929per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Fat Separator Jug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

36

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

14%

  • OXO28%
  • KitchenCraft17%
  • Chef Aid14%
  • WAMEITF10%
  • apollo THE HOUSEWARES BRAND10%
  • IBILI7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Fat Separator Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Fat Separator Jug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fat separator jug30K/yr
  • gravy separator jug20K/yr
  • fat separator12K/yr
  • gravy separator5K/yr
  • oil separator jug4K/yr
  • gravy fat separator jug5K/yr
  • oxo gravy separator jug4K/yr
  • fat separator jug for stock4K/yr

Reviews and returns

What reviews say buyers love and hate about Fat Separator Jug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Advertised Vs Actual Product”
32%of negative reviews mention “Durability”
1.2%of orders come back
“Broke after only a few uses”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fat Separator Jug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data