Fat Balls for Wild Birds

Shoppers searched for this 730K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.9% of those searches ended in a purchase. Searches in the last 90 days moved +58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months

730K

Growth, 90 days vs prior 90

+58.8%

Conversion, latest week

22.9%

Market size, estimated

£1.6Ma year

Peak month

January2.7× the quietest month

Top search term

fat balls for wild birds287K searches a year

Listings sell for £9.26 on average, from £2.30 to £16.85. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £9.26 that is £116K to £139K a year per listing.

Average price

£9.26under the $15 to $100 sweet spot

Price range

£2.30–£16.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

£116K–£139K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Bird & Wildlife Care. It carries 1,863 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#30in Bird & Wildlife Care

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,863per listing

Listings tracked

13

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months