Is fart machine profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 23 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the fart machine niche?

22 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in fart machine?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Noise Level. The return rate is 1.6%.

When does demand for fart machine peak?

Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the fart machine niche?

Listings span £4.58–£19.53; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.

fart machine

Worth a look

Shows beatable incumbent ratings (3.6★), but a small market ($64K/yr) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good777.74

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£4.58–£19.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Avg price

Okay£8.87

avg listing price — sweet spot $15–$100

Market size

Bad£64K

£64K/yr · 109K searches

Signals No Dominant Brand Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, fart machine is a £64K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

fart machine market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £53K–£71K; units × avg price
Conversion rate: 6.6%
Avg BSR: #598
Page quality: 0%
Prime: 83%
Sponsored: 78%
Out of stock: 11.9%
Avg brand age: 27 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

56%

Top 20: 97%

Open market

36%

CMANLNYK16%
T.J. Wisemen, Inc.13%
Okaloka12%
xinrongda8%
Noaya8%
CreepyParty7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top fart machine search terms

fart machine88K/yr +1.1%5.7% conv.
fart machine with remote17K/yr -8.0%6.6% conv.
fart box4K/yr +11.9%5.8% conv.

All search terms

Top fart machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CMANLNYK Fart Machine with Remote Control - Small Electronic Fart Toy Easy-hiding Farting Box Funny Prank Novelty Joke Gifts for Kid Adult Teen for Birthday Party for Home Office Pranks Jokes Games

CMANLNYK£9.013.5★13 rev

Sound Effects Machine Rechargeable 2-in-1 Separable Magnetic 16 Hilarious Sounds Volume Adjustment Interactive Prank Toy for Boys Ages 6 7 8 9 10 Year Old Gifts (Black)

Okaloka£10.854.3★59 rev

Rubies Official Radio Controlled Fart Machine Number 2 Joke Toy Halloween Halloween

T.J. Wisemen, Inc.£19.534.4★8,362 rev

Fart Machine with Remote Electronic Fart Machine Toy

xinrongda£8.943.9★187 rev

Fart Machine with Remote Control - Small Electronic Fart Toy Easy-hiding Farting Box Funny Fart Prank Novelty Joke Gifts Pranks Jokes Games for Birthday Party Office Home for Adult Teen

Noaya£9.794.0★36 rev

Newest

by launch date

Sound Effects Machine Rechargeable 2-in-1 Separable Magnetic 16 Hilarious Sounds Volume Adjustment Interactive Prank Toy for Boys Ages 6 7 8 9 10 Year Old Gifts (Black)

Okaloka£10.8559 rev

3mo ago

2 Pcs Fart Machine Realistic Sound Fart Whistle Toy Set Fart Noises Toy Practical Jokes Hilarious Squeeze Prank Gag Gift for Parties and Social Gatherings (Red Black)

Gubilacrum£7.163 rev

6mo ago

Sound Effects Machine with 16 Hilarious Sounds Funny Cricket Noise Maker Prank Fart Electronic Portable Gag Sound Machine Gifts and Pranks for Parties Office Home Adults Birthday Gift

Wsndyjia£8.232 rev

6mo ago

Fart Toy 2 Pack Fart Machine Prank Farting Noise Maker for Parties Birthday Celebrations and Social Gatherings Red and Black

YgonziRuvc£6.556 rev

8mo ago

Mr. Farts Button - 101 Funny Fart Sounds Noise Machine Prank Toy & Gag Gift

Mr. Farts£10.8225 rev

9mo ago

What buyers say about fart machine

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience38%

“Good fun”

Audio Quality9%

“The sound quality is surprisingly good”

Quality-Overall7%

“The build quality is excellent”

Charging5%

“I also like that it is USB charged”

Value For Money5%

“Well worth the money”

Noise Level3%

“Works at a good distance, nice and loud”

Advertised Vs Actual Product3%

“Goods as advertised”

Ease Of Use3%

“It's simple to use”

Magnetic Strength/Adsorption3%

“The two halves are held together with a decent strength magnet”

Gifting Purpose2%

“present”

What buyers complain about

Functionality-Overall21%

“Didnt work”

Quality-Overall20%

“Poor quality”

Noise Level13%

“Chaotic and LOUD”

Value For Money8%

“in terms of value for money I think its a little on the expensive side for what it is”

Audio Quality5%

“the sound is useless”

Advertised Vs Actual Product4%

“CHINESE false advertising as usual”

Smell2%

“Delivered on time lots off fun smells awful thanks”

Strength2%

“Weak”

Natural Resource Wastage1%

“Waste of money”

Remote Control1%

“Cover for remote keeps popping off as battery fitting is very springy”

Top return reasons

Functionality-Overall41%

Noise Level9%

Defective Material/Parts9%

Battery Inclusion9%

Audio Quality8%

Advertised Vs Actual Product6%

Quality-Overall4%

Remote Control3%

Size-Overall2%

Rubber Quality1%

Common questions

Is fart machine profitable to sell on Amazon United Kingdom?: The niche generates £64K/yr across 23 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the fart machine niche?: 22 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in fart machine?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Noise Level. The return rate is 1.6%.
When does demand for fart machine peak?: Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the fart machine niche?: Listings span £4.58–£19.53; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.