fantastic fan
Worth a lookShows demand growing +833.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+833.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£24.37avg listing price — sweet spot $15–$100
Price range
Incredible£15.56–£36.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good573.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad£16K£16K/yr · 20K searches
According to Flapen's Amazon United Kingdom niche tracking, fantastic fan is a £16K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fantastic fan market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £12K–£18K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 95%
- Out of stock
- 13.5%
- Avg brand age
- 23 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
26
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
25%
- KASYDoFF23%
- LBSTP16%
- FYKTIK16%
- Primevolve9%
- rovian6%
- Greheywos5%
Top fantastic fan search terms
- fantastic fan6K/yr
- must have ideas uk fan5K/yr
- fan-tastic foldout 2-in-1 portable tabletop & floor fan4K/yr
- foldout 2-in-1 portable tabletop & floor fan3K/yr
- fan tastic3K/yr
Top fantastic fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KASYDoFF Desk Fan 8-5400mAh USB Portable Fan with Oscillation 42CM Height Rechargeable Mini Table Fan with Speed Settings and Timer Quiet Cooling Small Desk Fan for Bedroom Home and Outdoor
KASYDoFF£19.144.6★1,782 rev
Portable Foldable Standing Fan - 8.6 8000mAh Rechargeable Oscillating
LBSTP£33.024.4★172 rev
Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)
FYKTIK£21.073.4★99 rev
rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel
rovian£22.273.8★43 rev
Greheywos 8 inch cordless folding oscillating fan Adjustable in height and angle with remote control and timing 7200mAh rechargeable battery 3 Speeds Suitable for home camping and office
Greheywos£32.454.0★162 rev
Newest
by launch datePortable Standing Fan Foldable Telescopic Pedestal Fan with 7200mAh Battery Rechargeable Floor Fan With 4 Speeds & 180 Tilt Portable Fans Rechargeable for Bedroom Home Office and Travel (White)
rovian£21.9241 rev
Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)
FYKTIK£21.0799 rev
rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel
rovian£22.2743 rev
ANTUK Portable Standing Fan 3-in-1 Rechargeable Foldable Pedestal Fans 7200mAh Portable Pedestal Standing Floor Fan & Desk Fan 4 Speeds Quiet Telescopic Fans for Bedroom Travel
ANTUK£21.8443 rev
A2Z 8 Inch USB AC DC Foldable Desk Fan Portable White Cooling Fan.
A2Z£15.5625 rev
Trending
90-day click momentumA2Z 8 Inch USB AC DC Foldable Desk Fan Portable White Cooling Fan.
A2Z£15.563.3★
NPLSEO Portable Foldable Fan 3-in-1 Rechargeable Pedestal & Desk Fan 7200mAh Battery Foldable Standing Fan 39 Height Adjustable 4 Speeds Quiet Telescopic Fan USB Cordless Fan for Home Camping
NPLSEO£15.613.3★
Portable Standing Fan Foldable Telescopic Pedestal Fan with 7200mAh Battery Rechargeable Floor Fan With 4 Speeds & 180 Tilt Portable Fans Rechargeable for Bedroom Home Office and Travel (White)
rovian£21.923.7★
Portable Standing Fan Foldable Pedestal Fan with 4 Speed USB Rechargeable Fan Portable 7200mAh Battery Operated Floor Desk Table Fans Rechargeable for Bedroom Office Camping Travel 8 Inch (White)
FYKTIK£21.073.4★
rovian Portable Standing Fan Foldable Pedestal Fan with 7200mAh Battery Rechargeable Fan with 4 Speeds Portable Fans Rechargeable for Bedroom Home Office and Travel
rovian£22.273.8★
What buyers say about fantastic fan
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to charge”
“Well worth it”
“easy portable”
“It is well made”
“Very strong”
“Ease of use”
“Lightweight easily portable”
“easy to control with remote”
“battery life is good”
“as shown”
What buyers complain about
“takes a very long time to charge”
“Broken within a month”
“Quality of the fan is very very poor”
“Stopped working”
“Very flimsy”
“It's not worth the price”
“The fan is smaller than I expected”
“Overheating fan”
“Poor Battery life”
“Wrong description”
Top return reasons
Common questions
- Is fantastic fan profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 20 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +833.0%. Flapen's verdict: Worth a look (63/100).
- How competitive is the fantastic fan niche?
- 16 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in fantastic fan?
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.7%.
- What does it cost to enter the fantastic fan niche?
- Listings span £15.56–£36.85; the average listing price is £24.37 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.