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Fantastic Fan

Maybe

Search demand grew +833.0% this quarter. But shoppers spend only $16K a year here, so Fantastic Fan is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£16K/yr20K searches / yr
90-day growth
+833.0%search demand this quarter
Competition
63%top-5 click share · 16 brands · 26 sellers

Flapen Score

Fantastic Fan against its category

The dotted line is the Home & Garden average. Past it, Fantastic Fan is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fantastic Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fantastic Fan 20K times last year and spent an estimated £16K. The top 5 brands take 70% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +833.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+833.0%
Conversion, latest week
3.3%
Market size, estimated
£16Ka year
Top search term
fantastic fan6K searches a year

02 · Price

A sale here is worth £24.37.

Listings sell for £24.37 on average, from £15.56 to £36.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £24.37 that is £0 to £2K a year per listing.

Average price
£24.37inside the $15 to $100 sweet spot
Price range
£15.56–£36.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #280 within Heating, Cooling & Air Quality. It carries 574 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
50%
Out of stock, average day
13.5%
Average rank
#280in Heating, Cooling & Air Quality
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
574per listing
Listings tracked
20

04 · Newcomers

Amazon counts 10 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
23 months

Products

Top Fantastic Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

26

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

  • KASYDoFF23%
  • LBSTP16%
  • FYKTIK16%
  • Primevolve9%
  • rovian6%
  • Greheywos5%

Search terms

Top Fantastic Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fantastic fan6K/yr
  • must have ideas uk fan5K/yr
  • fan-tastic foldout 2-in-1 portable tabletop & floor fan4K/yr
  • foldout 2-in-1 portable tabletop & floor fan3K/yr
  • fan tastic3K/yr

Reviews and returns

What reviews say buyers love and hate about Fantastic Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging18%−0.05

takes a very long time to charge

now won't hold charge

did not charge

Durability11%−0.19

Broken within a month

it didnt even last an hour

Broken after 1 day

Quality-Overall9%−0.05

Quality of the fan is very very poor

Not very good quality

Expect higher quality at this price

Functionality-Overall8%−0.15

Stopped working

Low performance

Didn't work

Strength8%−0.04

Very flimsy

Not very robust either

Cheap and flimsy

Love

Charging14%−0.05

Easy to charge

quick to charge

Fully charged

Value For Money12%+0.82

Well worth it

Good value

Good value for money

Portability12%+1.18

easy portable

Portable fan

easy to carry

Quality-Overall8%−0.05

It is well made

Excellent product

Good quality fan

Strength7%−0.04

Very strong

It is also not flimsy

powerful for its size

Return

0.7% Return rate 29% Fixable by listing

Size-Overall24%██▆▆▆▅

The fan is smaller than I expected

It folds away so small

It's small

Charging22%▇▇█▅▅▆

takes a very long time to charge

now won't hold charge

did not charge

Functionality-Overall17%▁▁▆██▇

Stopped working

Low performance

Didn't work

Strength12%▁▁▅▃██

Very flimsy

Not very robust either

Cheap and flimsy

Durability4%▁▁█▄▅▄

Broken within a month

it didnt even last an hour

Broken after 1 day

FAQ

Common Fantastic Fan questions

Answered from the same tracked data.