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Fan with Cooling Plate

Pass

Fan with Cooling Plate scores 69 out of 100, a Pass. Shoppers spend $14K a year here, search demand grew >1,000% this quarter, and returns run at 0.1% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£14K/yr34K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
44%top-5 click share · 32 brands · 58 sellers

Flapen Score

Fan with Cooling Plate against its category

The dotted line is the Home & Garden average. Past it, Fan with Cooling Plate is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fan with Cooling Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fan with Cooling Plate 34K times last year and spent an estimated £14K. The top 5 brands take 48% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.5%
Market size, estimated
£14Ka year
Top search term
fan with cooling plate15K searches a year

02 · Price

A sale here is worth £16.74.

Listings sell for £16.74 on average, from £11.21 to £41.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £16.74 that is £0 to £2K a year per listing.

Average price
£16.74inside the $15 to $100 sweet spot
Price range
£11.21–£41.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #435 within Heating, Cooling & Air Quality. It carries 198 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
16.1%
Average rank
#435in Heating, Cooling & Air Quality
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
198per listing
Listings tracked
40

04 · Newcomers

Amazon counts 21 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
21Amazon's first-year sales bar
Average brand age
16 months

Products

Top Fan with Cooling Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£423£845£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

58

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

44%

Top 20: 83%

Open market

45%

  • Ciaien11%
  • SWEETFULL11%
  • KIMMOO10%
  • EPICKA9%
  • Smart Mini Tech7%
  • DIY TECH UK7%

Search terms

Top Fan with Cooling Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fan with cooling plate15K/yr
  • portable fan with cooling plate6K/yr
  • hand held fan with cooling plate6K/yr
  • cooling plate fan6K/yr

Reviews and returns

What reviews say buyers love and hate about Fan with Cooling Plate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life15%−0.13

Battery does not last

short battery life

Battery life is average

Charging8%−0.05

Not charging

Doesnt charge

Takes quite long to charge

Heating6%−0.01

No good for this heat

my fan is overheating

sometimes it's too hot

Durability6%−0.11

It stopped working after 3 uses

Broke within few days

doesnt last as long as it says

Functionality-Overall5%−0.11

Stopped working

did not turn on

Didnt Work

Love

Strength13%+1.13

Very strong

Nice strong fan

Good sturdy fan

Battery Life12%−0.13

Battery is very good

Battery life good

Battery lasts a long time

Quality-Overall10%+0.64

Great product very well made

Exceptional Build Quality

Excellent Product

Charging10%−0.05

holds charge well

Charges up quickly

Doesnt take long to charge

Value For Money8%+0.33

Excellent for the money

reasonable price

Amazing value

Return

0.1% Return rate 11% Fixable by listing

Functionality-Overall20%▁███▆▇

Stopped working

did not turn on

Didnt Work

Charging20%█▁▁▃▅▅

Not charging

Doesnt charge

Takes quite long to charge

Strength12%▄█▁▄▄▃

Not that powerful

not as powerful as expected

Not that strong

Battery Life8%▁█▁▃▃▄

Battery does not last

short battery life

Battery life is average

Size-Overall5%▁▆▆█▃▂

It's small

it really is too short to be of much use

A little bigger than some

FAQ

Common Fan with Cooling Plate questions

Answered from the same tracked data.