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Fan Tastic Cordless Fan

Pass

Fan Tastic Cordless Fan scores 66 out of 100, a Pass. Shoppers spend $9K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£9K/yr18K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
50%top-5 click share · 20 brands · 35 sellers

Flapen Score

Fan Tastic Cordless Fan against its category

The dotted line is the Home & Garden average. Past it, Fan Tastic Cordless Fan is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fan Tastic Cordless Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fan Tastic Cordless Fan 18K times last year and spent an estimated £9K. The top 5 brands take 54% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.2%
Market size, estimated
£9Ka year
Top search term
fan tastic cordless fan8K searches a year

02 · Price

A sale here is worth £23.79.

Listings sell for £23.79 on average, from £13.81 to £36.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.79 that is £0 to £2K a year per listing.

Average price
£23.79inside the $15 to $100 sweet spot
Price range
£13.81–£36.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #395 within Heating, Cooling & Air Quality. It carries 1,227 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
52%
Out of stock, average day
20.3%
Average rank
#395in Heating, Cooling & Air Quality
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,227per listing
Listings tracked
25

04 · Newcomers

Amazon counts 12 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
12Amazon's first-year sales bar
Average brand age
28 months

Products

Top Fan Tastic Cordless Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£463£926£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

35

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

39%

  • LBSTP17%
  • KASYDoFF14%
  • gaiatop9%
  • FYKTIK8%
  • Primevolve7%
  • Shayson6%

Search terms

Top Fan Tastic Cordless Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fan tastic cordless fan8K/yr
  • ez cool fan5K/yr
  • folding fan desk5K/yr

Reviews and returns

What reviews say buyers love and hate about Fan Tastic Cordless Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging19%−0.11

Charging problem

Takes a long time time to charge

takes a very long time to charge

Durability10%−0.14

it didnt even last an hour

Broken

Broke after first use

Functionality-Overall8%−0.12

Not functioning

Didn't Work

Stopped working

Quality-Overall7%−0.03

Expect higher quality at this price

Cheaply made

Not very good quality

Size-Overall7%

It folds away so small

Probably my bad for not looking at the dimensions

It's small

Love

Value For Money13%+0.82

Well worth it

Excellent value

Good for the price

Charging12%−0.11

easy to charge up

Easy to charge

quick to charge

Portability10%+0.90

easy portable

easy to carry

very portable

Quality-Overall9%−0.03

Looks well made

Excellent product

Good quality fan

Strength8%+0.35

Powerful little piece of kit

It is also not flimsy

Very strong

Return

0.8% Return rate 35% Fixable by listing

Size-Overall29%██▇▅▆▇

It folds away so small

Probably my bad for not looking at the dimensions

It's small

Charging18%█▄▇▇▆▆

Charging problem

Takes a long time time to charge

takes a very long time to charge

Functionality-Overall15%▁█▅▅▇▇

Not functioning

Didn't Work

Stopped working

Strength11%▁▁▃█▆▆

Very flimsy

Not very robust either

Cheap and flimsy

Durability4%▁▁▇▄█▆

it didnt even last an hour

Broken

Broke after first use

FAQ

Common Fan Tastic Cordless Fan questions

Answered from the same tracked data.