Family Photo Frames
MaybeThe top 5 products take only 32% of clicks. But demand is soft, at -17.6% this quarter, so Family Photo Frames is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £80K/yr257K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 32%top-5 click share · 29 brands · 47 sellers
Flapen Score
Family Photo Frames against its category
The dotted line is the Home & Garden average. Past it, Family Photo Frames is stronger. Inside it, weaker.
Market
The Family Photo Frames market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Family Photo Frames 257K times last year and spent an estimated £80K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £80Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- family photo frame90K searches a year
02 · Price
A sale here is worth £15.07.
Listings sell for £15.07 on average, from £3.43 to £39.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.07 that is £0 to £2K a year per listing.
- Average price
- £15.07inside the $15 to $100 sweet spot
- Price range
- £3.43–£39.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #785 within Photo Albums, Frames & Accessories. It carries 1,970 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 67%
- Out of stock, average day
- 15.4%
- Average rank
- #785in Photo Albums, Frames & Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,970per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Family Photo Frames products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ARPAN Family 10 Multi Aperture Photo Picture Frame - Holds 6 X 6X4 Photos 4 X 5X7 Photos - White
- Price
- £18.24
- Rating
- 4.3/5
- Reviews
- 274
- Age
- 9y ago
SONGMICS Collage Picture Frame 10 Frames for 4x6 Photos Multi Wall Decor Rustic Brown RPF020X01
- Price
- £12.48
- Rating
- 4.3/5
- Reviews
- 13,150
- Age
- 5y ago
M.J COMFY-LIFE Collage Picture Frame Set for 4x6 Photos Wall-Mounted Photo Frames Multi-Opening Wall Decor Easy Assembly (White)
- Price
- £10.10
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago
SONGMICS 10 Slot Photo Frame 10x15cm for Each Photo Collage Frame MDF White RPF20WT
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 13,150
- Age
- 8y ago
Youyijia Family Multi Aperture Photo Frame 74X38cm 3D Wall Mount Memories Collage for Bedroom Kitchen Dining Room (Black)
- Price
- £11.57
- Rating
- 3.9/5
- Reviews
- 205
- Age
- 5y ago
Trending
90-day click momentum
Tinkeps Brown Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.15
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1y ago
Tinkeps White Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.21
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago
Print Maniacs Personalised Canvas Print Family Any Photo of Family Kids & Pet Frame Custom Photo Gift Great for Mum Dad Valentine Christmas
- Price
- £25.92
- Rating
- 4.5/5
- Reviews
- 1,079
- Age
- 1y ago
Large Multi Aperture Collage Picture Photo Frame Holds 16 Photos 6x4 Wood Look Square 3D Wall Display Decor (White)
- Price
- £14.93
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 3y ago
Sass & Belle My Family Heart Frame
- Price
- £8.74
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago
Newest
by launch dateTinkeps Brown Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.15
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1y ago
Tinkeps White Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.21
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago
With Love - Glass Picture Frame 3D - Family - 6 x 4
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
M.J COMFY-LIFE Collage Picture Frame Set for 4x6 Photos Wall-Mounted Photo Frames Multi-Opening Wall Decor Easy Assembly (White)
- Price
- £10.10
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago
Print Maniacs Personalised Canvas Print Family Any Photo of Family Kids & Pet Frame Custom Photo Gift Great for Mum Dad Valentine Christmas
- Price
- £24.06
- Rating
- 4.4/5
- Reviews
- 514
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
47
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
32%
Top 20: 70%
Open market
37%
- SONGMICS20%
- ARPAN16%
- M.J COMFY-LIFE8%
- Happy Homewares7%
- Youyijia7%
- Tinkeps6%
Demand
Family Photo Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Family Photo Frames search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- family photo frame90K/yr
- family photo frames multiple photos30K/yr
- family picture frame16K/yr
- black multi photo frame15K/yr
- photo collage10K/yr
- family picture frames multiple photos12K/yr
- family photo frames13K/yr
- large multi photo frames for wall10K/yr
- 7x5 multi photo frame10K/yr
- photo frame for multiple photos5K/yr
Reviews and returns
What reviews say buyers love and hate about Family Photo Frames
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit awkward to assemble
A pain to put together
Very complicated to put together
Size of the frame is very little
DECONSTRUCTED cheaply made awful frames
very weak frame
Over priced for the quality of product
Awful quality
Bit expensive for quality
quite flimsy
Flimsy
A little flimsy
Expensive for what it was
Not even worth the cheap price
Not impressed for the price
Love
The frame itself is lovely
Good frame
Excellent set of frames
This a nice well made product
Great item, very well priced
Excellent product
easy to put together
Easy to assemble
Easy to fix together
Good value
Great value for money
Excellent value for money
Great idea for the design
Nice workable design
Looks nice on my living room wall
Return
1.8% Return rate 23% Fixable by listing
Size of the frame is very little
DECONSTRUCTED cheaply made awful frames
very weak frame
Bit awkward to assemble
A pain to put together
Very complicated to put together
Expected the frame to be bigger
Size of the frame is very little
But I must say the writing on the canvas is very small
Over priced for the quality of product
Awful quality
Bit expensive for quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Family Photo Frames questions
Answered from the same tracked data.