fallout merchandise
Skip itSoft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great105.65avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great£4.30–£47.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.23avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£172K£172K/yr · 2.8M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fallout merchandise is a £172K/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fallout merchandise market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £85K–£114K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,139
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 77%
- Out of stock
- 7.9%
- Avg brand age
- 39 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
79
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
17%
- FaNaTtik45%
- Funko15%
- Numskull8%
- YUNLIJIA6%
- Fallout5%
- Mega Brands4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -79.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.3×
Top fallout merchandise search terms
- fallout2.5M/yr
- fallout merchandise224K/yr
- fall out38K/yr
- fallout merch30K/yr
- fallout gifts15K/yr
- fallout 4 merchandise10K/yr
- fallout new vegas merchandise6K/yr
- falloit2K/yr
- falout2K/yr
- fallput2K/yr
Top fallout merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FaNaTtik Fallout Desk Tidy Officially Licesned VaultTec Retro TV Desk Organiser with Vault Boy - MDF Pen & Pencil Holder for Gaming or Office Setup
FaNaTtik£10.134.2★17 rev
Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)
FaNaTtik£24.994.6★24 rev
Numskull Amazon Exclusive Fallout TV Popcorn Bucket Official Collectible Tin Snack Container from Fallout TV Series Vault-Themed Storage for Snacks Display & Fallout Fans
Numskull£16.794.4★46 rev
FaNaTtik Fallout Playing Cards
FaNaTtik£5.864.6★23 rev
Fallout Theme Gifts Metal Signs Gifts For Boys Plaque Funny Wall Art Vintage Gift Man Women Dad Cave Living Room Bars Sign Garden Decorations Coworkers Fathers Day Birthday Gift 20x30 Cm
YUNLIJIA£6.154.3★11 rev
Newest
by launch date
Funko POP! Super: Fallout - Deathclaw - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£15.4534 rev
Hyelntu Fallout Mini Nuke Statue Resin Nuclear Bomb Box Figure Merch Decor
Hyelntu£16.480 rev
Fallout Vault Dwellers Scented Candle Set Official Soy Wax Trio Inspired by Apple Pie NukaCola & Sugar Bombs - Gaming Merchandise
FaNaTtik£16.764 rev
FaNaTtik Fallout Desk Tidy Officially Licesned VaultTec Retro TV Desk Organiser with Vault Boy - MDF Pen & Pencil Holder for Gaming or Office Setup
FaNaTtik£10.1317 rev
50PCS Fall_Out Stickers Cute Cool Game Stickers Iconic Patterns and Visual
Yunvisty£4.302 rev
Trending
90-day click momentumFallout Vault Dwellers Scented Candle Set Official Soy Wax Trio Inspired by Apple Pie NukaCola & Sugar Bombs - Gaming Merchandise
FaNaTtik£16.765.0★
Funko POP! Super: Fallout - Deathclaw - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£15.454.9★
Funko POP! Television: Fallout - Victor - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.564.4★
Hyelntu Fallout Mini Nuke Statue Resin Nuclear Bomb Box Figure Merch Decor
Hyelntu£16.480.0★
50PCS Fall_Out Stickers Cute Cool Game Stickers Iconic Patterns and Visual
Yunvisty£4.305.0★
What buyers say about fallout merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth every penny”
“It was a good gift”
“Collect able gift”
“Exactly as described”
“Nice fit”
“Great fun product”
“The print quality is good”
“Construction is fairly simple”
“The instructions were very clear”
What buyers complain about
“A little expensive for what it is”
“Nice, But Not Anything Premium”
“if you gloss over the fact otherwise it is also quite flimsy so treat with care”
“wood is very cheap so snapped as I attempted to fit them”
“bigger than i thought”
“This was a little tricky to build because the sizing of the slots is very exact”
“The printing is a little blurred”
“the sign feels very thin”
Top return reasons
Common questions
- Is fallout merchandise profitable to sell on Amazon United Kingdom?
- The niche generates £172K/yr across 26 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -79.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the fallout merchandise niche?
- 14 brands and 79 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in fallout merchandise?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Strength. The return rate is 1.0%.
- When does demand for fallout merchandise peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 9.3× the quietest.
- What does it cost to enter the fallout merchandise niche?
- Listings span £4.30–£47.32; the average listing price is £14.23 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.