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Fallout Merchandise

Fail

Demand is soft, at -79.1% this quarter, so Fallout Merchandise is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£172K/yr2.8M searches / yr
90-day growth
-79.1%search demand this quarter
Competition
51%top-5 click share · 14 brands · 79 sellers

Flapen Score

Fallout Merchandise against its category

The dotted line is the Home & Garden average. Past it, Fallout Merchandise is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fallout Merchandise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fallout Merchandise 2.8M times last year and spent an estimated £172K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-79.1%
Conversion, latest week
0.4%
Market size, estimated
£172Ka year
Peak month
January9.3× the quietest month
Top search term
fallout2.5M searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £4.30 to £47.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.23 that is £0 to £1K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£4.30–£47.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,139 within Storage & Organisation. It carries 106 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
7.9%
Average rank
#1,139in Storage & Organisation
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fallout Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

79

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

17%

  • FaNaTtik45%
  • Funko15%
  • Numskull8%
  • YUNLIJIA6%
  • Fallout5%
  • Mega Brands4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Fallout Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Fallout Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fallout2.5M/yr
  • fallout merchandise224K/yr
  • fall out38K/yr
  • fallout merch30K/yr
  • fallout gifts15K/yr
  • fallout 4 merchandise10K/yr
  • fallout new vegas merchandise6K/yr
  • falloit2K/yr
  • falout2K/yr
  • fallput2K/yr

Reviews and returns

What reviews say buyers love and hate about Fallout Merchandise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.01

A little expensive for what it is

Felt expensive at the time of purchase

Expensive

Quality-Overall14%−0.04

Nice, But Not Anything Premium

Not the best quality

Strength11%−0.01

if you gloss over the fact otherwise it is also quite flimsy so treat with care

Wood Quality11%−0.05

wood is very cheap so snapped as I attempted to fit them

Size-Overall6%+0.82

bigger than i thought

Love

Quality-Overall27%−0.04

Good quality

they're good quality cards that are actually playable

Great quality collectable

Value For Money15%−0.01

Worth every penny

Great value

Worth it

Gifting Purpose13%+0.23

It was a good gift

Excellent Gift

Perfect gift to my self

Collectibles9%+1.19

Collect able gift

Great for any collection

Great quality collectable

Advertised Vs Actual Product6%+0.97

Exactly as described

Exactly as shown

Item as pictured

Return

1.0% Return rate 30% Fixable by listing

Advertised Vs Actual Product24%▁▃▁█▁▆
Functionality-Overall16%▁▃█▁█▁
Display-Overall14%▁▂▁▁▁█
Quality-Overall10%▁▃▁█▁▁

Nice, But Not Anything Premium

Not the best quality

Moist/Dry7%▁█▁▁▁▁

FAQ

Common Fallout Merchandise questions

Answered from the same tracked data.