Fake Snow
FailPrices span $2.72–$13.93, mostly outside the sweet spot, so Fake Snow is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £24K/yr442K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 17 sellers
Flapen Score
Fake Snow against its category
The dotted line is the Home & Garden average. Past it, Fake Snow is stronger. Inside it, weaker.
Market
The Fake Snow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fake Snow 442K times last year and spent an estimated £24K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £24Ka year
- Peak month
- December41.6× the quietest month
- Top search term
- snow199K searches a year
02 · Price
A sale here is worth £5.97.
Listings sell for £5.97 on average, from £2.72 to £13.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.97 that is £3K to £4K a year per listing.
- Average price
- £5.97under the $15 to $100 sweet spot
- Price range
- £2.72–£13.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #22 within Seasonal Décor. It carries 1,037 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 94%
- Out of stock, average day
- 25.8%
- Average rank
- #22in Seasonal Décor
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,037per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Fake Snow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 1 Pack kids Christmas Eve Box Christmas Stocking Filler Gift
- Price
- £4.35
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

Instant Fake Snow for Slime Made in USA Safe & Easy Artificial Snow Powder
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 5,599
- Age
- 8y ago

NAUZE 200g Christmas Artificial Fake Snow Flakes Decorative Artificial Snowflakes for Christmas Tree Table Decoration (White)
- Price
- £6.68
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 4y ago

ZIMPLI - Snoball Play 4 Use Just Add Water To Instantly Make Fake Snow Outdoor Snowball Fights or Indoor Sensory Play Stocking Fillers
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 942
- Age
- 9y ago

ZIMPLI - Snoball Play 2 Use Magically turns water into Artificial Fake Instant Snow Kids Indoor & Outdoor Toy Stocking Filler for Boys and Girls 4 5 6 7 8 9 UK Made
- Price
- £2.78
- Rating
- 4.2/5
- Reviews
- 3,429
- Age
- 8y ago
Trending
90-day click momentum
RUIBIFU Snow Blanket Roll Artificial Snow (80x300cm) Christmas Village Accessories Christmas Decorations Artificial Snow Roll for Christmas Village Hampers Xmas Tree Decoration
- Price
- £6.40
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 2y ago

YORFULL 5.3OZ Fake Snow Decoration Xmas Artificial Snow 150g Plastic Fake Snowflakes for Christmas Tree Decoration Holiday Decor and Winter Displays
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 1y ago

SnoWonder Instant Snow Fake Artificial Snow - Ideal for Making Cloud Slime Mix Makes 4 Litres of Fake Snow
- Price
- £9.09
- Rating
- 4.2/5
- Reviews
- 3,531
- Age
- 8y ago

ZIMPLI - Snoball Play 4 Use Just Add Water To Instantly Make Fake Snow Outdoor Snowball Fights or Indoor Sensory Play Stocking Fillers
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 942
- Age
- 9y ago

Albert Austin Christmas Fake Snow 500g Artificial Snowflakes for Crafts Easy to Clean Christmas Party Tree Table Holiday Xmas Decoration Village Displays White Winter Artificial Snow Santa Decoration
- Price
- £5.60
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 2y ago
Newest
by launch date
YORFULL 5.3OZ Fake Snow Decoration Xmas Artificial Snow 150g Plastic Fake Snowflakes for Christmas Tree Decoration Holiday Decor and Winter Displays
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 1y ago

Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 1 Pack kids Christmas Eve Box Christmas Stocking Filler Gift
- Price
- £4.35
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 2 Pack
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

VilaGi Christmas Party Decoration Fake Snow Artificial Snow Flakes Decorative Artificial Snowflakes for Crafts Xmas Party Decor Holiday Winter Christmas Decorations Christmas Tree Decorations 200g
- Price
- £5.61
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 1y ago

RUIBIFU Snow Blanket Roll Artificial Snow (80x300cm) Christmas Village Accessories Christmas Decorations Artificial Snow Roll for Christmas Village Hampers Xmas Tree Decoration
- Price
- £6.40
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
17
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
24%
- Lets Go Crimbo32%
- ZIMPLI14%
- Let it Snow13%
- NAUZE8%
- AUXHCYL5%
- SNOWONDER4%
Demand
Fake Snow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 41.6×
Search terms
Top Fake Snow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snow199K/yr
- fake snow194K/yr
- artificial snow30K/yr
- artificial snow for crafts8K/yr
- christmas snow7K/yr
- faux snow3K/yr
Reviews and returns
What reviews say buyers love and hate about Fake Snow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Four sprays and it ceased up
Terrible, can spits out instead of spray didnt even manage one small window with 2 cans
Didn't work at all
this one is not working at all dont spend your money
Very expensive for how small the boats are
Wasted money
Coverage was patchy, drippy, and weirdly foamy
One thing to remember is that although the snow packet is small
Love
Great value and get lots in a bag
Excellent value
Great price
it looks as advertised
what I expected
Does the job
superb product
Saying that the quantity you do receive is of good quality
it proved easy to clean up
also went cold after adding warm water like real snow also easy to clean add water to flush down the sink the price was good for what you got you could also add diffrent colours for more fun for kids
Fun fun fun
Return
0.8% Return rate 23% Fixable by listing
Didn't work at all
this one is not working at all dont spend your money
One thing to remember is that although the snow packet is small
Very expensive for how small the boats are
Wasted money
Four sprays and it ceased up
Terrible, can spits out instead of spray didnt even manage one small window with 2 cans
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fake Snow questions
Answered from the same tracked data.









