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Fake Moss

Maybe

The average product has only 173 reviews. But demand is soft, at -26.9% this quarter, so Fake Moss is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£78K/yr180K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
53%top-5 click share · 25 brands · 29 sellers

Flapen Score

Fake Moss against its category

The dotted line is the Home & Garden average. Past it, Fake Moss is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Moss 180K times last year and spent an estimated £78K. The top 5 brands take 53% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
6.6%
Market size, estimated
£78Ka year
Peak month
March1.7× the quietest month
Top search term
fake moss75K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £3.21 to £17.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.57 that is £3K to £5K a year per listing.

Average price
£6.57under the $15 to $100 sweet spot
Price range
£3.21–£17.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #366 within Artificial Flora. It carries 173 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#366in Artificial Flora
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
25

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fake Moss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

29

Est. top-5 brand share

53%

Top 20: 94%

Est. top-5 click share

53%

Top 20: 94%

Open market

42%

  • SUHAI20%
  • WINOMO14%
  • Riare8%
  • Pence & Moon Collective6%
  • WENXINWIN5%
  • Baker Ross5%

Demand

Fake Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Fake Moss search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fake moss75K/yr
  • artificial moss39K/yr
  • artificial moss for indoor plant pots14K/yr
  • faux moss9K/yr
  • faux moss for indoor planters6K/yr
  • artificial moss for crafting8K/yr
  • fake soil4K/yr
  • moss for crafts6K/yr
  • decorative moss5K/yr
  • moss artificial4K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Moss

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
1.3%of orders come back
“they look quite green in the advert”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fake Moss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data