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Fake Moss

Maybe

The average product has only 173 reviews. But demand is soft, at -26.9% this quarter, so Fake Moss is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£78K/yr180K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
53%top-5 click share · 25 brands · 29 sellers

Flapen Score

Fake Moss against its category

The dotted line is the Home & Garden average. Past it, Fake Moss is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Moss 180K times last year and spent an estimated £78K. The top 5 brands take 53% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
6.6%
Market size, estimated
£78Ka year
Peak month
March1.7× the quietest month
Top search term
fake moss75K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £3.21 to £17.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.57 that is £3K to £5K a year per listing.

Average price
£6.57under the $15 to $100 sweet spot
Price range
£3.21–£17.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #366 within Artificial Flora. It carries 173 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#366in Artificial Flora
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fake Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

29

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

53%

Top 20: 94%

Open market

42%

  • SUHAI20%
  • WINOMO14%
  • Riare8%
  • Pence & Moon Collective6%
  • WENXINWIN5%
  • Baker Ross5%

Demand

Fake Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Fake Moss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake moss75K/yr
  • artificial moss39K/yr
  • artificial moss for indoor plant pots14K/yr
  • faux moss9K/yr
  • faux moss for indoor planters6K/yr
  • artificial moss for crafting8K/yr
  • fake soil4K/yr
  • moss for crafts6K/yr
  • decorative moss5K/yr
  • moss artificial4K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Moss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.30

they look quite green in the advert

Awful product - full of green dye that seeps out when it comes into contact with water

its dyed an unnatural emerald green

Smell12%−0.25

Horrid smell

really smells of mold, badly

It also smells really bad and strong

Quality-Overall11%+0.67

Poor quality and very misleading

Not the cheapest Ive purchased with the same quality

Very low quality

Size-Overall10%−0.13

It is quite big

A BIT SMALL

this was tight even for me which I'd a shame

Value For Money9%+0.20

Could be a bit cheaper

I find it a little more expensive compared to alternatives

Definitely not worth £18

Love

Quality-Overall15%+0.67

I think the green moss is good quality and looks quite realistic in my opinion; theres lots of fine detailing in the texture and its light and easy to arrange

Great producy

Excellent product

Ease Of Use13%+0.29

Easy to use

Easy to work with

it is versatile

Color12%−0.30

The colour is vibrant

The colour is pretty bright

Lovely colour

Design-Overall12%+1.76

Good for craft

Excellent for craft projects

The appearance is excellent too

Value For Money8%+0.20

really good value

Worth the price

Good value for money

Return

1.3% Return rate 57% Fixable by listing

Color31%█▅▅▅▆▅

they look quite green in the advert

Awful product - full of green dye that seeps out when it comes into contact with water

its dyed an unnatural emerald green

Quality-Overall19%█▃▅▄▅▃

Poor quality and very misleading

Not the cheapest Ive purchased with the same quality

Very low quality

Advertised Vs Actual Product14%▁▄█▄█▄

The item does not match the photos or description at all

But it's nothing like the pictures in the listing

Not as nice as the photographs

Smell8%▃▅▄▄▂█

Horrid smell

really smells of mold, badly

It also smells really bad and strong

Size-Overall5%▁▆▂█▁▄

It is quite big

A BIT SMALL

this was tight even for me which I'd a shame

FAQ

Common Fake Moss questions

Answered from the same tracked data.