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Fairy Door

Pass

Fairy Door scores 66 out of 100, a Pass. Shoppers spend an estimated $41K a year here, search demand grew +43.5% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£41K/yr125K searches / yr
90-day growth
+43.5%search demand this quarter
Competition
30%top-5 click share · 47 brands · 54 sellers

Flapen Score

Fairy Door against its category

The dotted line is the Home & Garden average. Past it, Fairy Door is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Door market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fairy Door 125K times last year and spent an estimated £41K. The top 5 brands take 31% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+43.5%
Conversion, latest week
4.9%
Market size, estimated
£41Ka year
Peak month
May2.7× the quietest month
Top search term
fairy door54K searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £3.23 to £19.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.70 that is £0 to £670 a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£3.23–£19.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£670
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #531 within Garden Décor. It carries 77 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
24.3%
Average rank
#531in Garden Décor
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
77per listing
Listings tracked
55

04 · Newcomers

0 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Fairy Door products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

54

Est. top-5 brand share

31%

Top 20: 74%

Est. top-5 click share

30%

Top 20: 68%

Open market

65%

  • SETOFI12%
  • Adifare5%
  • ZhouLinMou5%
  • MplehDa5%
  • Generic5%
  • zhongko4%

Demand

Fairy Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Fairy Door search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fairy door54K/yr
  • fairy doors for garden27K/yr
  • fairy doors20K/yr
  • fairy doors for trees7K/yr
  • fairy doors to decorate4K/yr
  • wooden fairy door4K/yr
  • fairy door kit4K/yr
  • fairy doors for garden trees5K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Door

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“Misleading description”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fairy Door questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data