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Fabric Shaver

Fail

Demand is soft, at -59.6% this quarter, so Fabric Shaver is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£347K/yr363K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
79%top-5 click share · 10 brands · 46 sellers

Flapen Score

Fabric Shaver against its category

The dotted line is the Home & Garden average. Past it, Fabric Shaver is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric Shaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fabric Shaver 363K times last year and spent an estimated £347K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
9.4%
Market size, estimated
£347Ka year
Peak month
January5.0× the quietest month
Top search term
fabric shaver178K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £5.92 to £19.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.14 that is £20K to £25K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£5.92–£19.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #45 within Irons, Steamers & Accessories. It carries 34,655 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#45in Irons, Steamers & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
34,655per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fabric Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£139K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

46

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • PHILIPS56%
  • Peiyuu15%
  • BEAUTURAL7%
  • BZGG5%
  • Conair4%
  • YASHE3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Fabric Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Fabric Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fabric shaver178K/yr
  • fabric shaver for clothes41K/yr
  • lint shaver24K/yr
  • clothes shaver25K/yr
  • defuzzer for clothes17K/yr
  • clothes defuzzer15K/yr
  • defuzzer for jumpers19K/yr
  • pilling remover14K/yr
  • defluffer for clothes8K/yr
  • lint shavers5K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric Shaver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.19

Does not last

Broke after first use

Broke quickly

Functionality-Overall13%−0.16

Does not work as intended

Didnt work

poor functionality

Charging9%−0.03

it's just not charging

didnt charge up

Doesn't hold charge

Quality-Overall8%+0.64

Not great quality

I wish there was better quality control

Cheap rubbish

Ease Of Use7%+0.93

very little use

Cannot open

Difficult to open

Love

Quality-Overall16%+0.64

Decent quality

Great tool

Good quality and works smoothly

Ease Of Use14%+0.93

Ease of use

its easy to hold

Easy to handle and use

Value For Money14%+1.06

Excellent value for money

Not expensive

Great buy

Advertised Vs Actual Product10%+0.80

Just what we needed

As described

Better than expected

Efficiency10%+0.53

This works well

Works absolutely beautifully

Does the job well

Return

0.9% Return rate 5% Fixable by listing

Functionality-Overall45%▇▇▆▇▇█

Does not work as intended

Didnt work

poor functionality

Charging13%▇███▄▄

it's just not charging

didnt charge up

Doesn't hold charge

Defective Material/Parts6%▇██▅▅▄
Durability6%▅▅▆▆▆█

Does not last

Broke after first use

Broke quickly

Quality-Overall5%▃▅█▅▆▄

Not great quality

I wish there was better quality control

Cheap rubbish

FAQ

Common Fabric Shaver questions

Answered from the same tracked data.