Is fabric paint profitable to sell on Amazon United Kingdom?

The niche generates £231K/yr across 27 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the fabric paint niche?

18 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in fabric paint?

Top complaints mined from reviews: Functionality-Overall, Color, Dry/Empty Ink. The return rate is 0.7%.

When does demand for fabric paint peak?

Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.

What does it cost to enter the fabric paint niche?

Listings span £5.26–£21.59; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.

fabric paint

Worth a look

Shows low returns (0.7%), but a deep review moat (3,312 avg reviews) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.4%

90-day search growth — must beat 0% to launch

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.69

avg listing price — sweet spot $15–$100

Market size

Okay£231K

£231K/yr · 463K searches

Price range

Okay£5.26–£21.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,311.67

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, fabric paint is a £231K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

fabric paint market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £175K–£234K; units × avg price
Conversion rate: 4.3%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.2%
Avg brand age: 54 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

22%

Colorful26%
Nicpro15%
Shuttle Art13%
Artecho10%
Fabricoat8%
Zenacolor6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Open Trend

Top fabric paint search terms

fabric paint372K/yr +21.1%3.7% conv.
fabric paints24K/yr +27.4%5.2% conv.
fabric paint set13K/yr +81.6%4.8% conv.
permanent fabric paint8K/yr -19.8%2.3% conv.
fabric paints permanent for clothes7K/yr -11.3%6.7% conv.
fabric & textile paints8K/yr +22.7%0.9% conv.
fabric paint for clothes5K/yr +63.3%4.1% conv.
textile paint6K/yr -8.6%2.6% conv.
clothes paint5K/yr +16.8%3.3% conv.
fabric ink5K/yr +3.2%1.0% conv.

All search terms

Top fabric paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colorful Fabric Paint Set for Clothes 12 Colors - Permanent Textile Paint Kit for Shoes Canvas - Non-Toxic Slick Painting Set for Adults Beginner & Artists

Colorful£7.744.6★2,133 rev

Nicpro 12 Colors Fabric Paint (1oz/30ml) Permanent Soft Fabric Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Art Supplies

Nicpro£10.454.5★252 rev

Artecho Fabric Paint 8 Colors 20 ml / 0.7 oz Fabric Paint for Clothes Permanent Furniture Upholstery

Artecho£8.504.4★225 rev

Shuttle Art Fabric Paint Permanent for Clothes 15 x 12ml Colours Fabric Paints Set with Brushes Palette Stencils Non-Toxic Waterproof Textile Paints for T-Shirt Shoes Bag Jeans

Shuttle Art£9.934.4★385 rev

Zenacolor Fabric Pens - Set of 40 - Non Toxic Indelible and Permanent Fabric Paint Pens Fine Point Tip - Fine Point Textile Marker Pen

Zenacolor£7.694.4★3,964 rev

Newest

by launch date

Fabricoat 125ml Fabric Paint for Art Craft & DIY Design Projects - Non-Toxic & Washable - Paint Direct onto Clothes & Textile Fabrics - For Painting on Shoes Tshirt Clothing & Denim (Black)

Fabricoat£6.7773 rev

7mo ago

ARTFLY Fabric Paint 24 Colours x 60 ml Permanent Soft Fabric Paint Set for Clothes Non-Toxic Waterproof Textile Paints for T-Shirts Shoes Jeans Bags DIY Crafts

ARTFLY£19.0550 rev

8mo ago

Roizefar Fabric Paint Set 48 Colors with Metallic Glitter & Neon All-in-One Kit with Brushes & Palette Permanent Textile Paint for Clothes Shoes Bags Shirts Canvas DIY 10 ml Each

Roizefar£15.3227 rev

8mo ago

Nicpro 12 Colors Fabric Paint (1oz/30ml) Permanent Soft Fabric Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Art Supplies

Nicpro£10.45252 rev

11mo ago

Nicpro 18 Colors Fabric Paint (2oz/60ml) Permanent Soft Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Furniture Art

Nicpro£12.39252 rev

11mo ago

What buyers say about fabric paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“the colours are vibrant”

Quality-Overall19%

“Great for garden items”

Value For Money17%

“Good price”

Paint Quality9%

“Good Quality Paint”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product4%

“It has done the job as intended”

Pen/Pencil Quality2%

“Lovely pens”

Quick Drying2%

“it dries extermely quick”

Efficiency2%

“Works well”

Fun/Entertainment Experience1%

“HOURS OF FUN”

What buyers complain about

Functionality-Overall13%

“the bled so no clear defined lines could be drawn”

Color11%

“some more vibrant so colour match is terrible”

Dry/Empty Ink8%

“I was worried they might run dry before I finished”

Paint Quality8%

“the painting is on the other surface”

Quality-Overall7%

“just not the quality I was hoping for”

Brightness/Shine/Glow6%

“Dries shiny as if there is too much PVA in it”

Value For Money4%

“Not worth it”

Stain Resistance4%

“However after a few washes the bleach stains were back”

Moist/Dry3%

“Quite dry and very difficult to take lids off”

Design-Overall3%

“didnt look nice”

Top return reasons

Color23%

Paint Quality12%

Functionality-Overall9%

Size-Overall8%

Quality-Overall7%

Material Quality6%

Advertised Vs Actual Product5%

Dry/Empty Ink3%

Leak-Proof3%

Value For Money3%

Common questions

Is fabric paint profitable to sell on Amazon United Kingdom?: The niche generates £231K/yr across 27 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the fabric paint niche?: 18 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in fabric paint?: Top complaints mined from reviews: Functionality-Overall, Color, Dry/Empty Ink. The return rate is 0.7%.
When does demand for fabric paint peak?: Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
What does it cost to enter the fabric paint niche?: Listings span £5.26–£21.59; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.