Skip to content

Fabric Paint

Maybe

An estimated 0.7% of orders come back. But the average product has 3,312 reviews to catch up to, so Fabric Paint is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£231K/yr463K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
55%top-5 click share · 18 brands · 27 sellers

Flapen Score

Fabric Paint against its category

The dotted line is the Home & Garden average. Past it, Fabric Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fabric Paint 463K times last year and spent an estimated £231K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
4.3%
Market size, estimated
£231Ka year
Peak month
May1.8× the quietest month
Top search term
fabric paint372K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £5.26 to £21.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.69 that is £3K to £6K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£5.26–£21.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #30 within Fabric Painting & Dyeing. It carries 3,312 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#30in Fabric Painting & Dyeing
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,312per listing
Listings tracked
27

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Fabric Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 92%

Open market

22%

  • Colorful26%
  • Nicpro15%
  • Shuttle Art13%
  • Artecho10%
  • Fabricoat8%
  • Zenacolor6%

Demand

Fabric Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Fabric Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fabric paint372K/yr
  • fabric paints24K/yr
  • fabric paint set13K/yr
  • permanent fabric paint8K/yr
  • fabric paints permanent for clothes7K/yr
  • fabric & textile paints8K/yr
  • fabric paint for clothes5K/yr
  • textile paint6K/yr
  • clothes paint5K/yr
  • fabric ink5K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric Paint

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
13%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“the bled so no clear defined lines could be drawn”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fabric Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data