Fabric Paint
MaybeReturns run at only 0.7% of orders. But the average product has 3,312 reviews to catch up to, so Fabric Paint is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £231K/yr463K searches / yr
- 90-day growth
- +21.4%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 27 sellers
Flapen Score
Fabric Paint against its category
The dotted line is the Home & Garden average. Past it, Fabric Paint is stronger. Inside it, weaker.
Market
The Fabric Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fabric Paint 463K times last year and spent an estimated £231K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- +21.4%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £231Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- fabric paint372K searches a year
02 · Price
A sale here is worth £11.69.
Listings sell for £11.69 on average, from £5.26 to £21.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.69 that is £3K to £6K a year per listing.
- Average price
- £11.69under the $15 to $100 sweet spot
- Price range
- £5.26–£21.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #30 within Fabric Painting & Dyeing. It carries 3,312 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #30in Fabric Painting & Dyeing
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,312per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Fabric Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colorful Fabric Paint Set for Clothes 12 Colors - Permanent Textile Paint Kit for Shoes Canvas - Non-Toxic Slick Painting Set for Adults Beginner & Artists
- Price
- £7.74
- Rating
- 4.6/5
- Reviews
- 2,133
- Age
- 4y ago

Nicpro 12 Colors Fabric Paint (1oz/30ml) Permanent Soft Fabric Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Art Supplies
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 11mo ago

Artecho Fabric Paint 8 Colors 20 ml / 0.7 oz Fabric Paint for Clothes Permanent Furniture Upholstery
- Price
- £8.50
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 11mo ago

Shuttle Art Fabric Paint Permanent for Clothes 15 x 12ml Colours Fabric Paints Set with Brushes Palette Stencils Non-Toxic Waterproof Textile Paints for T-Shirt Shoes Bag Jeans
- Price
- £9.93
- Rating
- 4.4/5
- Reviews
- 385
- Age
- 1y ago

Zenacolor Fabric Pens - Set of 40 - Non Toxic Indelible and Permanent Fabric Paint Pens Fine Point Tip - Fine Point Textile Marker Pen
- Price
- £7.69
- Rating
- 4.4/5
- Reviews
- 3,964
- Age
- 2y ago
Trending
90-day click momentum
ARTFLY Fabric Paint 24 Colours x 60 ml Permanent Soft Fabric Paint Set for Clothes Non-Toxic Waterproof Textile Paints for T-Shirts Shoes Jeans Bags DIY Crafts
- Price
- £19.05
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 8mo ago

Nicpro 18 Colors Fabric Paint (2oz/60ml) Permanent Soft Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Furniture Art
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 11mo ago

APOGO 24 Fabric Pens Permanent for Clothes White T Shirt Design Kit Canvas Tote Bag Pillowcases Plain Cotton Bags Shoes Baby Shower Games and Craft Paint Pens Art Markers for Adults Kids Gift
- Price
- £7.37
- Rating
- 4.5/5
- Reviews
- 2,430
- Age
- 5y ago

ABEIER Fabric Paint Set of 20 colours in Bottles (60ml/2oz) Permanent Textile Paint for Clothes Non-Toxic Fabric Paints for Adults DIY Projects ideal for T-Shirts Jeans Bags Shoes
- Price
- £16.76
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

WINSONS Acrylic Paints Set - 24 Colours Fabric Paint for Canvas Ceramic Crafts Fabric Wood Paper Rock Painting - Non Toxic Vibrant Pigments for Beginners Students - Art Supplies (12ml Each)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 193
- Age
- 1y ago
Newest
by launch date
Fabricoat 125ml Fabric Paint for Art Craft & DIY Design Projects - Non-Toxic & Washable - Paint Direct onto Clothes & Textile Fabrics - For Painting on Shoes Tshirt Clothing & Denim (Black)
- Price
- £6.77
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 7mo ago

ARTFLY Fabric Paint 24 Colours x 60 ml Permanent Soft Fabric Paint Set for Clothes Non-Toxic Waterproof Textile Paints for T-Shirts Shoes Jeans Bags DIY Crafts
- Price
- £19.05
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 8mo ago

Roizefar Fabric Paint Set 48 Colors with Metallic Glitter & Neon All-in-One Kit with Brushes & Palette Permanent Textile Paint for Clothes Shoes Bags Shirts Canvas DIY 10 ml Each
- Price
- £15.32
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 8mo ago

Nicpro 12 Colors Fabric Paint (1oz/30ml) Permanent Soft Fabric Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Art Supplies
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 11mo ago

Nicpro 18 Colors Fabric Paint (2oz/60ml) Permanent Soft Paint Set with Brushes Palette Stencils Non-Toxic Textile Paints for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Furniture Art
- Price
- £12.39
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
22%
- Colorful26%
- Nicpro15%
- Shuttle Art13%
- Artecho10%
- Fabricoat8%
- Zenacolor6%
Demand
Fabric Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.8×
Search terms
Top Fabric Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fabric paint372K/yr
- fabric paints24K/yr
- fabric paint set13K/yr
- permanent fabric paint8K/yr
- fabric paints permanent for clothes7K/yr
- fabric & textile paints8K/yr
- fabric paint for clothes5K/yr
- textile paint6K/yr
- clothes paint5K/yr
- fabric ink5K/yr
Reviews and returns
What reviews say buyers love and hate about Fabric Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the bled so no clear defined lines could be drawn
Doesn't work
Apsolute rubbish dont work
some more vibrant so colour match is terrible
Some appear darker
It changed the colour slightly
I was worried they might run dry before I finished
dried out in like a day
pen dried out so fast
the painting is on the other surface
PAINTS CONGEALED
all paints were congealed so unable to use
just not the quality I was hoping for
Awful product
Not good at all
Love
the colours are vibrant
colours are nice
Nice color
Great for garden items
The quality feels solid
Decent quality
Good price
Fair price
Excellent value
Good Quality Paint
Great paints
the paints are super easy to use
Easy to use
Easy writing performance highly recommended
easy to work with
Return
0.7% Return rate 45% Fixable by listing
some more vibrant so colour match is terrible
Some appear darker
It changed the colour slightly
the painting is on the other surface
PAINTS CONGEALED
all paints were congealed so unable to use
the bled so no clear defined lines could be drawn
Doesn't work
Apsolute rubbish dont work
just not the quality I was hoping for
Awful product
Not good at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fabric Paint questions
Answered from the same tracked data.









