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Fabric Paint

Maybe

Returns run at only 0.7% of orders. But the average product has 3,312 reviews to catch up to, so Fabric Paint is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£231K/yr463K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
55%top-5 click share · 18 brands · 27 sellers

Flapen Score

Fabric Paint against its category

The dotted line is the Home & Garden average. Past it, Fabric Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fabric Paint 463K times last year and spent an estimated £231K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
4.3%
Market size, estimated
£231Ka year
Peak month
May1.8× the quietest month
Top search term
fabric paint372K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £5.26 to £21.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £11.69 that is £3K to £6K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£5.26–£21.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #30 within Fabric Painting & Dyeing. It carries 3,312 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#30in Fabric Painting & Dyeing
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,312per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Fabric Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

22%

  • Colorful26%
  • Nicpro15%
  • Shuttle Art13%
  • Artecho10%
  • Fabricoat8%
  • Zenacolor6%

Demand

Fabric Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Fabric Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fabric paint372K/yr
  • fabric paints24K/yr
  • fabric paint set13K/yr
  • permanent fabric paint8K/yr
  • fabric paints permanent for clothes7K/yr
  • fabric & textile paints8K/yr
  • fabric paint for clothes5K/yr
  • textile paint6K/yr
  • clothes paint5K/yr
  • fabric ink5K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.10

the bled so no clear defined lines could be drawn

Doesn't work

Apsolute rubbish dont work

Color11%−0.03

some more vibrant so colour match is terrible

Some appear darker

It changed the colour slightly

Dry/Empty Ink8%−0.05

I was worried they might run dry before I finished

dried out in like a day

pen dried out so fast

Paint Quality8%+0.18

the painting is on the other surface

PAINTS CONGEALED

all paints were congealed so unable to use

Quality-Overall7%+1.63

just not the quality I was hoping for

Awful product

Not good at all

Love

Color22%−0.03

the colours are vibrant

colours are nice

Nice color

Quality-Overall19%+1.63

Great for garden items

The quality feels solid

Decent quality

Value For Money17%+0.89

Good price

Fair price

Excellent value

Paint Quality9%+0.18

Good Quality Paint

Great paints

the paints are super easy to use

Ease Of Use6%+0.38

Easy to use

Easy writing performance highly recommended

easy to work with

Return

0.7% Return rate 45% Fixable by listing

Color23%▇█▆▆▇▆

some more vibrant so colour match is terrible

Some appear darker

It changed the colour slightly

Paint Quality12%▄▄█▅▄▂

the painting is on the other surface

PAINTS CONGEALED

all paints were congealed so unable to use

Functionality-Overall9%▅▅█▆▄▆

the bled so no clear defined lines could be drawn

Doesn't work

Apsolute rubbish dont work

Size-Overall8%▃█▆▆▅▃
Quality-Overall7%▅▁▃▅▅█

just not the quality I was hoping for

Awful product

Not good at all

FAQ

Common Fabric Paint questions

Answered from the same tracked data.