fabric bunting
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+117.6%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good560.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£303K£303K/yr · 620K searches
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Price range
Bad£3.30–£11.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fabric bunting is a £303K/yr Amazon United Kingdom market (620K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
fabric bunting market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £271K–£339K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
26
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
31%
- DOJoykey26%
- Orifinter12%
- G2PLUS8%
- Itsy Bitsy Party Co8%
- kuou8%
- SZXMDKH7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.7×
Top fabric bunting search terms
- bunting278K/yr
- bunting outdoor waterproof58K/yr
- fabric bunting54K/yr
- garden bunting29K/yr
- bunting fabric41K/yr
- outdoor bunting25K/yr
- garden bunting outdoor waterproof13K/yr
- bunting decorations19K/yr
- outdoor bunting waterproof12K/yr
- party bunting15K/yr
Top fabric bunting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DOJoykey 328ft/100M Bunting Banner Reusable Nylon Fabric Pennant Bunting with 200pcs Triangle Flags for Mothers Day Home Outdoor Garden Birthday Wedding National Day Party Decoration
DOJoykey£4.934.4★875 rev
Orifinter 45.9ft Fabric Bunting 46 Flags Vintage Bunting Banner + Drawstring Bag Mothers Day Bunting Flags Reusable Floral Bunting for Easter Afternoon Tea Outdoor Birthday Garden Party
Orifinter£7.874.4★896 rev
Premium Reusable Bunting Banner - Bunting Outdoor Waterproof - As Seen on TV - Polyester Fabric Bunting - Outdoor Party Decorations Garden Bunting Festival/Birthday Decoration (46ft 42 Large Flags)
Itsy Bitsy Party Co£7.864.7★2,545 rev
SZXMDKH 60 Flags 68 Feet Bunting Banner Multicolor Outdoor Waterproof Triangle Flags Imitated Linen Burlap Bunting Supply for Wedding Birthday Party Home Festival Decoration
SZXMDKH£7.064.6★1,014 rev
Alaoo Fabric Bunting Banner 2.6M Triangle Garland Flags with Tassels Double Sided Colorful Cotton Bunting for Birthday Wedding Baby Shower Indoor Activity Party Festivals Decoration(Candy Pink)
Alaoo£5.134.6★88 rev
Newest
by launch date
20M/66Ft Bunting Outdoor Waterproof: LUMYCE 60 Flags Outdoor Bunting With Big Hessian Bags - Multicolour & Reusable Birthday for Home Garden Wedding Birthday Flags Festival Spring decorations
LUMYCE£9.5038 rev
328ft/100M Bunting Banner Bunting Outdoor Waterproof Reusable Nylon Fabric Pennant Bunting with 200pcs Triangle Flags for Mothers Day Garden Festival Birthday Wedding National Day Party Decorations
MOBOOY£3.5515 rev
Alaoo Fabric Bunting Banner 2.6M Triangle Garland Flags with Tassels Double Sided Colorful Cotton Bunting for Birthday Wedding Baby Shower Indoor Activity Party Festivals Decoration(Candy Pink)
Alaoo£5.1388 rev
10M Pink Fabric Bunting Banner 26pcs Beautiful Floral Bunting Flags Garden Bunting Vintage Fabric Bunting for Party Birthday Afternoon Tea Easter and Mothers Day Decorations
ZHNERY£4.6550 rev
Orifinter Floral Bunting 24PCS Mmothers Day Bunting Reusable Vintage Banner Flags for Afternoon Tea Garden Party Birthday Festival Ve Day Spring Easter Decorations
Orifinter£6.18101 rev
Trending
90-day click momentum20M/66Ft Bunting Outdoor Waterproof: LUMYCE 60 Flags Outdoor Bunting With Big Hessian Bags - Multicolour & Reusable Birthday for Home Garden Wedding Birthday Flags Festival Spring decorations
LUMYCE£9.504.6★
G2PLUS 36PCS Waterproof Burlap Bunting 12M Pastel Outdoor Bunting Banner Indoor & Outdoor Decor Garlands Rainbow Colorful Bunting Flags for Garden Wedding Party Home Festival Decoration
G2PLUS£5.344.4★
DOJoykey 66ft/20M Multicolor Bunting with 40pcs Triangle Flags Reusable Nylon Fabric Bunting Banner for Mothers Day Birthday Wedding Indoor Outdoor Garden Party Anniversary Decoration
DOJoykey£3.304.4★
42pcs 12M40FT Fabric Bunting Decoration Pink Bunting Fabric Spring Summer
JOYSKY£7.604.6★
328ft/100M Bunting Banner Bunting Outdoor Waterproof Reusable Nylon Fabric Pennant Bunting with 200pcs Triangle Flags for Mothers Day Garden Festival Birthday Wedding National Day Party Decorations
MOBOOY£3.553.7★
What buyers say about fabric bunting
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bright”
“colour accurate”
“Well worth the money”
“Lovely floral design”
“Effective and durable”
“Lovely bright bunting really cheers up my garden”
“the material feels durable”
“Easy to use”
“Right size”
“It's waterproof”
What buyers complain about
“Quality wasnt good on the seams edges received on the 19th April returned on the27th April with Evri”
“Not like picture”
“a little smaller than expected”
“started to fray after a couple of days”
“Very cheap”
“found it quite flimsy”
“Mostly string, each section of bunting is only about 1m”
“Not as bright as shown”
“Some of the stitching is coming apart”
“Colours are no where near as bold as in the picture, and it's very cheaply made and badly finished”
Top return reasons
Common questions
- Is fabric bunting profitable to sell on Amazon United Kingdom?
- The niche generates £303K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +117.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the fabric bunting niche?
- 17 brands and 26 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in fabric bunting?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.7%.
- When does demand for fabric bunting peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 6.7× the quietest.
- What does it cost to enter the fabric bunting niche?
- Listings span £3.30–£11.30; the average listing price is £6.78 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.