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Fabric Bunting

Pass

Fabric Bunting scores 65 out of 100, a Pass. Shoppers spend $303K a year here, search demand grew +117.6% this quarter, and returns run at 0.7% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£303K/yr620K searches / yr
90-day growth
+117.6%search demand this quarter
Competition
50%top-5 click share · 17 brands · 26 sellers

Flapen Score

Fabric Bunting against its category

The dotted line is the Home & Garden average. Past it, Fabric Bunting is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fabric Bunting 620K times last year and spent an estimated £303K. The top 5 brands take 62% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +117.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
620K
Growth, 90 days vs prior 90
+117.6%
Conversion, latest week
7.2%
Market size, estimated
£303Ka year
Peak month
May6.7× the quietest month
Top search term
bunting278K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £3.30 to £11.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.78 that is £7K to £8K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£3.30–£11.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Garden Décor. It carries 561 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Garden Décor
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Fabric Bunting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

31%

  • DOJoykey26%
  • Orifinter12%
  • G2PLUS8%
  • Itsy Bitsy Party Co8%
  • kuou8%
  • SZXMDKH7%

Demand

Fabric Bunting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.7×

Search terms

Top Fabric Bunting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunting278K/yr
  • bunting outdoor waterproof58K/yr
  • fabric bunting54K/yr
  • garden bunting29K/yr
  • bunting fabric41K/yr
  • outdoor bunting25K/yr
  • garden bunting outdoor waterproof13K/yr
  • bunting decorations19K/yr
  • outdoor bunting waterproof12K/yr
  • party bunting15K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric Bunting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall34%−0.09

Quality wasnt good on the seams edges received on the 19th April returned on the27th April with Evri

Threw then in the bin today bad quality they are shredding

Low quality

Advertised Vs Actual Product15%−0.10

Not like picture

Not as described

False advertising

Size-Overall12%−0.04

a little smaller than expected

Very long

very long for the room

Durability10%−0.05

started to fray after a couple of days

Not expecting it to last long

Frayed within week

Material Quality6%−0.04

Very cheap

poor quality material

Poor quality thin material

Love

Quality-Overall32%−0.09

Good quality bright

seem well made

Amazing quality

Color24%+1.99

colour accurate

Colours are bright

Lovely colour

Value For Money19%+1.87

Well worth the money

Amazing value

Good value

Design-Overall4%+0.25

Lovely floral design

Excellent colours and design

This is a good balance between looks, effectiveness, value and practicality

Durability3%−0.05

Effective and durable

Strong pretty durable bunting

the material feels durable

Return

0.7% Return rate 37% Fixable by listing

Quality-Overall26%█▇▄▇▅▇

Quality wasnt good on the seams edges received on the 19th April returned on the27th April with Evri

Threw then in the bin today bad quality they are shredding

Low quality

Color16%▄▁█▃▆▄

Colours are no where near as bold as in the picture, and it's very cheaply made and badly finished

Material Quality12%▄█▅▃▃▄

Very cheap

poor quality material

Poor quality thin material

Size-Overall12%█▄▅▃▄▇

a little smaller than expected

Very long

very long for the room

Thin8%▁▆▃█▆▅

FAQ

Common Fabric Bunting questions

Answered from the same tracked data.