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Fabric Bunting

Fabric Bunting shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

65
Worth a look

Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51

Market size 51Growth 95Conversion 76Competition 59Returns 96Price range 0Avg price 19Brand share 71Review moat 73Quality gap 52
This niche Category average · 5,777 niches

Is Fabric Bunting profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fabric Bunting is a £303K/yr Amazon United Kingdom market (620K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Fabric Bunting: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +117.6% over the last 90 days and 7.2% of searches end in a purchase.

£303K

revenue / yr

Units sold / yr50K
Search volume / yr+117.6%620K
Conversion rate7.2%
Avg price£6.78

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers17 · 26
Top-5 product click share50%
Open market38%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement92%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews561

Top Fabric Bunting products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£30K£45K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

31%

  • DOJoykey26%
  • Orifinter12%
  • G2PLUS8%
  • Itsy Bitsy Party Co8%
  • kuou8%
  • SZXMDKH7%

Fabric Bunting demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume620KCVR7.2%Products25Brands17Top 5 Brands62%OOS Rate0.0%Rating4.4★Reviews561Avg BSR#90
25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.7×

Top Fabric Bunting search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bunting278K/yr
  • bunting outdoor waterproof58K/yr
  • fabric bunting54K/yr
  • garden bunting29K/yr
  • bunting fabric41K/yr
  • outdoor bunting25K/yr
  • garden bunting outdoor waterproof13K/yr
  • bunting decorations19K/yr
  • outdoor bunting waterproof12K/yr
  • party bunting15K/yr

What reviews say buyers love and hate about Fabric Bunting

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall32%

Good quality bright

Color24%

colour accurate

Value For Money19%

Well worth the money

Design-Overall4%

Lovely floral design

Durability3%

Effective and durable

What buyers complain about

89% of reviews
Quality-Overall34%

Quality wasnt good on the seams edges received on the 19th April returned on the27th April with Evri

Advertised Vs Actual Product15%

Not like picture

Size-Overall12%

a little smaller than expected

Durability10%

started to fray after a couple of days

Material Quality6%

Very cheap

Fabric Bunting return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
26%
2Color
16%
3Material Quality
12%
4Size-Overall
12%
5Thin
8%

Common Fabric Bunting questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fabric Bunting 65/100 on Amazon United Kingdom — Worth a look. The niche generates £303K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +117.6% over the last 90 days.
Search demand for Fabric Bunting on Amazon United Kingdom peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 6.7× the quietest.