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Fabric

Maybe

An estimated 0.9% of orders come back. But prices span $1.21–$17.18, mostly outside the sweet spot, so Fabric is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£114K/yr1.1M searches / yr
90-day growth
-14.4%search demand this quarter
Competition
34%top-5 click share · 29 brands · 38 sellers

Flapen Score

Fabric against its category

The dotted line is the Home & Garden average. Past it, Fabric is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fabric 1.1M times last year and spent an estimated £114K. The top 5 brands take 51% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.6%
Market size, estimated
£114Ka year
Peak month
January1.3× the quietest month
Top search term
fabric388K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £1.21 to £17.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.48 that is £2K to £3K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£1.21–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #280 within Art & Craft Supplies. It carries 632 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
3.5%
Average rank
#280in Art & Craft Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
51

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fabric products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

38

Est. top-5 brand share

51%

Top 20: 92%

Est. top-5 click share

34%

Top 20: 69%

Open market

43%

  • Aucuu18%
  • EXGOING12%
  • FT Fashion Track7%
  • Maxricus7%
  • M & J6%
  • newamishquilt6%

Demand

Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fabric search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fabric388K/yr
  • fat quarters fabric bundles102K/yr
  • fat quarters78K/yr
  • cotton fabric66K/yr
  • material79K/yr
  • material for sewing65K/yr
  • cotton fabric by the metre uk47K/yr
  • quilting fabric41K/yr
  • fabric squares29K/yr
  • fabric by the metre uk32K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Upholstery/Fabric Quality”
12%of negative reviews mention “Size-Overall”
0.9%of orders come back
“not the correct size”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fabric questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data