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Fabric

Maybe

Returns run at only 0.9% of orders. But prices span $1.21–$17.18, mostly outside the sweet spot, so Fabric is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£114K/yr1.1M searches / yr
90-day growth
-14.4%search demand this quarter
Competition
34%top-5 click share · 29 brands · 38 sellers

Flapen Score

Fabric against its category

The dotted line is the Home & Garden average. Past it, Fabric is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fabric 1.1M times last year and spent an estimated £114K. The top 5 brands take 51% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.6%
Market size, estimated
£114Ka year
Peak month
January1.3× the quietest month
Top search term
fabric388K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £1.21 to £17.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.48 that is £2K to £3K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£1.21–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #280 within Art & Craft Supplies. It carries 632 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
3.5%
Average rank
#280in Art & Craft Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

38

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

34%

Top 20: 69%

Open market

43%

  • Aucuu18%
  • EXGOING12%
  • FT Fashion Track7%
  • Maxricus7%
  • M & J6%
  • newamishquilt6%

Demand

Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fabric388K/yr
  • fat quarters fabric bundles102K/yr
  • fat quarters78K/yr
  • cotton fabric66K/yr
  • material79K/yr
  • material for sewing65K/yr
  • cotton fabric by the metre uk47K/yr
  • quilting fabric41K/yr
  • fabric squares29K/yr
  • fabric by the metre uk32K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.03

not the correct size

Small

Larger than I thought they would be

Upholstery/Fabric Quality10%+0.16

Fabric is very thin

This fabric is not very good quality

Not at all like the fabric shown

Thickness8%−0.10

A little thin

Pretty thin fabrics

Much thinner than I was expecting

Color8%+1.00

Not a good range of colours like shown

not quite the colours I expected

However when they arrived the colour was far too dark

Quality-Overall8%+1.04

Not great quality

they are not good quality hence the price won't be buying it again

Quality not great very small some pieces only half square disappointing

Love

Upholstery/Fabric Quality18%+0.16

Nice quality fabric

highly durable Fabric

Gorgeous fabric

Color17%+1.00

Lovely colours

Colours are lovely

Really nice vibrant colours

Quality-Overall16%+1.04

Good quality and easy to work with

Amazing quality

really well made

Material Quality11%+0.26

Good quality material

Lovely fabric bundle

Material is lovely with good sized squares

Value For Money10%+0.59

Not expensive

fair price

Excellent value

Return

0.9% Return rate 43% Fixable by listing

Material Quality26%█▃▆▆▆█

Poor quality fabric

Fabric isn't made for clothes

Ridiculously thin material

Color16%▃█▃▃▅▂

Not a good range of colours like shown

not quite the colours I expected

However when they arrived the colour was far too dark

Size-Overall15%▂█▅▄▇▅

not the correct size

Small

Larger than I thought they would be

Quality-Overall12%█▆▆▂▅▆

Not great quality

they are not good quality hence the price won't be buying it again

Quality not great very small some pieces only half square disappointing

Thin10%█▁▅▆▅▅

Super thin

Super thin, you can see through at one layer

Too thin had to return

FAQ

Common Fabric questions

Answered from the same tracked data.