Fabric
MaybeReturns run at only 0.9% of orders. But prices span $1.21–$17.18, mostly outside the sweet spot, so Fabric is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £114K/yr1.1M searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 34%top-5 click share · 29 brands · 38 sellers
Flapen Score
Fabric against its category
The dotted line is the Home & Garden average. Past it, Fabric is stronger. Inside it, weaker.
Market
The Fabric market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fabric 1.1M times last year and spent an estimated £114K. The top 5 brands take 51% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £114Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- fabric388K searches a year
02 · Price
A sale here is worth £6.48.
Listings sell for £6.48 on average, from £1.21 to £17.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.48 that is £2K to £3K a year per listing.
- Average price
- £6.48under the $15 to $100 sweet spot
- Price range
- £1.21–£17.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #280 within Art & Craft Supplies. It carries 632 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 92%
- Out of stock, average day
- 3.5%
- Average rank
- #280in Art & Craft Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 632per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 1 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Fabric products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aucuu 7PCS Fat Quarters Fabric Bundles 50cm x 50cm Fabric Bundles Quilting Cotton Bundle Quilting Craft FA-BRIC Precut Easter & Spring Cotton FA-BRIC for DIY Crafts Sewing Patchwork Home Decor
- Price
- £5.50
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 1y ago

100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago

7Pcs Fat Quarters Fabric Bundles 50CM x 50CM Cotton Fabric DIY Making Supplies Quilting Patchwork Gingham Fat Quarter Material for Sewing Patchwork DIY Crafts & Home Decorate (Blue)
- Price
- £6.38
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 1y ago

50 PCS Premium Cotton Fabric Squares Bundle Precut 25x25cm Fat Quarters Style Fray-Resistant Edges 50 Assorted Colours & Prints for Quilting Kids Crafts & DIY Projects Safe for Sensitive Skin
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago

Fashion Track White Cotton Fabric by The Metre | 58 Inches / 147.5 cm Wide | 100% Cotton Fabric Plain | 60 Square | Available in 20 Colours and 5 Sizes (White 1 Metre)
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 1,249
- Age
- 5y ago
Trending
90-day click momentum
Yoosso 25 Pcs Fat Quarters Fabric Bundles 25 x 25cm Cotton Fabric Bundles for Quilting Projects Soft Natural Material for Sewing DIY Crafts Patchwork Home Decor Patchwork (Vintage Florals)
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 4mo ago

A-Express 100% Cotton Fabric - 60 Inch 150cm Wide - Plain Cotton Fabric by the Metre - Ideal for Quilting Sewing Dressmaking Curtain Linings Totes Bedding Pillowcases - Sky Blue Sample
- Price
- £1.21
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 1y ago

56PCS Fabric Squares 25x25cm Cotton Quilting Fabric Bundle for Sewing
- Price
- £9.67
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 5mo ago

A-Express 100% Cotton Fabric - 60 Inch 150cm Wide - Plain Cotton Fabric by the Metre - Ideal for Quilting Sewing Dressmaking Curtain Linings Totes Bedding Pillowcases - Black 0.5 Metre
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 1y ago

AOOSA 7pcs Fabric Bundles 20x20 Cotton Quilting Fabric Squares Black
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 11mo ago
Newest
by launch date
Yoosso 25 Pcs Fat Quarters Fabric Bundles 25 x 25cm Cotton Fabric Bundles for Quilting Projects Soft Natural Material for Sewing DIY Crafts Patchwork Home Decor Patchwork (Vintage Florals)
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 4mo ago

56PCS Fabric Squares 25x25cm Cotton Quilting Fabric Bundle for Sewing
- Price
- £9.67
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 5mo ago

50 Pcs Fabric Cotton Fabric Squares 10 x 10cm Fat Quarters Fabric Bundles for Sewing Quilting & DIY Crafts Precut Multi-Color and Different Pattern for Easy Sewing and Textile Painting
- Price
- £4.26
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago

50 Pcs Top Cotton Squares Patchwork 10×10cm Floral Patchwork Fabric Bundle Cotton Fabric Squares Precut Multi-Color and Different Pattern for Sewing Quilting & DIY Crafts
- Price
- £3.60
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 9mo ago

5 x 5 50 PCS 100% Cotton Fabric Bundles for Quilting Sewing DIY & Quilt Beginners Quilting Supplies Fabric Squares
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 5,018
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
38
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
34%
Top 20: 69%
Open market
43%
- Aucuu18%
- EXGOING12%
- FT Fashion Track7%
- Maxricus7%
- M & J6%
- newamishquilt6%
Demand
Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Fabric search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fabric388K/yr
- fat quarters fabric bundles102K/yr
- fat quarters78K/yr
- cotton fabric66K/yr
- material79K/yr
- material for sewing65K/yr
- cotton fabric by the metre uk47K/yr
- quilting fabric41K/yr
- fabric squares29K/yr
- fabric by the metre uk32K/yr
Reviews and returns
What reviews say buyers love and hate about Fabric
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the correct size
Small
Larger than I thought they would be
Fabric is very thin
This fabric is not very good quality
Not at all like the fabric shown
A little thin
Pretty thin fabrics
Much thinner than I was expecting
Not a good range of colours like shown
not quite the colours I expected
However when they arrived the colour was far too dark
Not great quality
they are not good quality hence the price won't be buying it again
Quality not great very small some pieces only half square disappointing
Love
Nice quality fabric
highly durable Fabric
Gorgeous fabric
Lovely colours
Colours are lovely
Really nice vibrant colours
Good quality and easy to work with
Amazing quality
really well made
Good quality material
Lovely fabric bundle
Material is lovely with good sized squares
Not expensive
fair price
Excellent value
Return
0.9% Return rate 43% Fixable by listing
Poor quality fabric
Fabric isn't made for clothes
Ridiculously thin material
Not a good range of colours like shown
not quite the colours I expected
However when they arrived the colour was far too dark
not the correct size
Small
Larger than I thought they would be
Not great quality
they are not good quality hence the price won't be buying it again
Quality not great very small some pieces only half square disappointing
Super thin
Super thin, you can see through at one layer
Too thin had to return
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fabric questions
Answered from the same tracked data.









