Fabric
MaybeAn estimated 0.9% of orders come back. But prices span $1.21–$17.18, mostly outside the sweet spot, so Fabric is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £114K/yr1.1M searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 34%top-5 click share · 29 brands · 38 sellers
Flapen Score
Fabric against its category
The dotted line is the Home & Garden average. Past it, Fabric is stronger. Inside it, weaker.
Market
The Fabric market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fabric 1.1M times last year and spent an estimated £114K. The top 5 brands take 51% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £114Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- fabric388K searches a year
02 · Price
A sale here is worth £6.48.
Listings sell for £6.48 on average, from £1.21 to £17.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.48 that is £2K to £3K a year per listing.
- Average price
- £6.48under the $15 to $100 sweet spot
- Price range
- £1.21–£17.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #280 within Art & Craft Supplies. It carries 632 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 92%
- Out of stock, average day
- 3.5%
- Average rank
- #280in Art & Craft Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 632per listing
- Listings tracked
- 51
04 · Newcomers
1 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Fabric products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aucuu 7PCS Fat Quarters Fabric Bundles 50cm x 50cm Fabric Bundles Quilting Cotton Bundle Quilting Craft FA-BRIC Precut Easter & Spring Cotton FA-BRIC for DIY Crafts Sewing Patchwork Home Decor
- Price
- £5.50
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 1y ago

100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago

7Pcs Fat Quarters Fabric Bundles 50CM x 50CM Cotton Fabric DIY Making Supplies Quilting Patchwork Gingham Fat Quarter Material for Sewing Patchwork DIY Crafts & Home Decorate (Blue)
- Price
- £6.38
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 1y ago

50 PCS Premium Cotton Fabric Squares Bundle Precut 25x25cm Fat Quarters Style Fray-Resistant Edges 50 Assorted Colours & Prints for Quilting Kids Crafts & DIY Projects Safe for Sensitive Skin
- Price
- £10.85
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago

Fashion Track White Cotton Fabric by The Metre | 58 Inches / 147.5 cm Wide | 100% Cotton Fabric Plain | 60 Square | Available in 20 Colours and 5 Sizes (White 1 Metre)
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 1,249
- Age
- 5y ago
Trending
estimated 90-day click momentum
Yoosso 25 Pcs Fat Quarters Fabric Bundles 25 x 25cm Cotton Fabric Bundles for Quilting Projects Soft Natural Material for Sewing DIY Crafts Patchwork Home Decor Patchwork (Vintage Florals)
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 4mo ago

A-Express 100% Cotton Fabric - 60 Inch 150cm Wide - Plain Cotton Fabric by the Metre - Ideal for Quilting Sewing Dressmaking Curtain Linings Totes Bedding Pillowcases - Sky Blue Sample
- Price
- £1.21
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 1y ago

56PCS Fabric Squares 25x25cm Cotton Quilting Fabric Bundle for Sewing
- Price
- £9.67
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 5mo ago

A-Express 100% Cotton Fabric - 60 Inch 150cm Wide - Plain Cotton Fabric by the Metre - Ideal for Quilting Sewing Dressmaking Curtain Linings Totes Bedding Pillowcases - Black 0.5 Metre
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 1y ago

AOOSA 7pcs Fabric Bundles 20x20 Cotton Quilting Fabric Squares Black
- Price
- £5.53
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 11mo ago
Newest
by launch date
Yoosso 25 Pcs Fat Quarters Fabric Bundles 25 x 25cm Cotton Fabric Bundles for Quilting Projects Soft Natural Material for Sewing DIY Crafts Patchwork Home Decor Patchwork (Vintage Florals)
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 4mo ago

56PCS Fabric Squares 25x25cm Cotton Quilting Fabric Bundle for Sewing
- Price
- £9.67
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 5mo ago

50 Pcs Fabric Cotton Fabric Squares 10 x 10cm Fat Quarters Fabric Bundles for Sewing Quilting & DIY Crafts Precut Multi-Color and Different Pattern for Easy Sewing and Textile Painting
- Price
- £4.26
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago

50 Pcs Top Cotton Squares Patchwork 10×10cm Floral Patchwork Fabric Bundle Cotton Fabric Squares Precut Multi-Color and Different Pattern for Sewing Quilting & DIY Crafts
- Price
- £3.60
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 9mo ago

5 x 5 50 PCS 100% Cotton Fabric Bundles for Quilting Sewing DIY & Quilt Beginners Quilting Supplies Fabric Squares
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 5,018
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
38
Est. top-5 brand share
51%
Top 20: 92%
Est. top-5 click share
34%
Top 20: 69%
Open market
43%
- Aucuu18%
- EXGOING12%
- FT Fashion Track7%
- Maxricus7%
- M & J6%
- newamishquilt6%
Demand
Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Fabric search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fabric388K/yr
- fat quarters fabric bundles102K/yr
- fat quarters78K/yr
- cotton fabric66K/yr
- material79K/yr
- material for sewing65K/yr
- cotton fabric by the metre uk47K/yr
- quilting fabric41K/yr
- fabric squares29K/yr
- fabric by the metre uk32K/yr
Reviews and returns
What reviews say buyers love and hate about Fabric
We read the reviews and the return reasons for every product selling here.
“not the correct size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fabric questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









