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F Caw F Mug

Fail

Demand is soft, at -59.1% this quarter, so F Caw F Mug is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£73K/yr98K searches / yr
90-day growth
-59.1%search demand this quarter
Competition
90%top-5 click share · 8 brands · 11 sellers

Flapen Score

F Caw F Mug against its category

The dotted line is the Home & Garden average. Past it, F Caw F Mug is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The F Caw F Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for F Caw F Mug 98K times last year and spent an estimated £73K. The top 5 brands take 93% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-59.1%
Conversion, latest week
7.7%
Market size, estimated
£73Ka year
Top search term
f caw f mug45K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £8.79 to £12.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.64 that is £964 to £2K a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£8.79–£12.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£964–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #3,228 within Glassware. It carries 20 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
31.5%
Average rank
#3,228in Glassware
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
20per listing
Listings tracked
9

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top F Caw F Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8

Sellers

11

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

5%

  • Wsndyjia52%
  • Kunoli30%
  • CECOMBINE4%
  • Vixar3%
  • Custom Moments3%
  • Generic3%
  • Open — no brand owns it (2 brands, 5%)

Demand

F Caw F Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 70.2× · 9 of 12 months tracked

Search terms

Top F Caw F Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • f caw f mug45K/yr
  • f-caw-f mug30K/yr
  • fcawf mug16K/yr
  • f-caw-f funny chicken mug3K/yr
  • f-caw-f coffee mug3K/yr

Reviews and returns

What reviews say buyers love and hate about F Caw F Mug

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“Missleading ad”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common F Caw F Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data