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Eyeballs

Fail

Prices span $1.91–$10.36, mostly outside the sweet spot, so Eyeballs is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£10K/yr51K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
58%top-5 click share · 28 brands · 55 sellers

Flapen Score

Eyeballs against its category

The dotted line is the Home & Garden average. Past it, Eyeballs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeballs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyeballs 51K times last year and spent an estimated £10K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
3.3%
Market size, estimated
£10Ka year
Peak month
October15.7× the quietest month
Top search term
eyeballs11K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £1.91 to £10.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £6.18 that is £0 to £618 a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£1.91–£10.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£618
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 44.6% of listings are out of stock. The average listing ranks #1,056 within Doll Making. It carries 269 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
79%
Out of stock, average day
44.6%
Average rank
#1,056in Doll Making
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Eyeballs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£418£837£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

55

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

58%

Top 20: 90%

Open market

37%

  • kkrrammii21%
  • CYUXING13%
  • PH PandaHall9%
  • HugeDE8%
  • GOLOVENLD7%
  • Aodejoy4%

Demand

Eyeballs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 15.7×

Search terms

Top Eyeballs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyeballs11K/yr
  • fake eyes6K/yr
  • eyeball5K/yr
  • eye balls4K/yr
  • fake eyeballs4K/yr
  • halloween eyeballs8K/yr
  • plastic eyeballs4K/yr
  • eyeballs for halloween5K/yr
  • halloween eyes4K/yr

Reviews and returns

What reviews say buyers love and hate about Eyeballs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.25

Not sticky

NOT adhesive

not easy to glue down

Size-Overall19%−0.22

A little disappointed with the sizes

Too big

Small

Quality-Overall14%+1.23

Cheap looking,

Not great quality think there was supposed to be a stand in the box

Very poor quality

Value For Money6%+1.35

Cost about 5 pence

Brightness/Shine/Glow6%−0.06

They dont glow in the dark

Love

Quality-Overall28%+1.23

Great selection

Good quality

Great product, look really good in place

Value For Money21%+1.35

Great value

Good value and as described

worth the money

Advertised Vs Actual Product11%−0.04

Does what you need them to do

It is what it says

Safety Standards8%+0.63

Safely eyes

Safe for knitted toys

Embellishment/Embroidery Quality6%+0.54

Perfect for my crochet teddies

Return

0.6% Return rate 66% Fixable by listing

Size-Overall53%█▆▇▄▅▄

A little disappointed with the sizes

Too big

Small

Adhesion/Stickiness11%█▅▄▁█▆

Not sticky

NOT adhesive

not easy to glue down

Quality-Overall10%▁▂▁▅██

Cheap looking,

Not great quality think there was supposed to be a stand in the box

Very poor quality

Color4%▁▅▁▁▁█
Safety Standards3%▁▁▇█▁▁

FAQ

Common Eyeballs questions

Answered from the same tracked data.