Skip to content

Extra Deep Fitted Sheets Double

Fail

Shoppers spend only $43K a year here, so Extra Deep Fitted Sheets Double is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£43K/yr126K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
67%top-5 click share · 14 brands · 18 sellers

Flapen Score

Extra Deep Fitted Sheets Double against its category

The dotted line is the Home & Garden average. Past it, Extra Deep Fitted Sheets Double is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Deep Fitted Sheets Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extra Deep Fitted Sheets Double 126K times last year and spent an estimated £43K. The top 5 brands take 81% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
2.5%
Market size, estimated
£43Ka year
Peak month
September1.5× the quietest month
Top search term
egyptian cotton fitted sheet67K searches a year

02 · Price

A sale here is worth £13.55.

Listings sell for £13.55 on average, from £7.17 to £29.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.55 that is £1K to £3K a year per listing.

Average price
£13.55under the $15 to $100 sweet spot
Price range
£7.17–£29.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Home Textiles. It carries 2,696 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#31in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,696per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Extra Deep Fitted Sheets Double products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 97%

Open market

12%

  • My home store39%
  • NTBAY12%
  • Generic12%
  • Sapphire Collection11%
  • REHAN & CO8%
  • Linens World6%
  • Open — no brand owns it (8 brands, 12%)

Demand

Extra Deep Fitted Sheets Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Extra Deep Fitted Sheets Double search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egyptian cotton fitted sheet67K/yr
  • egyptian cotton sheets11K/yr
  • egyptian cotton fitted double bed sheet9K/yr
  • egyptian cotton bed sheets14K/yr
  • 100% cotton sheets5K/yr
  • 100% cotton bed sheet6K/yr
  • extra deep fitted sheets double cotton6K/yr
  • fitted sheet double bed egyptian cotton deep4K/yr
  • egyptian cotton double bed sheet3K/yr
  • egyptian cotton fitted sheets double3K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Deep Fitted Sheets Double

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.13

Does not fit

Too small

Too big

Quality-Overall15%+2.13

Awful quality

Really poor quality, scratchy material and totally see through

I thought the quality might feel cheap

Thickness10%−0.11

Very thin material

quite thick

Not as thick as I thought it was

Material Quality6%−0.05

Extremely scratchy material

The material is most definitely NOT Egyptian Cotton 500 Thread Count

Horrible material and bad fit

Washability6%−0.06

Bobbling after first wash

By the first wash it was full of bobbles

worn after one wash

Love

Quality-Overall30%+2.13

Very good quality an delivered on time

Beautiful quality

Good quality & nice & soft to touch

Size-Overall23%+0.13

Nice product easy to fit

Fit lovely

Perfect fit for my mattress too

Value For Money9%+0.78

Excellent value

Good price

Well worth it

Soft Feel8%

it feels soft to the touch

Nice and smooth

Feels soft

Comfort-Overall7%+0.36

Very comfortable

Soft comfort feels luxurious

comfortable to sleep on

Return

0.9% Return rate 59% Fixable by listing

Size-Overall42%▆▇▇▇██

Does not fit

Too small

Too big

Quality-Overall13%▇▆██▇▄

Awful quality

Really poor quality, scratchy material and totally see through

I thought the quality might feel cheap

Color9%▇▆█▄▄▆
Material Quality8%█▄▄▅▄█

Extremely scratchy material

The material is most definitely NOT Egyptian Cotton 500 Thread Count

Horrible material and bad fit

Thin6%▇▆▄█▅▅

FAQ

Common Extra Deep Fitted Sheets Double questions

Answered from the same tracked data.