extra deep fitted sheets double
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good£7.17–£29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,696.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£43K£43K/yr · 126K searches
According to Flapen's Amazon United Kingdom niche tracking, extra deep fitted sheets double is a £43K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
extra deep fitted sheets double market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
18
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
67%
Top 20: 97%
Open market
12%
- My home store39%
- NTBAY12%
- Generic12%
- Sapphire Collection11%
- REHAN & CO8%
- Linens World6%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top extra deep fitted sheets double search terms
- egyptian cotton fitted sheet67K/yr
- egyptian cotton sheets11K/yr
- egyptian cotton fitted double bed sheet9K/yr
- egyptian cotton bed sheets14K/yr
- 100% cotton sheets5K/yr
- 100% cotton bed sheet6K/yr
- extra deep fitted sheets double cotton6K/yr
- fitted sheet double bed egyptian cotton deep4K/yr
- egyptian cotton double bed sheet3K/yr
- egyptian cotton fitted sheets double3K/yr
Top extra deep fitted sheets double products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My Home Store Cotton Fitted Sheets King Size - 100% Egyptian Cotton 300TC Hotel Quality 30 cm Fitted Bedsheets (White)
My home store£11.404.2★2,259 rev
My Home Store Double Fitted Sheet 100% Egyptian Cotton 300TC Hotel Quality 30 cm White Fitted Bedsheets
My home store£10.984.2★2,259 rev
NTBAY 500 Thread Count 100% Egyptian Cotton Double Fitted Sheet Super Soft Cozy and Breathable Deep 12 / 30cm Fitted Bed Sheet White
NTBAY£21.874.3★1,867 rev
AR Ware Double Fitted Sheet 100% Egyptian Cotton 300 TC Breathable Extra Deep Fitted Sheets Double Bed Hotel Quality 30 Cm Fitted Bed Sheets (White)
Generic£9.974.3★1,133 rev
Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Double)
REHAN & CO£10.514.4★209 rev
Newest
by launch date
Sylvanora 100% Egyptian Cotton Fitted Sheet 4 Corner Straps White Double
Sylvanora£12.1890 rev
Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Double)
REHAN & CO£10.51209 rev
Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet King)
REHAN & CO£11.11209 rev
Rehan & Co 100% Egyptian Cotton Fitted Sheets 300 Thread Count Breathable Hotel Qulaity Bedding 12 / 30cm Deep Fitted Bed Sheet. (White Fitted Sheet Single)
REHAN & CO£9.52209 rev
200 Thread Count 100% Egyptian Cotton Fitted Sheet - Extra Deep 16/40cm Luxury Bottom Sheet - Ultra Soft Stretchable Deep Pocket Bed Sheet (White Double)
BLOOM BLENDS£9.16293 rev
Trending
90-day click momentum
Yorkshire Bedding Flat Sheets Double 100% Egyptian Cotton Bed Sheet 200 Thread Count Breathable and Fade Resistant Hotel Quality White Sheets (225 cm x 275 cm)
Yorkshire Bedding£11.394.4★
Linens World Egyptian Cotton Double Fitted Sheet 200 Thread Count 30cm Deep Pocket Breathable Hypoallergenic Soft Hotel Quality Bed Sheet Anti-Wrinkle & Fade Resistant (137x190cm Grey)
Linens World£8.294.3★
800 Thread Count - Extra Deep Fitted Sheet 40 cm 16 Inch - 100% Pure Egyptian Cotton Sateen Super Soft Hotel Quality Bedding Double - White
DTEX HOMES£19.954.5★
Sylvanora 100% Egyptian Cotton Fitted Sheet 4 Corner Straps White Double
Sylvanora£12.184.7★
Linens World Egyptian Cotton Fitted Sheets Breathable Anti Wrinkle 40cm Deep Pocket 200 Thread Count Bed Sheets Double Bedding & Linen- Grey Bedding Double 137 X 190 CM Double Fitted Sheet
Linens World£8.484.3★
What buyers say about extra deep fitted sheets double
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality an delivered on time”
“Nice product easy to fit”
“Excellent value”
“it feels soft to the touch”
“Very comfortable”
“Good quality material”
“Beautiful quality fabric”
“Washes well”
“What was advertised is what I got”
“Its deep enough to tuck under the mattress”
What buyers complain about
“Does not fit”
“Awful quality”
“Very thin material”
“Extremely scratchy material”
“Bobbling after first wash”
“Not very comfy”
“It feels rough”
“My issue is with the misleading”
“Itchy sheets”
“Poor fit due to elastic”
Top return reasons
Common questions
- Is extra deep fitted sheets double profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the extra deep fitted sheets double niche?
- 14 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in extra deep fitted sheets double?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.9%.
- When does demand for extra deep fitted sheets double peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the extra deep fitted sheets double niche?
- Listings span £7.17–£29.49; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.