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Eucalyptus

Fail

Prices span $4.07–$12.03, mostly outside the sweet spot, so Eucalyptus is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£65K/yr214K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
65%top-5 click share · 16 brands · 47 sellers

Flapen Score

Eucalyptus against its category

The dotted line is the Home & Garden average. Past it, Eucalyptus is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eucalyptus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eucalyptus 214K times last year and spent an estimated £65K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
4.2%
Market size, estimated
£65Ka year
Peak month
November2.4× the quietest month
Top search term
eucalyptus stems81K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £4.07 to £12.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.26 that is £4K to £5K a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£4.07–£12.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #515 within Artificial Flora. It carries 1,468 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#515in Artificial Flora
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,468per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Eucalyptus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

47

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • Leixi25%
  • HNVNER19%
  • HNNFMY10%
  • Beferr10%
  • Homcomodar9%
  • Woltoy5%

Demand

Eucalyptus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Eucalyptus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eucalyptus stems81K/yr
  • eucalyptus57K/yr
  • artificial eucalyptus stems18K/yr
  • eucalyptus leaves8K/yr
  • artificial eucalyptus17K/yr
  • faux eucalyptus stems12K/yr
  • fake eucalyptus10K/yr
  • eucalyptus stems artificial4K/yr
  • faux eucalyptus5K/yr
  • artificial eucalyptus plants3K/yr

Reviews and returns

What reviews say buyers love and hate about Eucalyptus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.29

Very smelly

Very mild fragrance

The scent displaces within seconds

Quality-Overall12%+1.16

Like plastic pieces of rubbish poor quality

doesn't feel good quality

very weak in quality

Size-Overall7%+0.28

Had shorter stems than expected

Larger than you might expect

Thickness6%+0.16

Little fiddly getting the thin

Durability6%−0.06

Only lasted a few weeks

Love

Quality-Overall37%+1.16

Good Quality Eucalyptus

Excellent product

Very realistic and of good quality

Value For Money22%+1.86

worth the cost

Excellent value

Good value

Smell18%−0.29

This has a strong lasting fragrance

Smells great

Amazing relaxing smell

Advertised Vs Actual Product5%−0.04

As Described

Just what I wanted

Just like the photo

Color3%+0.41

Pretty

lovely shade of green/gray

Return

1.9% Return rate 42% Fixable by listing

Quality-Overall37%█▆▇▅▇▄

Like plastic pieces of rubbish poor quality

doesn't feel good quality

very weak in quality

Size-Overall22%▃█▇███

Had shorter stems than expected

Larger than you might expect

Advertised Vs Actual Product11%█▅▅▃▆▆
Material Quality8%▇▇▄█▆▆
Color6%▆▇▅█▂▆

I was just a little confused about the colour

FAQ

Common Eucalyptus questions

Answered from the same tracked data.