Is eternal rose profitable to sell on Amazon United Kingdom?

The niche generates £112K/yr across 54 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the eternal rose niche?

34 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in eternal rose?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.

When does demand for eternal rose peak?

Demand peaks in Feb–Mar–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the eternal rose niche?

Listings span £3.68–£54.90; the average listing price is £20.97 (sweet spot $15–$100). The average incumbent carries 766 reviews — the moat a new listing must climb.

eternal rose

Worth a look

Shows low returns (0.9%), but soft demand (-62.1% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£20.97

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Price range

Great£3.68–£54.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good766.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay£112K

£112K/yr · 193K searches

Growth

Bad-62.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, eternal rose is a £112K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

eternal rose market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £84K–£105K; units × avg price
Conversion rate: 2.8%
Avg BSR: #293
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 11.1%
Avg brand age: 27 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

38%

Top 20: 69%

Open market

41%

LOVAPPY17%
MAMAMIKO13%
BOLEi9%
Eternal Petals9%
Yamonic6%
TYL&TYS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.1% search growth over the last 90 days.

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top eternal rose search terms

forever rose41K/yr -64.5%1.8% conv.
eternal rose36K/yr -71.3%1.6% conv.
preserved flowers20K/yr -51.1%1.0% conv.
forever flowers20K/yr -64.8%1.3% conv.
preserved rose16K/yr -74.8%1.9% conv.
rose necklace9K/yr -8.6%0.7% conv.
rose gift9K/yr -38.6%0.8% conv.
forever roses9K/yr -68.4%0.5% conv.
rose gifts for women7K/yr -38.1%0.7% conv.
rose gifts4K/yr -16.9%0.4% conv.

All search terms

Top eternal rose products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOVAPPY Preserved Forever Rose in Glass Dome - Beauty and the Beast Romantic Gifts for Her - Eternal Rose Preserved Flowers - Preserved Rose Mother Gifts - Mum Birthday Gifts for women (red 23 cm)

LOVAPPY£29.504.7★1,139 rev

BOLEi Eternal Rose in Glass Gifts for Women Galaxy Rose(Classic Red Rose)

BOLEi£12.284.6★1,758 rev

A 100% Real Rose That Lasts Years - Eternal Petals Handmade in UK Flowers Delivery Next Day Prime White Gold Solo with A Clear Crystal (Deep Red)

Eternal Petals£18.564.5★1,284 rev

Yamonic Preserved Real Rose Gifts for Women Single Red Rose with Stem Birthday Gift For Women Eternal Flower Gift for Mum Flower Presents for Wife Girlfriend Valentines Gifts for Her

Yamonic£15.614.5★1,951 rev

18 Preserved Roses in Suede Box - Eternal Red Rose for Her Fresh Forever Flowers Gifts for Woman Wife Girlfriend on Valentines Day Birthday Anniversary Mothers Day

MAMAMIKO£36.774.7★309 rev

Newest

by launch date

18 Preserved Roses in Suede Box - Eternal Red Rose for Her Fresh Forever Flowers Gifts for Woman Wife Girlfriend on Valentines Day Birthday Anniversary Mothers Day

MAMAMIKO£36.77309 rev

6mo ago

Preserved Flowers Bouquet Flowers Delivery Next Day Prime Real Forever Roses Bouquet Last 3-5 Years for Women Mom Wife Girlfriend Anniversary Christmas Thanksgiving Birthday valentines for Her (Pink)

TYL&TYS£30.9115 rev

9mo ago

Preserved Flowers Bouquet Flowers Delivery Next Day Prime Real Forever Roses Bouquet Last 3-5 Years for Women Mom Wife Girlfriend Anniversary Christmas Thanksgiving Birthday valentines for Her(Purple)

TYL&TYS£30.4215 rev

9mo ago

Preserved Flowers Bouquet with Bear 3 Real Forever Flowers for Delivery Long-Lasting Pink Eteranl Roses Bouquet Valentines Day Birthday Gifts for Women Mother Wife Her Graduation gifts

MAMAMIKO£29.85123 rev

1y ago

Luckwaii Crochet Bouquet Tulips Artificial Flowers Gifts for Women Forever Preserved Flower Decorations Handmade Knitted Fake Pink Tulip for Mothers Day Wedding Anniversary Graduation Birthday

Luckwaii£10.8677 rev

1y ago

What buyers say about eternal rose

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose43%

“Beautiful Gift”

Quality-Overall18%

“Great quality great gift value”

Color8%

“the colour was great though”

Value For Money7%

“Great value”

Advertised Vs Actual Product6%

“As described”

Design-Overall3%

“Excellent presentation of craftsmanship”

Brightness/Shine/Glow3%

“it lights up vibrantly”

Size-Overall2%

“Fit it's purpose”

Smell2%

“Love the smell”

Assembly/Installation1%

“assembling it was very easy to do”

What buyers complain about

Size-Overall22%

“To small”

Quality-Overall14%

“Not Great Quality”

Value For Money12%

“Overpriced tat”

Material Quality8%

“definitely not worth more than £5 very cheap material”

Advertised Vs Actual Product7%

“description does not state this”

Strength4%

“But very fragile”

Gifting Purpose4%

“Not the best valentines gift Ive ever bought”

Smell4%

“Smells like a toilet block”

Durability3%

“are swept into a pile disgraceful last years it didnt last the first minute it was opened she laughed about it”

Functionality-Overall2%

“Dose not work”

Top return reasons

Quality-Overall26%

Size-Overall12%

Advertised Vs Actual Product10%

Defective Material/Parts9%

Material Quality7%

Color5%

Gifting Purpose5%

Value For Money5%

Smell3%

Functionality-Overall3%

Common questions

Is eternal rose profitable to sell on Amazon United Kingdom?: The niche generates £112K/yr across 54 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the eternal rose niche?: 34 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in eternal rose?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.
When does demand for eternal rose peak?: Demand peaks in Feb–Mar–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the eternal rose niche?: Listings span £3.68–£54.90; the average listing price is £20.97 (sweet spot $15–$100). The average incumbent carries 766 reviews — the moat a new listing must climb.