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Eternal Rose

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -62.1% this quarter, so Eternal Rose is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£112K/yr193K searches / yr
90-day growth
-62.1%search demand this quarter
Competition
38%top-5 click share · 34 brands · 44 sellers

Flapen Score

Eternal Rose against its category

The dotted line is the Home & Garden average. Past it, Eternal Rose is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eternal Rose market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eternal Rose 193K times last year and spent an estimated £112K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-62.1%
Conversion, latest week
2.8%
Market size, estimated
£112Ka year
Peak month
February4.9× the quietest month
Top search term
forever rose41K searches a year

02 · Price

A sale here is worth £20.97.

Listings sell for £20.97 on average, from £3.68 to £54.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £20.97 that is £0 to £2K a year per listing.

Average price
£20.97inside the $15 to $100 sweet spot
Price range
£3.68–£54.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #293 within Plants, Seeds & Bulbs. It carries 766 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
11.1%
Average rank
#293in Plants, Seeds & Bulbs
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
766per listing
Listings tracked
54

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Eternal Rose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

44

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

38%

Top 20: 69%

Open market

41%

  • LOVAPPY17%
  • MAMAMIKO13%
  • BOLEi9%
  • Eternal Petals9%
  • Yamonic6%
  • TYL&TYS5%

Demand

Eternal Rose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Eternal Rose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forever rose41K/yr
  • eternal rose36K/yr
  • preserved flowers20K/yr
  • forever flowers20K/yr
  • preserved rose16K/yr
  • rose necklace9K/yr
  • rose gift9K/yr
  • forever roses9K/yr
  • rose gifts for women7K/yr
  • rose gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Eternal Rose

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.09

To small

Very small bouquet

a lot smaller than I expected

Quality-Overall14%+0.02

Not Great Quality

not as well made as I'd hoped

Absolutely garbage

Value For Money12%−0.06

Overpriced tat

its definitely cheap and tacky looking, no matter how much you pay

Not worth the price

Material Quality8%−0.07

definitely not worth more than £5 very cheap material

Cheap plastic

This is just some plastic nonsense

Advertised Vs Actual Product7%−0.02

description does not state this

Nothing as advertised

Very misleading product

Love

Gifting Purpose43%+3.78

Beautiful Gift

Amazing gift

Birthday gift

Quality-Overall18%+0.02

Great quality great gift value

Beautiful quality

well made product

Color8%+0.64

the colour was great though

the colour is perfect

Her favourite colour is pink so its ideal

Value For Money7%−0.06

Great value

Excellent value

Good value

Advertised Vs Actual Product6%−0.02

As described

As per description

Far better than I expected

Return

0.9% Return rate 31% Fixable by listing

Quality-Overall26%▄▇▆▄█▅

Not Great Quality

not as well made as I'd hoped

Absolutely garbage

Size-Overall12%▃▃▄█▂▇

To small

Very small bouquet

a lot smaller than I expected

Advertised Vs Actual Product10%▅▄▅█▆▅

description does not state this

Nothing as advertised

Very misleading product

Defective Material/Parts9%█▅▇▃▆▃
Material Quality7%▃▄█▅▁▁

definitely not worth more than £5 very cheap material

Cheap plastic

This is just some plastic nonsense

FAQ

Common Eternal Rose questions

Answered from the same tracked data.