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Espresso Cup

Maybe

The top 5 brands take only 53% of clicks. But demand is soft, at -15.0% this quarter, so Espresso Cup is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£320K/yr798K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
43%top-5 click share · 25 brands · 49 sellers

Flapen Score

Espresso Cup against its category

The dotted line is the Home & Garden average. Past it, Espresso Cup is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Espresso Cup 798K times last year and spent an estimated £320K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 798K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
798K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
3.7%
Market size, estimated
£320Ka year
Peak month
December2.8× the quietest month
Top search term
espresso cups448K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £5.71 to £20.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.95 that is £5K to £8K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£5.71–£20.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #59 within Glassware. It carries 1,634 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
6.5%
Average rank
#59in Glassware
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,634per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Espresso Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

49

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

43%

Top 20: 83%

Open market

41%

  • ParaCity16%
  • De'Longhi15%
  • ZEBERBO9%
  • ecooe7%
  • LE CREUSET6%
  • BlogBlog5%

Demand

Espresso Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Espresso Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • espresso cups448K/yr
  • espresso cup62K/yr
  • expresso coffee cup71K/yr
  • small coffee cups36K/yr
  • espresso glass20K/yr
  • espresso coffee cup25K/yr
  • double espresso cup14K/yr
  • espresso mug14K/yr
  • ceramic espresso cups11K/yr
  • glass espresso cups13K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.34

Cheap tat

Bad quality

Its just not good quality

Size-Overall15%+1.22

Too small

Wow these glasses are well small

This mug is too small for tea

Durability13%−0.15

Broken

One glass already broken within 3-weeks

Poor durability

Handle Quality11%−0.10

Handle broke

Snapped handle

Handle fell off in less than a week

Water Resistance6%−0.07

Water gets into the walls

water trapped between double-walled glass

water got trapped between the glass layers

Love

Quality-Overall29%+0.34

Lovely set of cups, great quality

Good quality cups

Good Quality

Size-Overall19%+1.22

Excellent size

Small and cool

big enough for what I wanted

Value For Money10%+0.57

Great Price

Good value for money

Worth the money

Temperature Retention6%+0.48

keep the espresso warm

Temperature retention good

Keeps drinks hot

Color5%+0.28

great and colourful

nice bright colours

Lovely colourful set

Return

1.8% Return rate 84% Fixable by listing

Size-Overall75%▇█▇▇▇█

Too small

Wow these glasses are well small

This mug is too small for tea

Quality-Overall5%█▃▄▁▃▂

Cheap tat

Bad quality

Its just not good quality

Handle Quality4%▄▁▄██▁

Handle broke

Snapped handle

Handle fell off in less than a week

Defective Material/Parts3%▁▃▄█▃▁
Advertised Vs Actual Product3%█▆█▅█▄

Not as advertised

Its not Double

Dont really look like advertised

FAQ

Common Espresso Cup questions

Answered from the same tracked data.