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53

espresso cup

Worth a look

Shows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-15.0% this quarter) keeps it on the watch list.

Market size 52Growth 17Conversion 46Competition 70Returns 78Price range 37Avg price 41Brand share 82Review moat 49Quality gap 52

Brand share

Great53%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good£320K

£320K/yr · 798K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,633.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.95

avg listing price — sweet spot $15–$100

Price range

Okay£5.71–£20.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, espresso cup is a £320K/yr Amazon United Kingdom market (798K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

espresso cup market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
£219K–£274K
units × avg price
Conversion rate
3.7%
Avg BSR
#59
Page quality
0%
Prime
95%
Sponsored
79%
Out of stock
6.5%
Avg brand age
41 months
Avg seller age
164 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

49

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

43%

Top 20: 83%

Open market

41%

  • ParaCity16%
  • De'Longhi15%
  • ZEBERBO9%
  • ecooe7%
  • LE CREUSET6%
  • BlogBlog5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Top espresso cup search terms

  • espresso cups448K/yr
  • espresso cup62K/yr
  • expresso coffee cup71K/yr
  • small coffee cups36K/yr
  • espresso glass20K/yr
  • espresso coffee cup25K/yr
  • double espresso cup14K/yr
  • espresso mug14K/yr
  • ceramic espresso cups11K/yr
  • glass espresso cups13K/yr
All search terms

Top espresso cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£13K8%£26K12%£38K16%£51K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about espresso cup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Lovely set of cups, great quality”

Size-Overall19%

“Excellent size”

Value For Money10%

“Great Price”

Temperature Retention6%

“keep the espresso warm”

Color5%

“great and colourful”

Advertised Vs Actual Product4%

“As displayed”

Design-Overall3%

“Aesthetically pleasing”

Ease Of Use3%

“Easy to use”

Strength2%

“Strong and beautiful”

Dishwasher Safe2%

“Dishwasher safe”

What buyers complain about

Quality-Overall18%

“Cheap tat”

Size-Overall15%

“Too small”

Durability13%

“Broken”

Handle Quality11%

“Handle broke”

Water Resistance6%

“Water gets into the walls”

Value For Money5%

“I only paid more because I couldn't find options that were much cheaper”

Advertised Vs Actual Product4%

“Not as advertised”

Thickness4%

“I found the cups a little to thick”

Measurement/Reading Accuracy3%

“you wont be able to rely on the measurement they give”

Color3%

“Quality not as expected colour was getting scraped when taking the cups out of the stand”

Top return reasons

Size-Overall75%
Quality-Overall5%
Handle Quality4%
Defective Material/Parts3%
Advertised Vs Actual Product3%
Color1%
Material Quality1%
Durability1%
Thin1%
Leak-Proof1%

Common questions

Is espresso cup profitable to sell on Amazon United Kingdom?
The niche generates £320K/yr across 38 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the espresso cup niche?
25 brands and 49 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in espresso cup?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.8%.
When does demand for espresso cup peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the espresso cup niche?
Listings span £5.71–£20.34; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 1,634 reviews — the moat a new listing must climb.